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International Journal of Advertising
The Review of Marketing Communications
Volume 43, 2024 - Issue 2
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Articles

Out-of-home advertising: a bibliometric review

Rick T. WilsonMarketing, Texas State University, San Marcos, TX, USACorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-7951-4500
ORCID Icon
Pages 286-320 | Received 22 Mar 2022, Accepted 26 Feb 2023, Published online: 07 Mar 2023

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Michelle R. Nelson & Kirby Cook. (2024) Accessibility and Age: Can Legibility Improve Opportunity to Process Advertising?. Journal of Advertising 53:3, pages 307-325.
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Pedro Augusto Bertucci Lima, Fernanda Pereira Sartori Falguera, Hermes Moretti Ribeiro da Silva, Suely Maciel, Enzo Barberio Mariano & Leila Elgaaied-Gambier. (2024) From green advertising to sustainable behavior: a systematic literature review through the lens of value-belief-norm framework. International Journal of Advertising 43:1, pages 53-96.
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