International Journal of Advertising, Volume 40, Issue 4 (2021)

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International Journal of Advertising, Volume 40, Issue 4 (2021)

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How Advertising Helps or Hinders Well-Being; Guest Editors: Marla Royne Stafford and Kathrynn Pounders

Editorial

Editorial
The power of advertising in society: does advertising help or hinder consumer well-being?
Marla Royne Stafford & Kathrynn Pounders
Pages: 487-490
Published online: 09 Mar 2021
First Page PreviewforThe power of advertising in society: does advertising help or hinder consumer well-being? | Full Text | References | PDF (249 KB) | EPUB
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Articles

Article
The dance between darkness and light: a systematic review of advertising’s role in consumer well-being (1980–2020)
Jonathan Ross Gilbert, Marla B. Royne Stafford, Daniel A. Sheinin & Kathrynn Pounders
Pages: 491-528
Published online: 28 Jan 2021
AbstractforThe dance between darkness and light: a systematic review of advertising’s role in consumer well-being (1980–2020) | Full Text | References | PDF (2.7 MB) | EPUB
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Article
Take a deep breath: the effects of television exposure and family communication on family shopping-related stress
Matthew A. Lapierre, Marina Krcmar, Eunjoo Choi, Kristen A. Haberkorn & Sarah J. Locke
Pages: 529-551
Published online: 21 Sep 2020
AbstractforTake a deep breath: the effects of television exposure and family communication on family shopping-related stress | Full Text | References | PDF (1.7 MB) | EPUB
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Article
Social media alcohol advertising among underage minors: effects of models’ age
Saleem Alhabash, Juan Mundel, Tao Deng, Anna McAlister, Elizabeth Taylor Quilliam, Jef I. Richards & Kristen Lynch
Pages: 552-581
Published online: 01 Dec 2020
AbstractforSocial media alcohol advertising among underage minors: effects of models’ age | Full Text | References | PDF (2.8 MB) | EPUB
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Article
Remember the motivationally-relevant appeals? The influence of social and sensory appeals on memory for pronutritional messages promoting healthy foods
Lelia Samson, Annemarie J. Nanne & Moniek Buijzen
Pages: 582-601
Published online: 28 Nov 2020
AbstractforRemember the motivationally-relevant appeals? The influence of social and sensory appeals on memory for pronutritional messages promoting healthy foods | Full Text | References | PDF (1.5 MB) | EPUB
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Article
Which model looks most like me? Explicating the impact of body image advertisements on female consumer well-being and consumption behaviour across brand categories
Chen Lou & Caleb H. Tse
Pages: 602-628
Published online: 22 Sep 2020
AbstractforWhich model looks most like me? Explicating the impact of body image advertisements on female consumer well-being and consumption behaviour across brand categories | Full Text | References | PDF (2.3 MB) | EPUB
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Article
Beyond gender stereotypes: the missing women in print advertising
Luciana Messias Shinoda, Tânia Veludo-de-Oliveira & Inês Pereira
Pages: 629-656
Published online: 15 Sep 2020
AbstractforBeyond gender stereotypes: the missing women in print advertising | Full Text | References | PDF (2.1 MB) | EPUB
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Article
Lethal versus reproductive disease appeals in preventive health advertising: the moderating effect of life history strategy
Lachezar Ivanov, Martin Eisend, Sandra Diehl, Iris M. Wang & Malgorzata Karpinska-Krakowiak
Pages: 657-681
Published online: 22 Dec 2020
AbstractforLethal versus reproductive disease appeals in preventive health advertising: the moderating effect of life history strategy | Full Text | References | PDF (2.2 MB) | EPUB
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