Advanced search
Publication Cover
International Journal of Advertising
The Review of Marketing Communications
Volume 41, 2022 - Issue 2: Advertising & Corporate Social Responsibility
Submit an article Journal homepage
3,058
Views
11
CrossRef citations to date
0
Altmetric
Research Article

Corporate social responsibility & the advertising strategic planning process: a literature review & research agenda

Jameson L. HayesDepartment of Advertising & Public Relations, The University of Alabama, Tuscaloosa, AL, USACorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0001-8571-3170View further author information
ORCID Icon,
Steven HolidayDepartment of Advertising & Public Relations, The University of Alabama, Tuscaloosa, AL, USAORCID Iconhttps://orcid.org/0000-0002-2319-9951View further author information
ORCID Icon &
Haseon ParkDepartment of Advertising & Public Relations, The University of Alabama, Tuscaloosa, AL, USAORCID Iconhttps://orcid.org/0000-0002-7561-706XView further author information
ORCID Icon
Pages 210-232 | Received 12 Nov 2021, Accepted 31 Jan 2022, Published online: 25 Feb 2022

Citations (11)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (8)

Pedro Augusto Bertucci Lima, Fernanda Pereira Sartori Falguera, Hermes Moretti Ribeiro da Silva, Suely Maciel, Enzo Barberio Mariano & Leila Elgaaied-Gambier. (2024) From green advertising to sustainable behavior: a systematic literature review through the lens of value-belief-norm framework. International Journal of Advertising 43:1, pages 53-96.
Read now
Shu-Chuan Chu, Hyejin Kim & Yoojung Kim. (2023) When brands get real: the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand. International Journal of Advertising 42:6, pages 1037-1064.
Read now
Alexey V. Semenov & Arilova Randrianasolo. (2023) The moderating role of national philanthropic environment in the relationship between advertising intensity and corporate social responsibility. International Journal of Advertising 42:6, pages 1065-1087.
Read now
Itai Himelboim & Guy J. Golan. (2023) A Social Network Approach to Social Media Influencers on Instagram: The Strength of Being a Nano-Influencer in Cause Communities. Journal of Interactive Advertising 23:1, pages 1-13.
Read now
Alberto Badenes-Rocha, Enrique Bigne & Carla Ruiz-Mafé. (2022) Visual attention paid to negative comments in cause-related posts: visual style and emotionality matter. International Journal of Advertising 41:8, pages 1454-1476.
Read now
Marla Royne Stafford & Charles R. Taylor. (2022) Analyzing the Impact of the Leading Articles in the Journal of Advertising from Its First 50 Years: An Integrative Framework. Journal of Advertising 51:5, pages 624-642.
Read now
Jameson L. Hayes & Brittany R.L. Duff. (2022) Introducing a special issue on advertising & corporate social responsibility. International Journal of Advertising 41:2, pages 205-209.
Read now
Tyler Milfeld, Matthew Pittman & Charles R. Taylor. Green with Arrogance: Dominant Brands Benefit from Arrogant Appeals. Journal of Current Issues & Research in Advertising 0:0, pages 1-23.
Read now

Articles from other publishers (3)

Chih-Hui Shieh, I-Ling Ling & Yi-Fen Liu. (2024) The role of privacy-related factors in consumer perceptions of smart advertising. Journal of Service Theory and Practice 34:2, pages 216-241.
Crossref
Daniel F. Stone. (2023) ESG perceptions and ESG marketing. SSRN Electronic Journal.
Crossref
Yuchen Hu, Qingbo Tang, Xuan Wang & Shahid Ali. (2022) Determining the critical factors of eWOM about corporate social responsibility on social networking sites: End users’ perspective. Frontiers in Psychology 13.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.