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Sanguk Lee & Tai-Quan Peng. (2023) Understanding Audience Behavior with Digital Traces: Past, Present, and Future. Digital Journalism 0:0, pages 1-25.
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Claire M. Segijn & Joanna Strycharz. (2023) The ethical ramifications of surveillance in contemporary advertising for the industry, consumers, and regulators: current issues and a future research agenda. International Journal of Advertising 42:1, pages 69-77.
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Riccardo Rialti, Raffaele Filieri, Lamberto Zollo, Saleh Bazi & Cristiano Ciappei. (2022) Assessing the relationship between gamified advertising and in-app purchases: a consumers’ benefits-based perspective. International Journal of Advertising 41:5, pages 868-891.
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Xiaowei Wang, Mingming Cheng, IpKin Anthony Wong, Min Teah & Sean Lee. (2021) Big-five personality traits in P2P accommodation platforms: similar or different to hotel brands?. Current Issues in Tourism 24:23, pages 3407-3419.
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Taeyeon Kim & Yongjun Sung. (2021) CEOs’ self-disclosure on Instagram and consumer-brand relationships: the moderating effect of relationship norms. International Journal of Advertising 40:6, pages 897-921.
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Jisu Huh & Edward C. Malthouse. (2020) Advancing Computational Advertising: Conceptualization of the Field and Future Directions. Journal of Advertising 49:4, pages 367-376.
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Yuping Liu-Thompkins, Ewa Maslowska, Yuqing Ren & Hyejin Kim. (2020) Creating, Metavoicing, and Propagating: A Road Map for Understanding User Roles in Computational Advertising. Journal of Advertising 49:4, pages 394-410.
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Joseph T. Yun, Claire M. Segijn, Stewart Pearson, Edward C. Malthouse, Joseph A. Konstan & Venkatesh Shankar. (2020) Challenges and Future Directions of Computational Advertising Measurement Systems. Journal of Advertising 49:4, pages 446-458.
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Articles from other publishers (13)
Yiwei Zhang, Xueting Wang & Toshihiko Yamasaki. (2023) Which account will you follow? Recommending influential accounts on social media. Multimedia Tools and Applications 82:22, pages 34053-34074.
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Magdalena Kolańska‐Stronka & Balgopal Singh. (2023) Five decades of self‐congruity in consumer behaviour research: A systematic review and future research agenda. International Journal of Consumer Studies.
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Bhavesh Pandekar & Savita Sangam. 2023. Intelligent Computing and Networking. Intelligent Computing and Networking
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Yash Mehta, Clemens Stachl, Konstantin Markov, Joseph T. Yun & Björn W. Schuller. (2022) Future-generation personality prediction from digital footprints. Future Generation Computer Systems 136, pages 322-325.
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Yunhwan Kim. (2022) Personality of nonprofit organizations’ Instagram accounts and its relationship with their photos’ characteristics at content and pixel levels. Frontiers in Psychology 13.
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Mijka Ghorbani, Maria Karampela & Andrea Tonner. (2022) Consumers’ brand personality perceptions in a digital world: A systematic literature review and research agenda. International Journal of Consumer Studies 46:5, pages 1960-1991.
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Simran Kaur Madan & Payal S. Kapoor. 2022. Research Anthology on Social Media Advertising and Building Consumer Relationships. Research Anthology on Social Media Advertising and Building Consumer Relationships
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Cécile Zachlod, Olga Samuel, Andrea Ochsner & Sarah Werthmüller. (2022) Analytics of social media data – State of characteristics and application. Journal of Business Research 144, pages 1064-1076.
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Anastasiia Berestova, Da-Yeon Kim & Sang-Yong Kim. (2022) Consumers’ Active Reaction to Brands Taking Stands on Public Issues on Twitter. Sustainability 14:1, pages 567.
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Tenay Greene, Carla Seet, Andrea Rodríguez Barrio, Dana McIntyre, Bridget Kelly & Marie A Bragg. (2021) Brands with personalities – good for businesses, but bad for public health? A content analysis of how food and beverage brands personify themselves on Twitter. Public Health Nutrition 25:1, pages 51-60.
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Utku Pamuksuz, Joseph T. Yun & Ashlee Humphreys. (2021) A Brand-New Look at You: Predicting Brand Personality in Social Media Networks with Machine Learning. Journal of Interactive Marketing 56, pages 55-69.
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Yunhwan Kim & Sunmi Lee. (2021) Personality of Public Health Organizations’ Instagram Accounts and According Differences in Photos at Content and Pixel Levels. International Journal of Environmental Research and Public Health 18:8, pages 3903.
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Chen Wang, Luigi Marini, Chieh-Li Chin, Nickolas Vance, Curtis Donelson, Pascal Meunier & Joseph T. Yun. (2019) Social Media Intelligence and Learning Environment: an Open Source Framework for Social Media Data Collection, Analysis and Curation. Social Media Intelligence and Learning Environment: an Open Source Framework for Social Media Data Collection, Analysis and Curation.