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International Journal of Advertising
The Review of Marketing Communications
Volume 41, 2022 - Issue 1: Influencer Marketing
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Articles

Sustainable fashion social media influencers and content creation calibration

Jenna JacobsonTed Rogers School of Management, Ryerson University, Toronto, ON, CanadaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-1371-1077View further author information
ORCID Icon &
Brooke HarrisonTed Rogers School of Management, Ryerson University, Toronto, ON, CanadaView further author information
Pages 150-177 | Received 30 Nov 2020, Accepted 22 Oct 2021, Published online: 18 Nov 2021

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Ines Kaivonen, Nina Mesiranta & Elina Närvänen. (2024) “I Do What I Do to Drive Change”: The Social-Symbolic Work of Sustainable Fashion Influencers. Fashion Theory 28:1, pages 85-115.
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Marie Haikel-Elsabeh. (2023) Virtual Influencers versus Real Influencers Advertising in the Metaverse, Understanding the Perceptions, and Interactions with Users. Journal of Current Issues & Research in Advertising 44:3, pages 252-273.
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Itai Himelboim & Guy J. Golan. (2023) A Social Network Approach to Social Media Influencers on Instagram: The Strength of Being a Nano-Influencer in Cause Communities. Journal of Interactive Advertising 23:1, pages 1-13.
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Liselot Hudders & Chen Lou. (2022) A new era of influencer marketing: Lessons from Recent Inquires and Thoughts on Future Directions. International Journal of Advertising 41:1, pages 1-5.
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İlker Kılıç & Mert Gürlek. Green influencer marketing: conceptualization, scale development, and validation: an application to tourism products. Journal of Sustainable Tourism 0:0, pages 1-26.
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Chen Lou, Xuan Zhou & Qinyue Xu. Social media influencers helping the world? uncovering their advantages and tipping factors in cause-related marketing. International Journal of Advertising 0:0, pages 1-27.
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Sarah König & Erik Maier. (2024) The effect of green influencer message characteristics: Framing, construal, and timing. Psychology & Marketing.
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Hoai Lan Duong & Minh Tung Tran. (2024) Virtual Voices for Sustainable Values: Exploring Content Themes and Advocacy Strategies in the Sustainability Promotion of Virtual Influencers. Communication Today, pages 116-137.
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Hang Zhang, Wenzheng Qu, Huizhen Long & Min Chen. (2024) The Intelligent Advertising Image Generation Using Generative Adversarial Networks and Vision Transformer. Journal of Organizational and End User Computing 36:1, pages 1-26.
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Aditi Rajput & Aradhana Gandhi. (2024) Behind the MIC: Exploring the Impact of Influencer Podcasts on Consumer Perception. Behind the MIC: Exploring the Impact of Influencer Podcasts on Consumer Perception.
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Matthew A. Hawkins & Fathima Z. Saleem. (2024) Influencer advertising: facilitating poor-fitting influencer posts. Management Decision 62:1, pages 200-218.
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Ana Ferreira, Borges PintoAnaAna, Bruno Vieira, Elvira Vieira, Paula Rodrigues, Jorge Lopes & Ana Canavarro. (2024) Changes in the fashion industry and consumer choices in the Portuguese context: strategic directions. Strategic Management:00, pages 65-65.
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Sher Singh Yadav, Sanjay Kumar Kar & Shrawan Kumar Trivedi. (2024) Investigating Emerging Trends in Sustainable Fashion Research: Topics, Challenges, Strategies, and Future Directions. IEEE Transactions on Engineering Management 71, pages 5600-5615.
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Jianing Wang. (2024) Interpreting Studies: A Comprehensive Analysis. SHS Web of Conferences 185, pages 01016.
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Tiara Nur Anisah, Andika Andika, Danang Wahyudi & Bimo Harnaji. (2024) Fast fashion revolution: Unveiling the path to sustainable style in the era of fast fashion. E3S Web of Conferences 475, pages 02005.
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Shelley Haines, Omar H. Fares, Myuri Mohan & Seung Hwan (Mark) Lee. (2023) Social media fashion influencer eWOM communications: understanding the trajectory of sustainable fashion conversations on YouTube fashion haul videos. Journal of Fashion Marketing and Management: An International Journal 27:6, pages 1027-1046.
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Virtika Singhal. (2023) Segmenting and Targeting Fashion Consumers Using Social Media: A Study of Consumer Behaviour. Journal of Creative Communications.
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Mercy Dube, Sinothando Tshuma & Rukudzo Alyson Mawere. 2023. Sustainable Marketing, Branding, and Reputation Management. Sustainable Marketing, Branding, and Reputation Management 295 309 .
Fatima Vapiwala, Mandar Dixit & Deepika Pandita. (2023) Tapping into the Popularity of Social Media Stars: A Management Model for Influencer Marketing. Tapping into the Popularity of Social Media Stars: A Management Model for Influencer Marketing.
Charles Perez & Karina Sokolova. (2023) Is There a Community of French Fitness Influencers on YouTube? A Social Network Analysis Approach to YouTube Engagement. Is There a Community of French Fitness Influencers on YouTube? A Social Network Analysis Approach to YouTube Engagement.
Carolyn A Lin, Xihui Wang & Linda Dam. (2023) TikTok Videos and Sustainable Apparel Behavior: Social Consciousness, Prior Consumption and Theory of Planned Behavior. Emerging Media 1:1, pages 46-69.
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Erin A. Skinner, Brianna Le Busque, Jillian Dorrian & Carla A. Litchfield. (2023) #sustainablefashion on Instagram: A content and network analysis of user‐generated posts. Journal of Consumer Behaviour 22:5, pages 1096-1111.
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Virginia Fani, Valentina Mazzoli & Diletta Acuti. (2022) ‘I wanna be sustainable, but I don't wanna show it!’: The effect of sustainability cues on young adult consumers' preferences. Business Strategy and the Environment 32:6, pages 3344-3358.
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Meng Zhou, Xiaoli Lu & Bin Wang. (2023) Travel pictures authenticity in social media space. Annals of Tourism Research 101, pages 103581.
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Albérico Travassos Rosário, Paula Rosa Lopes & Filipe Sales Rosário. 2023. Influencer Marketing Applications Within the Metaverse. Influencer Marketing Applications Within the Metaverse 132 166 .
Albérico Travassos Rosário & José Morais da Silva. 2023. Social Media and Online Consumer Decision Making in the Fashion Industry. Social Media and Online Consumer Decision Making in the Fashion Industry 243 266 .
Brian G. Smith, Guy Golan & Karen Freberg. (2023) Influencer relations: Establishing the concept and process for public relations. Public Relations Review 49:2, pages 102305.
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Georgios Tsironis & Konstantinos P. Tsagarakis. (2023) Global online networking for circular economy companies in fashion, apparel, and textiles industries, the LinkedIn platform. Current Opinion in Green and Sustainable Chemistry 41, pages 100809.
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Isabel Palomo-Domínguez, Rodrigo Elías-Zambrano & Víctor Álvarez-Rodríguez. (2023) Gen Z’s Motivations towards Sustainable Fashion and Eco-Friendly Brand Attributes: The Case of Vinted. Sustainability 15:11, pages 8753.
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Payal S. Kapoor, M.S. Balaji & Yangyang Jiang. (2022) Greenfluencers as agents of social change: the effectiveness of sponsored messages in driving sustainable consumption. European Journal of Marketing 57:2, pages 533-561.
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Khirul Basar Mim, Tunmin (Catherine) Jai & Stacy H. Lee. (2022) The Influence of Sustainable Positioning on eWOM and Brand Loyalty: Analysis of Credible Sources and Transparency Practices Based on the S-O-R Model. Sustainability 14:19, pages 12461.
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