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International Journal of Advertising
The Review of Marketing Communications
Volume 40, 2021 - Issue 4: How Advertising Helps or Hinders Well-Being; Guest Editors: Marla Royne Stafford and Kathrynn Pounders
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Articles

Social media alcohol advertising among underage minors: effects of models’ age

Saleem Alhabasha Department of Advertising and Public Relations, College of Communication Arts & Sciences, Michigan State University, East Lansing, MI, USACorrespondence[email protected]
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Juan Mundelb College of Communication, DePaul University, Chicago, IL, USAView further author information
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Tao Denga Department of Advertising and Public Relations, College of Communication Arts & Sciences, Michigan State University, East Lansing, MI, USAView further author information
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Anna McAlisterc Gerish School of Business, Endicott College, Beverly, MA, USAView further author information
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Elizabeth Taylor Quilliama Department of Advertising and Public Relations, College of Communication Arts & Sciences, Michigan State University, East Lansing, MI, USAView further author information
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Jef I. Richardsd Department of Advertising and Public Relations, College of Communication, Michigan State University, East Lansing, MI, USAView further author information
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Kristen Lyncha Department of Advertising and Public Relations, College of Communication Arts & Sciences, Michigan State University, East Lansing, MI, USAView further author information
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Pages 552-581 | Received 30 Mar 2019, Accepted 15 Nov 2020, Published online: 01 Dec 2020

Citations (11)

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Read on this site (5)

Julia Vassey & Jennifer B. Unger. (2023) Should Tobacco-Related Marketing on Social Media Have Stronger Restrictions? Commentary. Substance Use & Misuse 58:12, pages 1615-1619.
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Juan Mundel, Anan Wan & Jing Yang. (2023) Processes underlying social comparison with influencers and subsequent impulsive buying: The roles of social anxiety and social media addiction. Journal of Marketing Communications 0:0, pages 1-18.
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Juan Mundel & Jing Yang. (2022) Hispanics’ Response to Ethnic Targeting Ads for Unhealthy Products: Examining the Roles of Endorser Identification and Endorser–Product Matchup. Journal of Interactive Advertising 22:1, pages 28-41.
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Hanyoung Kim, Youngji Seo, Hye Jin Yoon, Jeong Yeob Han & Youngjee Ko. (2021) The effects of user comment valence of Facebook health messages on intention to receive the flu vaccine: the role of pre-existing attitude towards the flu vaccine and psychological reactance. International Journal of Advertising 40:7, pages 1187-1208.
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Charles R. Taylor. (2021) Generational research and advertising to various age cohorts. International Journal of Advertising 40:5, pages 683-685.
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Articles from other publishers (6)

Priya Bhardwaj & Arti D. Kalro. (2023) Consumer well‐being—A systematic literature review and research agenda using TCCM framework . International Journal of Consumer Studies 48:1.
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Taisia Huckle & Sally Casswell. (2022) Alcohol corporations and the metaverse: Threats to public health?. Drug and Alcohol Review 43:1, pages 9-12.
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Markus Appel. 2023. Digital ist besser?! Psychologie der Online- und Mobilkommunikation. Digital ist besser?! Psychologie der Online- und Mobilkommunikation 45 59 .
Julia Vassey, Scott I Donaldson, Allison Dormanesh & Jon-Patrick Allem. (2022) Themes in TikTok Videos Featuring Little Cigars and Cigarillos: Content Analysis. Journal of Medical Internet Research 24:11, pages e42441.
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Abraham Albert Bonela, Zhen He, Thomas Norman & Emmanuel Kuntsche. (2022) Development and validation of the Alcoholic Beverage Identification Deep Learning Algorithm version 2 for quantifying alcohol exposure in electronic images. Alcoholism: Clinical and Experimental Research 46:10, pages 1837-1845.
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Jesús Bermejo-Berros. (2022) Educational influence of knowledge of the masked presence of alcohol on Instagram on behavior change. El Profesional de la información.
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