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Ágnes Buvár, Eszter Balogh, Attila Marcelián Dobai & Judit Tessényi. (2024) Do You Care to Share? The Negative Effect of Sponsored Content on the Behavioral Engagement with a Social Media Post Containing a COVID-19 Message. Journal of Interactive Advertising 24:2, pages 143-155.
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Itai Himelboim & Guy J. Golan. (2023) A Social Network Approach to Social Media Influencers on Instagram: The Strength of Being a Nano-Influencer in Cause Communities. Journal of Interactive Advertising 23:1, pages 1-13.
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Paula Fernández, Patrick Hartmann & Vanessa Apaolaza. (2022) What drives CSR communication effectiveness on social media? A process-based theoretical framework and research agenda. International Journal of Advertising 41:3, pages 385-413.
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Jameson L. Hayes, Steven Holiday & Haseon Park. (2022) Corporate social responsibility & the advertising strategic planning process: a literature review & research agenda. International Journal of Advertising 41:2, pages 210-232.
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Damion Waymer, Michaella Walton Gilliland & Joshua B. Barbour. (2022) Examining the role of individuals’ perceptions of likelihood of sustained commitment in corporate-nonprofit partnership CSR advertisements. International Journal of Advertising 41:2, pages 258-283.
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Linwan Wu & Holly Overton. (2022) Examining native CSR advertising as a post-crisis response strategy. International Journal of Advertising 41:2, pages 354-381.
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Jo-Yun Li, Joon Kyoung Kim & Khalid Alharbi. (2022) Exploring the role of issue involvement and brand attachment in shaping consumer response toward corporate social advocacy (CSA) initiatives: the case of Nike’s Colin Kaepernick campaign. International Journal of Advertising 41:2, pages 233-257.
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Chang-Won Choi. (2022) Increasing company-cause fit: the effects of a relational ad message and consumers’ cause involvement on attitude toward the CSR activity. International Journal of Advertising 41:2, pages 333-353.
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Juan Mundel & Jing Yang. (2021) Consumer Engagement with Brands’ COVID-19 Messaging on Social Media: The Role of Perceived Brand–Social Issue Fit and Brand Opportunism. Journal of Interactive Advertising 21:3, pages 173-190.
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Articles from other publishers (13)
Sandy Bulmer, Nitha Palakshappa, Sarah Dodds & Sarah Harper. (2024) Sustainability, brand authenticity and Instagram messaging. Journal of Business Research 175, pages 114547.
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Sajith Narayanan & Guru Ashish Singh. (2022) Will legalizing corporate social responsibility get businesses to participate in welfare activities – the case of India. Society and Business Review 19:1, pages 1-22.
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Matthew Pittman & Glenna Read. (2024) Internal versus External Corporate Social Responsibility: Company Age and Size Moderate CSR Efficacy. Journal of Sustainable Marketing, pages 1-26.
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Sohail Ahmad, Muhammad Irfan Shakir, Afshan Azam, Shahid Mahmood, Qingyu Zhang & Zaheer Ahmad. (2023) The impact of CSR and green consumption on consumer satisfaction and loyalty: moderating role of ethical beliefs. Environmental Science and Pollution Research 30:53, pages 113820-113834.
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Jacopo Ballerini, Gazi Mahabubul Alam, Katarina Zvarikova & Gabriele Santoro. (2022) How emotions from content social relevance mediate social media engagement: evidence from European supermarkets during the COVID-19 pandemic. British Food Journal 125:5, pages 1698-1715.
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Cristian Hernández-Gil & Andrés Cabrera-Sánchez. (2023) Determinantes estratégicos de la orientación al mercado a partir de la pandemia: revisión panorámica. Revista de Investigación, Desarrollo e Innovación 13:1, pages 69-86.
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Katharina Pilgrim & Sabine Bohnet-Joschko. (2022) Corporate Social Responsibility on Twitter: A Review of Topics and Digital Communication Strategies’ Success Factors. Sustainability 14:24, pages 16769.
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Xianbi Yang, Abrar Hussain Qureshi, Yenku Kuo, Nguyen Ngoc Quynh, Tribhuwan Kumar & Worakamol Wisetsri. (2022) Teachers' Value Consonance and Employee-Based Brand Equity: The Mediating Role of Belongingness and Self-Efficacy. Frontiers in Psychology 13.
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Cécile Zachlod, Olga Samuel, Andrea Ochsner & Sarah Werthmüller. (2022) Analytics of social media data – State of characteristics and application. Journal of Business Research 144, pages 1064-1076.
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Zijing He. (2022) Characterizing Brand Knowledge and Identification as Predictors of Consumer-Based Brand Equity: Mediating Role of Employee-Based Brand Equity. Frontiers in Psychology 13.
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Kenichi Jogel Pacis, Maria Angela Almendrala, Rica Jade Paitone & Antonio Etrata Jr.. (2022) The relevance of the notion for all publicity is good publicity: The influencing factors in the 21st century. International Journal of Research in Business and Social Science (2147- 4478) 11:2, pages 42-56.
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Xiaolong Wei, Ilsang Ko & Alison Pearce. (2021) Does Perceived Advertising Value Alleviate Advertising Avoidance in Mobile Social Media? Exploring Its Moderated Mediation Effects. Sustainability 14:1, pages 253.
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Abel Monfort & José Manuel Mas Iglesias. (2021) Barreras y oportunidades para la comunicación de la responsabilidad social en redes sociales. Comunicación y Hombre:17, pages 349-361.
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