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International Journal of Advertising
The Review of Marketing Communications
Volume 40, 2021 - Issue 5
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Articles

The impact of visual sexual appeals on attention allocation within advertisements: an eye-tracking study

R. Glenn Cumminsa College of Media & Communication, Texas Tech University, Lubbock, TX, USACorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0001-9626-0453View further author information
ORCID Icon,
Zijian Harrison Gonga College of Media & Communication, Texas Tech University, Lubbock, TX, USAView further author information
&
Tom Reichertb College of Information and Communications, University of South Carolina, Columbia, SC, USAView further author information
Pages 708-732 | Received 08 Jun 2017, Accepted 19 May 2020, Published online: 09 Jun 2020

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Read on this site (4)

Chen Gan & Hsuan-Ting Chen. (2024) Sex, race, and femininity: young Chinese females’ responses to lingerie advertising. International Journal of Advertising 43:2, pages 234-253.
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Yongheng Liang, Xiaoyue Wu, Yi Su & Liyin Jin. (2023) Consumer Response toward Sexual Advertisements in the Context of Access-Based Consumption. Journal of Advertising 52:3, pages 423-438.
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Pei Jie Tan, Arry Tanusondjaja, Armando Corsi, Larry Lockshin, Christopher Villani & Svetlana Bogomolova. (2023) Audit and benchmarking of supermarket catalog composition in five countries. International Journal of Advertising 42:3, pages 589-616.
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Olesia Nikulina, Allard C. R. van Riel, Jos G. A. M. Lemmink, Dhruv Grewal & Martin Wetzels. Narrate, Act, and Resonate to Tell a Visual Story: A Systematic Review of How Images Transport Viewers. Journal of Advertising 0:0, pages 1-21.
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Articles from other publishers (8)

Biao Gao, Jinhao Zhou, Shengzhi Sang & Haisheng Hu. (2024) Study on the visual appeal of character elements in digital human guides in tourism. Study on the visual appeal of character elements in digital human guides in tourism.
Caitlin Zunckel, Pragasen Pillay, Mark Hamilton Drummond & David Rosenstein. (2023) Advertising to reduce meat consumption: positive framing versus negative framing effects on attention. Journal of Social Marketing 13:4, pages 609-630.
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Carmen LLovet & María-José Establés. (2023) Undressed to succeed? Content analysis of self-objectification of influencers in Spain. Revista de Comunicación 22:2, pages 271-297.
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Roberta-Maria Ciuvat, Adrian Furnham & Alastair McClelland. (2022) Sex Does Not Sell: The Effect of Sexual Content on Advertisement Effectiveness and Interference with Memory for Program Information. Perceptual and Motor Skills 130:1, pages 149-169.
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Pedro Miguel Oliveira, João Guerreiro & Paulo Rita. (2022) Neuroscience research in consumer behavior: A review and future research agenda. International Journal of Consumer Studies 46:5, pages 2041-2067.
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Aleksandra Kilijanek & Wioletta Karina Ozga. (2022) Impact of various types of provocative advertisements on brand recall and attention engagement: Pilot study report. Applied Cognitive Psychology 36:4, pages 946-953.
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Ondřej Novák, Klára Bártová & Kateřina Klapilová. (2021) Attention Bias and Recognition of Sexual Images in Depression. International Journal of Environmental Research and Public Health 18:16, pages 8880.
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Ondřej Novák, Klára Bártová, Václav Vagenknecht & Kateřina Klapilová. (2020) Attention Bias and Recognition of Sexual Images. Frontiers in Psychology 11.
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