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International Journal of Advertising
The Review of Marketing Communications
Volume 37, 2018 - Issue 1: Electronic Word-of-Mouth
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Articles

The current state of knowledge on electronic word-of-mouth in advertising research

Shu-Chuan ChuPublic Relations and Advertising, College of Communication, DePaul University, Chicago, IL, USACorrespondence[email protected]
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Juran KimDepartment of Business Administration, College of Business, Jeonju University, Jeonju, Republic of KoreaView further author information
Pages 1-13 | Received 05 Oct 2017, Accepted 07 Nov 2017, Published online: 29 Jan 2018

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