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International Journal of Advertising
The Review of Marketing Communications
Volume 40, 2021 - Issue 7
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Research Article

Death in advertising: the last taboo?

Jane CaulfieldEdwards School of Business, University of Saskatchewan, Saskatoon, Canada
,
Michelle DayEdwards School of Business, University of Saskatchewan, Saskatoon, Canada
&
Barbara J. PhillipsEdwards School of Business, University of Saskatchewan, Saskatoon, CanadaCorrespondence[email protected]
Pages 1073-1095 | Received 27 Aug 2019, Accepted 28 Sep 2020, Published online: 23 Oct 2020

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Read on this site (2)

Barbara J. Phillips. (2022) Exploring how older women want to be portrayed in advertisements. International Journal of Advertising 41:7, pages 1235-1262.
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Elizabeth A. Minton, Heejung Park & Nathalie Spielmann. (2022) Death primes in advertisements: how international advertisers can ensure their message is effective. International Journal of Advertising 41:6, pages 1143-1177.
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Elizabeth A. Minton & Frank G. Cabano. (2024) Religion's influence on consumption: A life course paradigm perspective. International Journal of Consumer Studies 48:2.
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Hongjie Sun, Yong (Eddie) Luo, Feifei Liu & Ben Lowe. (2023) The Advertisement Puts Me Down, But I Like It. Journal of Advertising Research 63:2, pages 160-171.
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Edgar Bernad-Mechó & Carolina Girón-García. (2023) multimodal analysis of humour as an engagement strategy in YouTube research dissemination videos. The European Journal of Humour Research 11:1, pages 46-66.
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Tae Hyun Baek & Sukki Yoon. (2020) Death imagery in antipoaching advertising. Psychology & Marketing 37:12, pages 1684-1695.
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