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International Journal of Advertising
The Review of Marketing Communications
Volume 40, 2021 - Issue 5
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Articles

Effects of disclosing ads on Instagram: the moderating impact of similarity to the influencer

Brigitte Naderera Ludwig-Maximilians-University Munich, Munich, GermanyCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-7256-7941View further author information
ORCID Icon,
Jörg Matthesb University of Vienna, Vienna, AustriaView further author information
&
Stephanie Schäferb University of Vienna, Vienna, AustriaView further author information
Pages 686-707 | Received 13 May 2020, Accepted 13 May 2021, Published online: 30 Aug 2021

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