Advanced search
Publication Cover
International Journal of Advertising
The Review of Marketing Communications
Volume 38, 2019 - Issue 3
Submit an article Journal homepage
1,510
Views
15
CrossRef citations to date
0
Altmetric
Articles

Gender differences in arousal priming effects on humor advertising

Hye Jin YoonTemerlin Advertising Institute, Meadows School of the Arts, Southern Methodist University, Dallas, TX, USA; Correspondence[email protected]
ORCID Iconhttp://orcid.org/0000-0002-8937-0600View further author information
ORCID Icon &
Yoon-Joo LeeDepartment of Strategic Communication, Edward R. Murrow College of Communication, Washington State University, Pullman, WA, USAView further author information
Pages 383-404 | Received 04 Dec 2017, Accepted 25 Jun 2018, Published online: 26 Dec 2018

Citations (15)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (3)

Hye Jin Yoon, Sukki Yoon, Srdan Zdravkovic, Ivana Kursan Milakovic, Dario Miocevic & Yung Kyun Choi. (2021) Comedic violence in advertising: cultural third-person effects among U.S., Korean, and Croatian consumers. International Journal of Advertising 40:7, pages 1047-1072.
Read now
Hila Riemer & Hayden Noel. (2021) The effect of emotionally-arousing ad appeals on memory: time and fit matter. International Journal of Advertising 40:7, pages 1024-1046.
Read now
Simon Manyiwa & Zhongqi Jin. (2020) Gender effects on consumers’ attitudes toward comedic violence in advertisements. Journal of Promotion Management 26:5, pages 654-673.
Read now

Articles from other publishers (12)

Carlotta Acconito, Laura Angioletti & Michela Balconi. (2024) Impact of public health communication for prevention and personal resilience at the time of crisis. A pilot study with psychophysiological and self-report measures. Journal of Health Psychology.
Crossref
Chaohua Huang, Shaoshuang Zhuang & Haiyan Ma. (2022) Poison or remedy? Masculinity in a pathos-based sustainable brand story. Asia Pacific Journal of Marketing and Logistics 35:8, pages 1823-1838.
Crossref
Drusya Thannikkottu, Gautam Dua & Ashish K. Desai. (2023) A Systematic Literature Review on Humour Advertising: The ADO Model Approach. SDMIMD Journal of Management, pages 1-16.
Crossref
Richard Freeman, Ben Marder, Matthew Gorton & Rob Angell. (2022) Would you share that? How the intensity of violent and sexual humor, gender and audience diversity affect sharing intentions for online advertisements. Information Technology & People 36:6, pages 2312-2337.
Crossref
Carlotta Acconito, Laura Angioletti & Michela Balconi. (2023) Primacy Effect of Dynamic Multi-Sensory Covid ADV Influences Cognitive and Emotional EEG Responses. Brain Sciences 13:5, pages 785.
Crossref
Christian Burgers & Britta C. Brugman. (2021) How Satirical News Impacts Affective Responses, Learning, and Persuasion: A Three-Level Random-Effects Meta-Analysis. Communication Research 49:7, pages 966-993.
Crossref
Xinjia Tong, Yuangao Chen, Shasha Zhou & Shuiqing Yang. (2022) How background visual complexity influences purchase intention in live streaming: The mediating role of emotion and the moderating role of gender. Journal of Retailing and Consumer Services 67, pages 103031.
Crossref
Ying Zhu, Valerie Lynette Wang, Yong J. Wang & Joicey J. Wei. (2021) How to craft humorous advertisements across diverse cultures? Multi‐country insights from Brazilian, Chinese and American consumers. International Journal of Consumer Studies 46:3, pages 716-730.
Crossref
Michela Balconi, Martina Sansone & Laura Angioletti. (2022) Consumers in the Face of COVID-19-Related Advertising: Threat or Boost Effect?. Frontiers in Psychology 13.
Crossref
Jéssica Farias & Ronaldo Pilati. (2021) Do Advertising Pieces that Portray Brazilian Jeitinho Influence Dishonest Behavior?. Psico-USF 26:2, pages 345-356.
Crossref
Malgorzata Karpinska-Krakowiak. (2021) Women are more likely to buy unknown brands than men: The effects of gender and known versus unknown brands on purchase intentions. Journal of Retailing and Consumer Services 58, pages 102273.
Crossref
Xue-Liang Pei, Jia-Ning Guo, Tung-Ju Wu, Wen-Xin Zhou & Shang-Pao Yeh. (2020) Does the Effect of Customer Experience on Customer Satisfaction Create a Sustainable Competitive Advantage? A Comparative Study of Different Shopping Situations. Sustainability 12:18, pages 7436.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.