International Journal of Advertising, Volume 39, Issue 5 (2020)

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International Journal of Advertising, Volume 39, Issue 5 (2020)

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Editorials

Editorial
Advertising and COVID-19
Charles R. Taylor
Pages: 587-589
Published online: 09 Jun 2020
First Page PreviewforAdvertising and COVID-19 | Full Text | References | PDF (244.5 KB) | EPUB
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Articles

Article
When social media influencers endorse brands: the effects of self-influencer congruence, parasocial identification, and perceived endorser motive
Yan Shan, Kuan-Ju Chen & Jhih-Syuan (Elaine) Lin
Pages: 590-610
Published online: 18 Oct 2019
AbstractforWhen social media influencers endorse brands: the effects of self-influencer congruence, parasocial identification, and perceived endorser motive | Full Text | References | PDF (1.6 MB) | EPUB
  • 26646 Views
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Article
Again and again: exploring the influence of disclosure repetition on children’s cognitive processing of product placement
Ines Spielvogel, Brigitte Naderer & Jörg Matthes
Pages: 611-630
Published online: 16 Aug 2019
AbstractforAgain and again: exploring the influence of disclosure repetition on children’s cognitive processing of product placement | Full Text | References | PDF (1.5 MB) | EPUB
  • 4685 Views
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Open Access
Article
Distracted mind: the effects of multitasking and mind wandering on consumer memory for ad content
Sydney Chinchanachokchai, Brittany R.L. Duff & Ronald J. Faber
Pages: 631-654
Published online: 29 Sep 2019
AbstractforDistracted mind: the effects of multitasking and mind wandering on consumer memory for ad content | Full Text | References | PDF (2.4 MB) | EPUB
  • 1121 Views
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Article
Advertising on the edge: appeal effectiveness when advertising in extreme sports
Francesco Raggiotto, Daniele Scarpi & Andrea Moretti
Pages: 655-678
Published online: 13 Sep 2019
AbstractforAdvertising on the edge: appeal effectiveness when advertising in extreme sports | Full Text | References | PDF (1.9 MB) | EPUB
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Article
Female role portrayals in Brazilian advertising: are outdated cultural stereotypes preventing change?
Karen Middleton, Sarah Turnbull & Mauro José de Oliveira
Pages: 679-698
Published online: 29 Aug 2019
AbstractforFemale role portrayals in Brazilian advertising: are outdated cultural stereotypes preventing change? | Full Text | References | PDF (1.3 MB) | EPUB
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Article
All we have is words: applying rhetoric to examine how social media marketing activities strengthen the connection between the brand and the self
George Panigyrakis, Anastasios Panopoulos & Eirini Koronaki
Pages: 699-718
Published online: 16 Sep 2019
AbstractforAll we have is words: applying rhetoric to examine how social media marketing activities strengthen the connection between the brand and the self | Full Text | References | PDF (1.5 MB) | EPUB
  • 3421 Views
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Article
Hyperboles in advertising: a serial mediation of incongruity and humour
Ying Huang
Pages: 719-737
Published online: 06 Nov 2019
AbstractforHyperboles in advertising: a serial mediation of incongruity and humour | Full Text | References | PDF (1.5 MB) | EPUB
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Article
Perspectives: Four steps toward more valid and comparable self-report measures in advertising research
Lars Bergkvist & Tobias Langner
Pages: 738-755
Published online: 16 Sep 2019
AbstractforPerspectives: Four steps toward more valid and comparable self-report measures in advertising research | Full Text | References | PDF (1.4 MB) | EPUB
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