International Journal of Advertising
The Review of Marketing Communications
Volume 40, 2021 - Issue 2
Articles
The cause effect: the impact of corporate social responsibility advertising on cause consumer engagement behavior after brand affiliation ceases
Steven HolidayDepartment of Advertising and Public Relations, University of Alabama, Tuscaloosa, AL, USACorrespondence[email protected]
https://orcid.org/0000-0002-2319-9951View further author information
https://orcid.org/0000-0002-2319-9951View further author information, Jameson L. HayesDepartment of Advertising and Public Relations, University of Alabama, Tuscaloosa, AL, USAhttps://orcid.org/0000-0001-8571-3170View further author information
https://orcid.org/0000-0001-8571-3170View further author information, Brian C. BrittDepartment of Advertising and Public Relations, University of Alabama, Tuscaloosa, AL, USAhttps://orcid.org/0000-0002-1521-3258View further author information
https://orcid.org/0000-0002-1521-3258View further author information & 