Ethnicity in advertising and millennials: the role of social identity and social distinctiveness

Wei Shaoa Department of Marketing, Griffith University, Gold Coast, AustraliaView further author information

Yunen Zhanga Department of Marketing, Griffith University, Gold Coast, AustraliaCorrespondence[email protected]

https://orcid.org/0000-0001-6351-0647 View further author information

Anni Chengb Department of Marketing, Monash University, Victoria, AustraliaView further author information

Sara Quacha Department of Marketing, Griffith University, Gold Coast, AustraliaView further author information

Park Thaichonc Faculty of Business Education, Law and Arts, University of Southern Queensland, Darling Heights, Australia

https://orcid.org/0000-0001-7512-7362 View further author information

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