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International Journal of Advertising
The Review of Marketing Communications
Volume 38, 2019 - Issue 3
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Articles

IMC in digitally-empowering contexts: the emerging role of negotiated brands

Agostino VolleroDepartment of Political, Social and Communication Studies, University of Salerno, Fisciano (SA), Italy; Correspondence[email protected]
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,
Don E. SchultzIMC, Northwestern University, Medilll School of Journalism, Evanston, Illinois, USAView further author information
&
Alfonso SianoDepartment of Political, Social and Communication Studies, University of Salerno, Fisciano (SA), Italy; View further author information
Pages 428-449 | Received 30 Jun 2016, Accepted 07 Aug 2018, Published online: 16 Jan 2019

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Annouk Lievens & Ingrid Moons. (2023) A systemic approach of communication in multiple stakeholder settings: challenges and future research directions from a multidisciplinary perspective. International Journal of Advertising 42:1, pages 201-226.
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Lucia Porcu & Salvador Del Barrio-García. (2022) Introduction to the special issue ”Omni-channel communication: Delivering unified communications across all branded touch-points”. Journal of Marketing Communications 28:5, pages 465-468.
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Mariola Palazón, Manuela López, María Sicilia & Inés López. (2022) The customer journey: a proposal of indicators to evaluate integration and customer orientation. Journal of Marketing Communications 28:5, pages 528-559.
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Jesús Martínez-Navarro & Enrique Bigné. (2022) Sponsored consumer-generated advertising in the digital era: what prompts individuals to generate video ads, and what creative strategies do they adopt?. International Journal of Advertising 41:4, pages 623-654.
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Maria Vernuccio, Ludovica Cesareo, Alberto Pastore & Philip J. Kitchen. (2022) Managerial and organizational perspectives on online–offline integration within integrated marketing communication: toward a holistic conceptual framework. International Journal of Advertising 41:3, pages 519-540.
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Maria Palazzo, Agostino Vollero, Alfonso Siano & Pantea Foroudi. (2021) From fragmentation to collaboration in tourism promotion: an analysis of the adoption of IMC in the Amalfi coast. Current Issues in Tourism 24:4, pages 567-589.
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Hye Jin Yoon, Yoon-Joo Lee & Shuoya Sun. Decoding demarketing advertising effects through the IMC lens: the role of earned and paid media. International Journal of Advertising 0:0, pages 1-26.
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Articles from other publishers (11)

Alfonso Siano, Agostino Vollero & Alessandra Bertolini. (2022) From brand control to brand co-creation: An integrated framework of brand paradigms and emerging brand perspectives. Journal of Business Research 152, pages 372-386.
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Angela Beccanulli, Silvia Biraghi & Rossella C. Gambetti. 2022. The Emerald Handbook of Multi-Stakeholder Communication. The Emerald Handbook of Multi-Stakeholder Communication 69 88 .
Chiara Bartoli, Enrico Bonetti & Alberto Mattiacci. (2021) Marketing geographical indication products in the digital age: a holistic perspective. British Food Journal 124:9, pages 2857-2876.
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Sonja Sarasvuo, Anne Rindell & Marina Kovalchuk. (2022) Toward a conceptual understanding of co-creation in branding. Journal of Business Research 139, pages 543-563.
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Nataly Guiñez-Cabrera & Claudio Aqueveque. (2021) Entrepreneurial influencers and influential entrepreneurs: two sides of the same coin. International Journal of Entrepreneurial Behavior & Research 28:1, pages 231-254.
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Alfonso Siano, Maria Giovanna Confetto, Agostino Vollero & Claudia Covucci. (2021) Redefining brand hijacking from a non-collaborative brand co-creation perspective. Journal of Product & Brand Management 31:1, pages 110-126.
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Bikramjit Rishi & Neha Reddy Kuthuru. 2021. Digital Entertainment. Digital Entertainment 187 212 .
Janire Gordon Isasi, Lorea Narvaiza Cantin & Juan José Gibaja Martíns. (2020) La comunicación integrada de marketing (CIM) en la educacion superior (ES) en tiempos de pandemia. Revista de Estudios Empresariales. Segunda Época:2, pages 53-69.
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Carla Coppola, Agostino Vollero, Francesca Conte & Alfonso Siano. (2020) Self-production in an upcycling online community: shared knowledge, collaborative ideas and creation of value. Italian Journal of Marketing 2020:2-3, pages 231-248.
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Sara Quach, Park Thaichon, Ju-Yeon Lee, Scott Weaven & Robert W. Palmatier. (2020) Toward a theory of outside-in marketing: Past, present, and future. Industrial Marketing Management 89, pages 107-128.
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Maria Giovanna Confetto, Francesca Conte, Agostino Vollero & Claudia Covucci. 2020. Beyond Multi-channel Marketing. Beyond Multi-channel Marketing 141 161 .

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