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Sarah E. Vaala, Francesca Mauceri & Olivia Connelly. (2024) U.S. tweens’ reactions to unboxing videos: Effects of sponsorship disclosure and advertising training. Journal of Children and Media 18:2, pages 272-292.
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Yung Kyun Choi, Ruonan Zhang & Christine (Eunyoung) Sung. (2023) Attractiveness or expertise? Which is more effective in beauty product endorsement? Moderating role of social distance. International Journal of Advertising 42:7, pages 1201-1225.
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Aniruddha Pangarkar & Shelly Rathee. (2023) The role of conspicuity: impact of social influencers on purchase decisions of luxury consumers. International Journal of Advertising 42:7, pages 1150-1177.
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Emily J. Pfender, Claire Wanzer & Amy Bleakley. (2023) A Content Analysis of Social Media influencers’ “What I Eat in a day” Vlogs on YouTube. Health Communication 0:0, pages 1-12.
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Albena Pergelova & Alysha Hachey. (2023) #Sponsored: Understanding the Boundary Conditions of Resistance Coping Activation in Influencer Advertising. Journal of Interactive Advertising 23:2, pages 128-148.
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Veronica Thomas, Dora Bock & Heath McCullough. (2023) Examining consumer reactions to sincere brands’ gratitude expressions: when a simple thank you just won’t do. International Journal of Advertising 42:3, pages 518-541.
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Lauren Copeland, Jewon Lyu & Jinhee Han. (2023) Does Familiarity Matter? Examining Model Familiarity in Instagram Advertisements. Journal of Internet Commerce 22:1, pages 97-121.
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Liselot Hudders & Chen Lou. (2023) The rosy world of influencer marketing? Its bright and dark sides, and future research recommendations. International Journal of Advertising 42:1, pages 151-161.
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Jung-Sook Lee, Hua Chang & Lingling Zhang. (2022) An integrated model of congruence and credibility in celebrity endorsement. International Journal of Advertising 41:7, pages 1358-1381.
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Mikyoung Kim & Hyun Ju Jeong. The dynamics of social media influencer-driven CSR advertising: The role of sponsorship disclosure and perceived similarity. Asian Journal of Communication 0:0, pages 1-22.
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Articles from other publishers (26)
Calogero Lo Destro. (2024) Unraveling the impact of self-esteem on the utilization of Instagram filters: the mediating role of fear of negative evaluation. Frontiers in Psychology 15.
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Li Chen, Yiwen Chen & Yang Pan. (2024) The effect of sponsored video customization on video shares: the critical moderating role of influencer and brand characteristics. European Journal of Marketing 58:4, pages 1047-1082.
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Colin Campbell, Sean Sands, Brent McFerran & Alexis Mavrommatis. (2023) Diversity representation in advertising. Journal of the Academy of Marketing Science.
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Vesna Sesar, Anica Hunjet & Ivana Martinčević. (2023) Generation Z Purchase Intentions: Does Sponsorship Disclosure Matter?. Business Systems Research Journal 14:2, pages 158-172.
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Benedikt Till, Florian Arendt, Stefanie Kirchner, Brigitte Naderer & Thomas Niederkrotenthaler. (2023) The role of monocausal versus multicausal explanations of suicide in suicide reporting: A randomized controlled trial. Suicide and Life-Threatening Behavior 53:6, pages 1063-1075.
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Guoxin Li, Peiwen Tang & Jiao Feng. (2023) How streamer channels influence luxury brand sales in live streaming commerce: an empirical study. Asia Pacific Journal of Marketing and Logistics 35:12, pages 3069-3090.
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Jin Zhang, Xinmai Li, Banggang Wu, Liying Zhou & Xiang Chen. (2023) Order matters: effect of use versus outreach order disclosure on persuasiveness of sponsored posts. Journal of Research in Interactive Marketing 17:6, pages 865-881.
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Mojtaba Barari. (2023) Unveiling the dark side of influencer marketing: how social media influencers (human vs virtual) diminish followers’ well-being. Marketing Intelligence & Planning 41:8, pages 1162-1177.
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Sindy Wu & So-Yeon Kim. (2023) The Co-creation of Luxury Brand Hedonic Experiences in Social Media: Luxury Brand Strategies from a Design Perspective. Archives of Design Research 36:3, pages 27-47.
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Yu-Ling Chou, Hsuan-Jen Lee, Jie Tsai, En-Chi Liang & Yung-Ju Chang. (2023) I Like Their Autonomy and Closeness to Me: Uncovering the Perceived Appeal of Social-Media Influencers. I Like Their Autonomy and Closeness to Me: Uncovering the Perceived Appeal of Social-Media Influencers.
Anand Jhawar, Sanjeev Varshney & Prashant Kumar. (2023) Sponsorship Disclosure on social media: literature review and future research agenda. Management Review Quarterly.
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Brigitte Naderer. (2023) Influencers as political agents? The potential of an unlikely source to motivate political action. Communications 48:1, pages 93-111.
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Lie Ao, Rohit Bansal, Nishita Pruthi & Muhammad Bilawal Khaskheli. (2023) Impact of Social Media Influencers on Customer Engagement and Purchase Intention: A Meta-Analysis. Sustainability 15:3, pages 2744.
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Ransome Epie Bawack & Emilie Bonhoure. (2022) Influencer is the New Recommender: insights for Theorising Social Recommender Systems. Information Systems Frontiers 25:1, pages 183-197.
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Yiyuan Ying & Vytautas Dikčius. INFLUENCER CHARACTERISTICS IN SOCIAL MEDIA INFLUENCER MARKETING: A SYSTEMATIC LITERATURE REVIEW. INFLUENCER CHARACTERISTICS IN SOCIAL MEDIA INFLUENCER MARKETING: A SYSTEMATIC LITERATURE REVIEW.
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Alicia Trelles Villanueva, Marisa Sarget Tarifa & Miguel Ángel Martín Cárdaba. (2022) Análisis del contexto legal en la publicidad generada por influencers en InstagramAnalysis of the legal context in advertising generated by influencers on Instagram. VISUAL REVIEW. International Visual Culture Review / Revista Internacional de Cultura Visual 10:1, pages 1-11.
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Nathaniel J. Evans, Delia Cristina Balaban, Brigitte Naderer & Meda Mucundorfeanu. (2022) How the Impact of Social Media Influencer Disclosures Changes over Time. Journal of Advertising Research, pages 2022-023.
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Delia Cristina Balaban, Julia Szambolics & Mihai Chirică. (2022) Parasocial relations and social media influencers' persuasive power. Exploring the moderating role of product involvement. Acta Psychologica 230, pages 103731.
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Hashed Mabkhot, Normalisa Md Isa & Ammar Mabkhot. (2022) The Influence of the Credibility of Social Media Influencers SMIs on the Consumers’ Purchase Intentions: Evidence from Saudi Arabia. Sustainability 14:19, pages 12323.
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Beata Zatwarnicka-Madura, Robert Nowacki & Iwona Wojciechowska. (2022) Influencer Marketing as a Tool in Modern Communication—Possibilities of Use in Green Energy Promotion amongst Poland’s Generation Z. Energies 15:18, pages 6570.
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José Magano, Manuel Au-Yong-Oliveira, Cicero Eduardo Walter & Ângela Leite. (2022) Attitudes toward Fashion Influencers as a Mediator of Purchase Intention. Information 13:6, pages 297.
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Steffi De Jans, Liselot Hudders, Brigitte Naderer & Valentina De Pauw. (2022) Impact of Thin-Ideals in Influencer Posts Promoting Healthy vs. Unhealthy Foods on Tweens’ Healthy Food Choice Behavior. Frontiers in Psychology 13.
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Delia Cristina Balaban, Meda Mucundorfeanu & Larisa Ioana Mureșan. (2022) Adolescents’ Understanding of the Model of Sponsored Content of Social Media Influencer Instagram Stories. Media and Communication 10:1, pages 305-316.
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Delia Cristina Balaban & Julia Szambolics. (2022) A Proposed Model of Self-Perceived Authenticity of Social Media Influencers. Media and Communication 10:1.
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