Citations (34)
Keep up to date with the latest research on this topic with citation updates for this article.
Read on this site (11)
Kamel El Hedhli & Haithem Zourrig. (2023) Dual routes or a one-way to persuasion? The elaboration likelihood model versus the unimodel. Journal of Marketing Communications 29:5, pages 433-454.
Read now
Read now
Yana R. Avramova, Patrick De Pelsmacker & Nathalie Dens. (2023) Reader and author attitudes towards brand placement in fiction. International Journal of Advertising 42:5, pages 835-867.
Read now
Read now
T. Bettina Cornwell, Michael S. Humphreys & Youngbum Kwon. (2023) Shared Brand Equity. Journal of Advertising 52:3, pages 311-329.
Read now
Read now
Nathalie Dens & Karolien Poels. (2023) The rise, growth, and future of branded content in the digital media landscape. International Journal of Advertising 42:1, pages 141-150.
Read now
Read now
Julie Bilby, Scott Koslow & Sheila L. Sasser. (2023) Fear in Adland: How Client Risk Aversion and Agency Clientelism Limit the Development of Great Creative Campaigns. Journal of Advertising 52:1, pages 57-74.
Read now
Read now
Sun Joo (Grace) Ahn, Jooyoung Kim & Jaemin Kim. (2022) The Bifold Triadic Relationships Framework: A Theoretical Primer for Advertising Research in the Metaverse. Journal of Advertising 51:5, pages 592-607.
Read now
Read now
Amy Schmitz Weiss & Brett Oppegaard. (2022) Location Data: A Delphi Study of its Ethical Implications for the News Industry. Journalism Practice 0:0, pages 1-21.
Read now
Read now
Jooyoung Kim. (2021) Advertising in the Metaverse: Research Agenda. Journal of Interactive Advertising 21:3, pages 141-144.
Read now
Read now
Charles R. Taylor & Les Carlson. (2021) The future of advertising research: new directions and research needs. Journal of Marketing Theory and Practice 29:1, pages 51-62.
Read now
Read now
Argyro Elisavet Manoli, Peter Keefe & Ian R. Hodgkinson. Maximizing the Public Relations Agency—Client Relationship in the Sports Industry. Journal of Public Relations Research 0:0, pages 1-15.
Read now
Read now
Nikolay Mintchev. What does it mean to redefine prosperity? A theory of definition for pathways to sustainable futures. Social Semiotics 0:0, pages 1-15.
Read now
Read now
Articles from other publishers (23)
Pooja Iyer & Laura F. Bright. (2024) Navigating a paradigm shift: Technology and user acceptance of big data and artificial intelligence among advertising and marketing practitioners. Journal of Business Research 180, pages 114699.
Crossref
Crossref
Hye-Sun Lee, Yeji Kwon, Siyeon Jang & Heejun Lee. (2024) Do Live Commerce, Influencer Marketing, and Metaverse Advertising Correspond to Advertising? : Application of Mixed Research Methods Targeting Consumers in Their 20s and 30s. Korean Journal of Journalism & Communication Studies 68:2, pages 140-184.
Crossref
Crossref
Sally Laurie, Kathleen Mortimer, Matthew Holtz & Billy Little. (2023) Enhancing Students’ Understanding of Social Media Marketing and the Use of Advertising and Public Relations Terminology Within IMC: A Participatory Action Research Project. Journal of Marketing Education 46:1, pages 45-56.
Crossref
Crossref
Žiga Domadenik & Tina Tomažič. 2024. Contemporary Trends in Innovative Marketing Strategies. Contemporary Trends in Innovative Marketing Strategies
91
111
.
Katharine Dommett & Junyan Zhu. (2023) What is an online political advert? An interrogation of conceptual challenges in the formation of digital policy response. Policy & Internet 15:4, pages 713-730.
Crossref
Crossref
Nikolaos Sklavounos, George Kartsiotis & Konstantinos Rebholz. 2023. Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery Industry. Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery Industry
56
85
.
A. Samad, M. Izani, A. Razak & F. Mustaffa. (2023) Understanding Advertising in Virtual Worlds and Best Practices for Metaverse Advertising. Understanding Advertising in Virtual Worlds and Best Practices for Metaverse Advertising.
Amaya Paniagua-Iglesias & Irene García-Ureta. (2023) En sus propias palabras: Cómo se autodenominan las nuevas agencias de publicidad. Análisis del posicionamiento orgánico y páginas webs. methaodos revista de ciencias sociales 11:2, pages m231102a06.
Crossref
Crossref
Thomas Mueller. (2023) Social action advertising: motivators and detractors in cause-oriented behaviors. Journal of Social Marketing 13:2, pages 258-276.
Crossref
Crossref
Jaroslava Gburova, Beata Gavurova, Radovan Bacik & Maria Tomasova. (2023) Analysis of the Impact of Advertising on the Change of Voter Behavior of Consumers (Voters) in The Slovak Republic. Marketing and Management of Innovations 14:3, pages 134-141.
Crossref
Crossref
Julie Bilby, Don Marti & Eaon Pritchard. 2023. Advances in Advertising Research (Vol. XII). Advances in Advertising Research (Vol. XII)
121
135
.
Jan W. Wiktor. (2022) Reception of the Marketing Communication Function in the Light of Enterprise Research. Marketing of Scientific and Research Organizations 46:4, pages 75-92.
Crossref
Crossref
Yogesh K. Dwivedi, Laurie Hughes, Abdullah M. Baabdullah, Samuel Ribeiro-Navarrete, Mihalis Giannakis, Mutaz M. Al-Debei, Denis Dennehy, Bhimaraya Metri, Dimitrios Buhalis, Christy M.K. Cheung, Kieran Conboy, Ronan Doyle, Rameshwar Dubey, Vincent Dutot, Reto Felix, D.P. Goyal, Anders Gustafsson, Chris Hinsch, Ikram Jebabli, Marijn Janssen, Young-Gab Kim, Jooyoung Kim, Stefan Koos, David Kreps, Nir Kshetri, Vikram Kumar, Keng-Boon Ooi, Savvas Papagiannidis, Ilias O. Pappas, Ariana Polyviou, Sang-Min Park, Neeraj Pandey, Maciel M. Queiroz, Ramakrishnan Raman, Philipp A. Rauschnabel, Anuragini Shirish, Marianna Sigala, Konstantina Spanaki, Garry Wei-Han Tan, Manoj Kumar Tiwari, Giampaolo Viglia & Samuel Fosso Wamba. (2022) Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy. International Journal of Information Management 66, pages 102542.
Crossref
Crossref
Petra Goor, Gayle Kerr & Hyun Seung Jin. (2022) How Has the Digital Environment Affected Advertising Creativity?. Journal of Advertising Research 62:2, pages 118-130.
Crossref
Crossref
Patricia Baudier, Chantal Ammi & Lubica Hikkerova. (2022) Impact of advertising on users’ perceptions regarding the Internet of things. Journal of Business Research 141, pages 355-366.
Crossref
Crossref
Mahmoud Saleh Allan, Mohammed L. Ashour, Nafez Nimer Ali & Ahmad N. Al Warasneh. (2022) Factors affecting female online purchase decision. Journal of Governance and Regulation 11:1, special issue, pages 351-360.
Crossref
Crossref
Betül ÇEPNİ ŞENER & Engin COŞKUN. (2021) Türkiye’de Endüstri 4.0 Döneminde Reklamcılığın Yol Haritasına Yönelik Bir Çalışma. Akdeniz Üniversitesi İletişim Fakültesi Dergisi:36, pages 159-177.
Crossref
Crossref
Pablo Martín Ramallal & Juan Pablo Micaletto Belda. (2021) Tiktok, red simbiótica de la generación z para la realidad aumentada y el advergaming inmersivo. Revista de Comunicación 20:2, pages 223-242.
Crossref
Crossref
Simone Aiolfi, Silvia Bellini & Davide Pellegrini. (2021) Data-driven digital advertising: benefits and risks of online behavioral advertising. International Journal of Retail & Distribution Management 49:7, pages 1089-1110.
Crossref
Crossref
Jan W. Wiktor & Katarzyna Sanak-Kosmowska. (2021) The Competitive Function of Online Advertising. An Empirical Evaluation of Companies’ Communication Strategies in a Digital World. Procedia Computer Science 192, pages 4158-4168.
Crossref
Crossref
Xintao YU & Takashi NATORI. (2020) A Qualitative Investigation into Definitions of Advertising in China: The Short Video Perspective. International Journal of Japan Association for Management Systems 12:1, pages 93-102.
Crossref
Crossref
Xintao YU & Takashi NATORI. (2020) Scientific Mapping for Advertising in Recent Decades: A Citespace Bibliometric Analysis. International Journal of Japan Association for Management Systems 12:1, pages 103-110.
Crossref
Crossref
Katarzyna Sanak-Kosmowska & Jan W. Wiktor. (2020) Empirical Identification of Latent Classes in the Assessment of Information Asymmetry and Manipulation in Online Advertising. Sustainability 12:20, pages 8693.
Crossref
Crossref