23,034
Views
38
CrossRef citations to date
0
Altmetric
Articles

Sustainable fashion social media influencers and content creation calibration

ORCID Icon &
Pages 150-177 | Received 30 Nov 2020, Accepted 22 Oct 2021, Published online: 18 Nov 2021

References

  • Abidin, C. 2016. “Aren’t these just young, rich women doing vain things online?”: Influencer selfies as subversive frivolity. Social Media + Society 2, no. 2: 205630511664134–17.
  • Abidin, C., and M. Ots. 2016. Influencers tell all? Authenticity and credibility in brand scandal. In Blurring the lines: Market-driven and democracy-driven freedom of expression, ed. M. Edström, A.T. Kenyon, and E. Svensson, 153–161. Gothenburg, Sweden: Nordicom.
  • Ad Standards. 2020. Influencer marketing steering committee: Disclosure guidelines. https://adstandards.ca/wp-content/uploads/Ad-Standards-Influencer-Marketing-Steering-Committee-Disclosure-Guidelines_FALL2020_EN.pdf.
  • Aksan, N., B. Kisac, M. Aydin, and S. Demirbuken. 2009. Symbolic interaction theory. Procedia - Social and Behavioral Sciences 1, no. 1: 902–4.
  • Alampi, A. 2019. The future is micro: How to build an effective micro-influencer programme. Journal of Digital & Social Media Marketing 7, no. 3: 203–8. https://www.ingentaconnect.com/content/hsp/jdsmm/2019/00000007/00000003/art00002.
  • Ayres, J. 2019. The work of shopping: Resellers and the informal economy at the goodwill bins. Business History 61, no. 1: 122–54.
  • Ballantine, P.W., and B.A.S. Martin. 2005. Forming parasocial relationships in online communities. NA - Advances in Consumer Research 32: 197–201.
  • Bedard, S.A.N., and C.R. Tolmie. 2018. Millennials’ green consumption behaviour: Exploring the role of social media. Corporate Social Responsibility and Environmental Management 25, no. 6: 1388–96.
  • Bedford, E. 2020. Second-hand goods in Canada - statistics and facts. July 1. https://www.statista.com/topics/2838/second-hand-goods-in-canada/.
  • Bhatt, D., J. Silverman, and M.A. Dickson. 2019. Consumer interest in upcycling techniques and purchasing upcycled clothing as an approach to reducing textile waste. International Journal of Fashion Design, Technology and Education 12, no. 1: 118–28.
  • Bick, R., E. Halsey, and C.C. Ekenga. 2018. The global environmental injustice of fast fashion. Environmental Health 17, no. 1: 1–4.
  • Black, S. 2013. The sustainable fashion handbook. London, United Kingdom: Thames & Hudson.
  • Boerman, S.C. 2020. The effects of the standardized instagram disclosure for micro- and meso- influencers. Computers in Human Behavior 103: 199–207.
  • Brems, C., M. Temmerman, T. Graham, and M. Broersma. 2017. Personal branding on twitter: How employed and freelance journalists stage themselves on social media. Digital Journalism 5, no. 4: 443–59.
  • Brock Nielsen, S. 2020. Retailers and the rising trend of sustainability: What marketers need to know. Sprout Social. September 28. https://sproutsocial.com/insights/retail-social-sustainability-trend/.
  • Bukhari, M.A., R. Carrasco-Gallego, and E. Ponce-Cueto. 2018. Developing a national programme for textiles and clothing recovery. Waste Management & Research 36, no. 4: 321–31.
  • Bullingham, L., and A. Vasconcelos. 2013. ‘The presentation of self in the online world’: Goffman and the study of online identities. Journal of Information Science 39, no. 1: 101–12.
  • Businesswire. 2020. Global ethical fashion market to reach $8.25 billion by 2023 (COVID-19 adjusted). Business Wire. June 19. https://www.businesswire.com/news/home/20200619005202/en/Global-Ethical-Fashion-Market-Reach-8.25-Billion.
  • Çadırcı, T., and A. Güngör. 2016. Love my selfie: Selfies in managing impressions on social networks. Journal of Marketing Communications 25, no. 3: 268–87.
  • Carah, N., and A. Dobson. 2016. Algorithmic hotness: Young women’s “promotion” and “reconnaissance” work via social media body images. Social Media + Society 2, no. 4: 205630511667288.
  • Casaló, L.V., C. Flavián, and S. Ibáñez-Sánchez. 2020. Influencers on instagram: Antecedents and consequences of opinion leadership. Journal of Business Research 117: 510–9.
  • Chang, H., L. Zhang, and G.-X. Xie. 2015. Message framing in green advertising: The effect of construal level and consumer environmental concern. International Journal of Advertising 34, no. 1: 158–76.
  • Charmaz, K. 2006. Constructing grounded theory: A practical guide through qualitative analysis. Ed. D. Silverman. London, United Kingdom: Sage.
  • Chatterjee, P. 2011. Drivers of new product recommending and referral behavior on social network sites. International Journal of Advertising 30, no. 1: 77–101.
  • Chen, R.R., R.M. Davison, and C.X. Ou. 2020. A symbolic interactionism perspective of using social media for personal and business communication. International Journal of Information Management 51: 102022.
  • Chwialkowska, A. 2019. How sustainability influencers drive green lifestyle adoption on social media: The process of green lifestyle adoption explained through the lenses of the minority influence model and social learning theory. Management of Sustainable Development 11, no. 1: 33–42.
  • Cirucci, A. 2018. A new women’s work: Digital interactions, gender, and social network sites. International Journal of Communication 12: 2948–70.
  • Clark, H. 2008. Slow + fashion—an oxymoron—or a promise for the future…? Fashion Theory 12, no. 4: 427–46.
  • Clement, J. 2020. Number of global social network users 2017–2025. Statista. July 15. https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/.
  • Coco, S.L., and S. Eckert. 2020. #sponsored: Consumer insights on social media influencer marketing. Public Relations Inquiry 9, no. 2: 177–94.
  • Competition Bureau. 2020. Influencer marketing and the Competition Act. https://www.competitionbureau.gc.ca/eic/site/cb-bc.nsf/eng/04512.html.
  • Creswell, J.W. 2013. Qualitative inquiry & research design: Choosing among five approaches. 3rd ed. London, United Kingdom: Sage.
  • Daniel, E.S., Jr., E.C. Crawford Jackson, and D. Westerman. 2018. The influence of social media influencers: Understanding online vaping communities and parasocial interaction through the lens of Taylor’s six-segment strategy wheel. Journal of Interactive Advertising 18, no. 2: 96–109.
  • Davis, J. 2010. Architecture of the personal interactive homepage: Constructing the self through MySpace. New Media & Society 12, no. 7: 1103–19.
  • De Chiara, A.D. 2016. Eco-labeled products: Trend or tools for sustainability strategies? Journal of Business Ethics 137, no. 1: 161–72.
  • De Cicco, R., S. Iacobucci, and S. Pagliaro. 2021. The effect of influencer–product fit on advertising recognition and the role of an enhanced disclosure in increasing sponsorship transparency. International Journal of Advertising 40, no. 5: 733–59.
  • De Veirman, M., V. Cauberghe, and L. Hudders. 2017. Marketing through instagram influencers: The impact of number of followers and product divergence on Brand attitude. International Journal of Advertising 36, no. 5: 798–828.
  • Devers, K., and R. Frankel. 2000. Study design in qualitative research-2: Sampling and data collection strategies. Education for Health (Abingdon, England) 13, no. 2: 263–71.
  • Duffy, B.E. 2016. The romance of work: Gender and aspirational labour in the digital culture industries. International Journal of Cultural Studies 19, no. 4: 441–57.
  • Duffy, B.E. 2017. (Not) getting paid to do what you love: Gender, social media, and aspirational work. New Haven, United States: Yale University Press.
  • Duffy, B., and E. Hund. 2015. Having it all on social media: Entrepreneurial femininity and self-branding among fashion bloggers. Social Media + Society 1, no. 2: 205630511560433–9.
  • Duffy, B.E., and B. Schwartz. 2018. Digital “women’s work?”: Job recruitment ads and the feminization of social media employment. New Media & Society 20, no. 8: 2972–89.
  • Elrod, C. 2017. The domino effect: How inadequate intellectual property rights in the fashion industry affect global sustainability. Indiana Journal of Global Legal Studies 24, no. 2: 575–96.
  • Enke, N., and N.S. Borchers. 2019. Social media influencers in strategic communication: A conceptual framework for strategic social media influencer communication. International Journal of Strategic Communication 13, no. 4: 261–77.
  • Ertekin, Z., and D. Atik. 2015. Sustainable markets: Motivating factors, barriers, and remedies for mobilization of slow fashion. Journal of Macromarketing 35, no. 1: 53–69.
  • Fitch Solutions. 2019. Sustainability trends: Influencers, drivers and implications by industry. Toronto, Canada: Business Premium Collection.
  • Fletcher, K. 2008. Sustainable fashion and textiles: Design journeys. 1st ed. London, UK: Earthscan.
  • Galletta, A., and W.E. Cross. 2013. Mastering the semi-structured interview and beyond: From research design to analysis and publication. New York, United States: New York University Press.
  • Gam, H.J., Y.J. Ma, and J. Banning. 2014. Socially responsible apparel labels: Effects on fashionable shoppers. Family and Consumer Sciences Research Journal 42, no. 3: 292–305.
  • Geissdoerfer, M., P. Savaget, N.M.P. Bocken, and E.J. Hultink. 2017. The circular economy – a new sustainability paradigm? Journal of Cleaner Production 143: 757–68.
  • Giles, D.C. 2018. Twenty-first century celebrity: Fame in digital culture. Warrington, United Kingdom: Emerald.
  • Goffman, E. 1959. The presentation of self in everyday life. Ed. Nachdr. Garden City, New York: Doubleday.
  • Guest, G., A. Bunce, and L. Johnson. 2006. How many interviews are enough?: An experiment with data saturation and variability. Field Methods 18, no. 1: 59–82.
  • Haug, A., and J. Busch. 2016. Towards an ethical fashion framework. Fashion Theory 20, no. 3: 317–39.
  • Hendriks, C.M., S. Duus, and S.A. Ercan. 2016. Performing politics on social media: The dramaturgy of an environmental controversy on Facebook. Environmental Politics 25, no. 6: 1102–25.
  • Henninger, C.E., P.J. Alevizou, and C.J. Oates. 2016. What is sustainable fashion? Journal of Fashion Marketing and Management 20, no. 4: 400–16.
  • Herédia-Colaço, V., and R. Coelho do Vale. 2018. Seize the day or save the world? The importance of ethical claims and product nature congruity. Journal of Business Ethics 152, no. 3: 783–801.
  • Hill, J., and H. Lee. 2015. Sustainable brand extensions of fast fashion retailers. Journal of Fashion Marketing and Management 19, no. 2: 205–22.
  • Hogan, B. 2010. The presentation of self in the age of social media: Distinguishing performances and exhibitions online. Bulletin of Science, Technology & Society 30, no. 6: 377–86.
  • Horton, K. 2018. Just use what you have: Ethical fashion discourse and the feminisation of responsibility. Australian Feminist Studies 33, no. 98: 515–29.
  • Horton, D., and R. Wohl. 1956. Mass communication and Para-social interaction; observations on intimacy at a distance. Psychiatry 19, no. 3: 215–29.
  • Hovland, C.I., I.L. Janis, and H.H. Kelley. 1953. Communication and persuasion: Psychological studies of opinion change. New Haven, United States: Yale University Press.
  • Hudders, L., S. De Jans, and M. De Veirman. 2021. The commercialization of social media stars: A literature review and conceptual framework on the strategic use of social media influencers. International Journal of Advertising 40, no. 3: 327–75.
  • Hughes, C. 2020. Canadian ethical blogger opens up to earning $2.31 per hour in 2019. Daily Hive. January 13. https://dailyhive.com/vancouver/canadian-ethical-fashion-blogger-marielle-terhart.
  • Huh, J., H. Kim, B. Rath, X. Lu, and J. Srivastava. 2020. You reap where you sow: A trust-based approach to initial seeding for viral advertising. International Journal of Advertising 39, no. 7: 963–89.
  • Hwang, Y., and S. Jeong. 2016. “This is a sponsored blog post, but all opinions are my own”: The effects of sponsorship disclosure on responses to sponsored blog posts. Computers in Human Behavior 62: 528–35.
  • Ibrahim, Y. 2015. Instagramming life: Banal imaging and the poetics of the everyday. Journal of Media Practice 16, no. 1: 42–54.
  • Interactive Advertising Bureau (IAB). 2018. Inside influence. https://www.iab.com/wpcontent/uploads/2018/01/IAB_Influencer_Marketing_for_Publishers_2018-01-25.pdf.
  • Jacobson, J. 2020. You are a Brand: Social media managers’ personal branding and “the future audience”. Journal of Product & Brand Management 29, no. 6: 715–27.
  • Jin, S., A. Muqaddam, and E. Ryu. 2019. Instafamous and social media influencer marketing. Marketing Intelligence & Planning 37, no. 5: 567–79.
  • Johns, M.D., S. Chen, and L.A. Terlip. 2014. Symbolic interaction and new social media. Bingley, United Kingdom: Emerald.
  • Johnstone, L., and C. Lindh. 2017. The sustainability-age dilemma: A theory of (un)planned behavior via influencers. Journal of Consumer Behavior 17, no. 1: 127–39.
  • Joosse, S., and T. Brydges. 2018. Blogging for sustainability: The intermediary role of personal green blogs in promoting sustainability. Environmental Communication 12, no. 5: 686–700.
  • Khamis, S., L. Ang, and R. Welling. 2017. Self-branding, ‘micro-celebrity’ and the rise of social media influencers. Celebrity Studies 8, no. 2: 191–208.
  • Khandula, A., and S. Pradhan. 2019. Fashion brands and consumers approach towards sustainable fashion. In Fast fashion, fashion brands and sustainable consumption. Textile science and clothing technology, ed. S. Muthu, 37–54. Singapore: Springer.
  • Ki, C., L. Cuevas, S. Chong, and H. Lim. 2020. Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs. Journal of Retailing and Consumer Services 55: 102133.
  • Kim, D.Y., and H.-Y. Kim. 2021. Influencer advertising on social media: The multiple inference model on influencer-product congruence and sponsorship disclosure. Journal of Business Research 130: 405–11.
  • Kong, H.M., E. Ko, H. Chae, and P. Mattila. 2016. Understanding fashion consumers’ attitude and behavioral intention toward sustainable fashion products: Focus on sustainable knowledge sources and knowledge types. Journal of Global Fashion Marketing 7, no. 2: 103–19.
  • Kotler, P. 2011. Reinventing marketing to manage the environmental imperative. Journal of Marketing 75, no. 4: 132–5.
  • Kozlowski, A., M. Bardecki, and C. Searcy. 2018. Tools for sustainable fashion design: An analysis of their fitness for purpose. Sustainability 11, no. 13: 1–19.
  • KPMG. 2019. Sustainable fashion: A survey on global perspectives. https://assets.kpmg/content/dam/kpmg/cn/pdf/en/2019/01/sustainable-fashion.pdf.
  • Krisnawati, E. 2020. Dramaturgical analysis of vlogger’s impression management on social media. Komunikator 12, no. 1: 55–66.
  • Lal, B.B. 1995. Symbolic interaction theories. American Behavioral Scientist 38, no. 3: 421–41.
  • Laroche, M., J. Bergeron, and G. Barbaro-Forleo. 2001. Targeting consumers who are willing to pay more for environmentally friendly products. Journal of Consumer Marketing 18, no. 6: 503–20.
  • Leavy, P. 2017. Research design: Quantitative, qualitative, mixed methods, arts-based, and community-based participatory research approaches. New York, NY: Guilford Press.
  • Lee, J., and B. Watkins. 2016. YouTube vloggers influence on consumer luxury Brand perceptions and intentions. Journal of Business Research 69, no. 12: 5753–60.
  • Lou, C., and S. Yuan. 2019. Influencer marketing: How message value and credibility affect consumer trust of branded content on social media. Journal of Interactive Advertising 19, no. 1: 58–73.
  • Luker, K. 2008. Salsa dancing into the social science: Research in an age of info-gult. Cambridge, Massachusetts: Harvard University Press.
  • Luoma-Aho, V., T. Pirttimäki, D. Maity, J. Munnukka, and H. Reinikainen. 2019. Primed authenticity: How priming impacts authenticity perception of social media influencers. International Journal of Strategic Communication 13, no. 4: 352–65.
  • Lyon, T., and A. Montgomery. 2015. The means and end of greenwashing. Organization & Environment 28, no. 2: 223–49.
  • Marshall, P.D. 2010. The promotion and presentation of the self: Celebrity as marker of presentational media. Celebrity Studies 1, no. 1: 35–48.
  • Martensen, A., S. Brockenhuus-Schack, and L. Zahid. 2018. How citizen influencers persuade their followers. Journal of Fashion Marketing and Management 22, no. 3: 335–53.
  • Marwick, A. 2013. Status update: Celebrity, publicity, and branding in the social media age. New Haven, Connecticut: Yale University Press.
  • Marwick, A.E. 2015. Instafame: Luxury selfies in the attention economy. Public Culture 27, no. 1 75: 137–60.
  • Marwick, A.E., and D Boyd. 2011. I tweet honestly, I tweet passionately: Twitter users, context collapse, and the imagined audience. New Media & Society 13, no. 1: 114–33.
  • Moon, K.K., C.S. Lai, E.Y. Lam, and J.M.T. Chang. 2015. Popularization of sustainable fashion: Barriers and solutions. The Journal of the Textile Institute 106, no. 9: 939–52.
  • Morse, J.M., M. Barrett, M. Mayan, K. Olson, and J. Spiers. 2002. Verification strategies for establishing reliability and validity in qualitative research. International Journal of Qualitative Methods 1, no. 2: 13–22.
  • Mutum, D., and Q. Wang. 2010. Consumer generated advertising in blogs. In Handbook of research on digital media and advertising: User generated content consumption, ed. M.S. Eastin, T. Daugherty, and N.M. Burns, 248–261. Pennsylvania, United States: IGI Global.
  • Nemeth, C.J. 1986. Differential contributions of majority and minority influence. Psychological Review 93, no. 1: 23–32.
  • Niinimäki, K. 2010. Eco-clothing, consumer identity and ideology. Sustainable Development 18, no. 3: 150–62.
  • Nosto. 2019. Sustainability in fashion retail. https://pages.nosto.com/sustainability-in-fashion-survey.html.
  • Orminski, J., E. Tandoc, and B. Detenber. 2020. #sustainablefashion – a conceptual framework for sustainable fashion discourse on twitter. Environmental Communication. 115–32.
  • Peirson-Smith, A., and S. Evans. 2017. Fashioning green words and eco language: An examination of the user perception gap for fashion brands promoting sustainable practices. Fashion Practice 9, no. 3: 373–97.
  • Phau, I., and D. Ong. 2007. An investigation of the effects of environmental claims in promotional messages for clothing brands. Marketing Intelligence & Planning 25, no. 7: 772–88.
  • Pookulangara, S., and A. Shephard. 2013. Slow fashion movement: Understanding consumer perceptions—an exploratory study. Journal of Retailing and Consumer Services 20, no. 2: 200–6.
  • Popiel, P. 2017. “Boundaryless” in the creative economy: Assessing freelancing on upwork. Critical Studies in Media Communication 34, no. 3: 220–33.
  • Reich, S., F.M. Schneider, and L. Heling. 2018. Zero likes – symbolic interactions and need satisfaction online. Computers in Human Behavior 80: 97–102.
  • Rubin, R.B., and M.P. McHugh. 1987. Development of parasocial interaction relationships. Journal of Broadcasting & Electronic Media 31, no. 3: 279–92.
  • Schouten, A.P., L. Janssen, and M. Verspaget. 2020. Celebrity vs. influencer endorsements in advertising: The role of identification, credibility, and product-endorser fit. International Journal of Advertising 39, no. 2: 258–81.
  • Scott, S. 2015. Negotiating identity: Symbolic interactionist approaches to social identity. 1st ed. Cambridge, United Kingdom: Polity Press.
  • Shan, Y., K. Chen, and J. Lin. 2020. When social media influencers endorse brands: The effects of self-influencer congruence, parasocial identification, and perceived endorser motive. International Journal of Advertising 39, no. 5: 590–610.
  • Sokolova, K., and H. Kefi. 2020. Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions. Journal of Retailing and Consumer Services 53: 101742–9.
  • Spears, R. 2021. Social influence and group identity. Annual Review of Psychology 72, no. 1: 367–90.
  • Statista. 2021. How supportive are you of sustainable fashion? https://www.statista.com/statistics/1009818/share-of-consumers-supportive-of-sustainable-fashion-by-age-worldwide/.
  • Štefko, R., and V. Steffek. 2018. Key issues in slow fashion: Current challenges and future perspectives. Sustainability 10, no. 7: 2270.
  • Styles, R. 2014. Ecologist guide to fashion. London, United Kingdom: IIvy Press Limited.
  • Sun, Y., B. Luo, S. Wang, and W. Fang. 2021. What you see is meaningful: Does green advertising change the intentions of consumers to purchase eco-labeled products? Business Strategy and the Environment 30, no. 1: 694–704.
  • Todeschini, B.V., M.N. Cortimiglia, D. Callegaro-de-Menezes, and A. Ghezzi. 2017. Innovative and sustainable business models in the fashion industry: Entrepreneurial drivers, opportunities, and challenges. Business Horizons 60, no. 6: 759–70.
  • Wellman, M.L., R. Stoldt, M. Tully, and B. Ekdale. 2020. Ethics of authenticity: Social media influencers and the production of sponsored content. Journal of Media Ethics 35, no. 2: 68–82.
  • Williams, K.C., R.A. Page, and A.R. Petrosky. 2014. Green sustainability and new social media. Journal of Strategic Innovation and Sustainability 9, no. 1/2: 11–33.
  • Woodroof, P.J., K.M. Howie, H.A. Syrdal, and R. VanMeter. 2020. What’s done in the dark will be brought to the light: Effects of influencer transparency on product efficacy and purchase intentions. Journal of Product & Brand Management 29, no. 5: 675–88.
  • Yan, R.-N., K.H. Hyllegard, and L.F. Blaesi. 2012. Marketing eco-fashion: The influence of Brand name and message explicitness. Journal of Marketing Communications 18, no. 2: 151–68.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.