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International Journal of Advertising
The Review of Marketing Communications
Volume 40, 2021 - Issue 5
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Articles

The impact of visual sexual appeals on attention allocation within advertisements: an eye-tracking study

R. Glenn Cumminsa College of Media & Communication, Texas Tech University, Lubbock, TX, USACorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0001-9626-0453View further author information
ORCID Icon,
Zijian Harrison Gonga College of Media & Communication, Texas Tech University, Lubbock, TX, USAView further author information
&
Tom Reichertb College of Information and Communications, University of South Carolina, Columbia, SC, USAView further author information
Pages 708-732 | Received 08 Jun 2017, Accepted 19 May 2020, Published online: 09 Jun 2020

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