International Journal of Advertising, Volume 43, Issue 2 (2024)

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International Journal of Advertising, Volume 43, Issue 2 (2024)

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Editorial

Editorial
Minimalism and advertising: a call for research
Charles R. Taylor
Pages: 231-233
Published online: 18 Feb 2024
First Page PreviewforMinimalism and advertising: a call for research | Full Text | References | PDF (203.8 KB) | EPUB
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Research Articles

Article
Sex, race, and femininity: young Chinese females’ responses to lingerie advertising
Chen Gan & Hsuan-Ting Chen
Pages: 234-253
Published online: 25 Feb 2023
AbstractforSex, race, and femininity: young Chinese females’ responses to lingerie advertising | Full Text | References | PDF (2.1 MB) | EPUB
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Article
The impact of consumer expectations and familiarity on deceptive pricing in advertising: a view from drip pricing practice
Somak Banerjee, Sujay Dutta, Abhijit Biswas & Hyokjin Kwak
Pages: 254-285
Published online: 20 Nov 2023
AbstractforThe impact of consumer expectations and familiarity on deceptive pricing in advertising: a view from drip pricing practice | Full Text | References | PDF (5.5 MB) | EPUB | Supplemental
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Article
Out-of-home advertising: a bibliometric review
Rick T. Wilson
Pages: 286-320
Published online: 07 Mar 2023
AbstractforOut-of-home advertising: a bibliometric review | Full Text | References | PDF (2.7 MB) | EPUB
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Article
The bilateral image flow in sponsorship: an extension of Prendergast, Paliwal, and Mazodier (2016)
Jakeun Koo & Jun Heo
Pages: 321-335
Published online: 22 Apr 2023
AbstractforThe bilateral image flow in sponsorship: an extension of Prendergast, Paliwal, and Mazodier (2016) | Full Text | References | PDF (1.2 MB) | EPUB
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Article
Examining the effectiveness of public service announcements in encouraging pro-health behaviors: self-referent mental simulation and empowerment as mediators
Chingching Chang
Pages: 336-360
Published online: 09 Apr 2023
AbstractforExamining the effectiveness of public service announcements in encouraging pro-health behaviors: self-referent mental simulation and empowerment as mediators | Full Text | References | PDF (1.5 MB) | EPUB | Supplemental
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Article
Dealing with intrusive ads: a study of which functionalities help consumers feel agency
Aimee S. Riedel, Clinton S. Weeks & Amanda T. Beatson
Pages: 361-387
Published online: 09 Apr 2023
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Open Access

Perspectives

Perspectives: a research-based guide for brand activism
Peeter W. J. Verlegh
Pages: 388-402
Published online: 26 Jun 2023
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Understanding podcast advertising: the need for more research
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