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International Journal of Advertising
The Review of Marketing Communications
Volume 39, 2020 - Issue 5
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Articles

Female role portrayals in Brazilian advertising: are outdated cultural stereotypes preventing change?

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Pages 679-698 | Received 23 May 2017, Accepted 24 Jul 2019, Published online: 29 Aug 2019

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (9)

Ana Karina Robinson, Damião Soares de Almeida-Segundo & Adolfo Pizzinato. (2023) Body satisfaction of lesbian and bisexual Brazilian women: Indicators of self-esteem, physical appearance perfectionism, and identity processes. Journal of Lesbian Studies 27:1, pages 89-106.
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Ahmed Taher, Doaa M. El-Banna, Noha Alaa El Dine & Naila Hamdy. (2021) Veiled on Instagram? Representation of Veiled versus Nonveiled Women in Western and Egyptian Instagram Posts. Journal of Interactive Advertising 21:3, pages 306-314.
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Luciana Messias Shinoda, Tânia Veludo-de-Oliveira & Inês Pereira. (2021) Beyond gender stereotypes: the missing women in print advertising. International Journal of Advertising 40:4, pages 629-656.
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Marta Mensa & Sophia Mueller. More than you see: lack of diversity in Brazilian creative departments. Journal of Gender Studies 0:0, pages 1-19.
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Claudia L. Gomez‐Borquez, Anna Török, Edgar Centeno‐Velázquez & Erzsébet Malota. (2024) Female stereotypes and female empowerment in advertising: A systematic literature review and future research agenda. International Journal of Consumer Studies 48:2.
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Long T. V. Nguyen, Chi Nguyen, Thuy-Linh Le, Duy Dang-Pham, Phuong Hoang & Rajkishore Nayak. 2024. Information Systems Research in Vietnam, Volume 2. Information Systems Research in Vietnam, Volume 2 9 22 .
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Pornchanoke Tipgomut, Leonard J Paas & Angela McNaught. (2022) Beauty Types of Female Advertising Models in Asia. International Journal of Market Research 64:6, pages 799-821.
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Aruna M & Gunasundari K. (2022) Empowering of Feminine in Indian Advertisements. International Journal of Computer Communication and Informatics 4:1, pages 11-22.
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Karen Middleton, Helen Thompson‐Whiteside, Sarah Turnbull & Judith Fletcher‐Brown. (2021) How consumers subvert advertising through rhetorical institutional work. Psychology & Marketing 39:3, pages 634-646.
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Ruo Yang, Yongzhong Yang, Xiaoting Song & Yu Zhang. (2022) What kinds of online video advertising music do people like? A qualitative study. Social Behavior and Personality: an international journal 50:2, pages 1-13.
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Nina Åkestam, Sara Rosengren, Micael Dahlén, Karina T. Liljedal & Hanna Berg. (2021) Gender stereotypes in advertising have negative cross-gender effects. European Journal of Marketing 55:13, pages 63-93.
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Karen Middleton & Sarah Turnbull. (2021) How advertising got ‘woke’: The institutional role of advertising in the emergence of gender progressive market logics and practices. Marketing Theory 21:4, pages 561-578.
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Yağmur SANAY & Gül ŞENER. (2021) Kristal Elma Ödüllü Televizyon Reklamlarında Toplumsal Cinsiyet Temsil ve Rolleri Üzerine Bir İçerik AnaliziA Content Analysis of the Gender Representations and Role Portrayals in the Crystal Apple Winning Television Ads. Süleyman Demirel Üniversitesi Vizyoner Dergisi 12:32, pages 1297-1315.
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Ana Marina Lima & Beatriz Casais. (2021) Consumer reactions towards femvertising: a netnographic study. Corporate Communications: An International Journal 26:3, pages 605-621.
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Andres Rodriguez Veloso, Kavita Miadaira Hamza, Lara Petrini Victorino & Lealis Vaz Meleiro Lopes. (2021) Female Stereotypes in Print Ads: A Longitudinal Analysis from an Institutional Viewpoint. Journal of the Association for Consumer Research 6:2, pages 223-235.
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Anna Fajula, Mariluz Barbeito, Estrella Barrio, Ana Maria Enrique & Juan José Perona. (2021) Feminist Stereotypes and Women’s Roles in Spanish Radio Ads. Media and Communication 9:2, pages 39-51.
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Magdalena Pataj. (2021) Nagość w kampaniach społecznych w świetle koncepcji zarządzania uwagą. Zarządzanie Mediami 9:3, pages 535-549.
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Karina T. Liljedal, Hanna Berg & Micael Dahlen. (2020) Effects of Nonstereotyped Occupational Gender Role Portrayal in Advertising. Journal of Advertising Research 60:2, pages 179-196.
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