Advanced search
Publication Cover
International Journal of Advertising
The Review of Marketing Communications
Volume 43, 2024 - Issue 1: The Role of Sustainability in Advertising
Submit an article Journal homepage
2,667
Views
7
CrossRef citations to date
0
Altmetric
Articles

From green advertising to greenwashing: content analysis of global corporations’ green advertising on social media

Kyeongwon Kwona School of Communication, Florida State University, Tallahassee, FL, USACorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0003-4540-7616
ORCID Icon,
Jaejin Leea School of Communication, Florida State University, Tallahassee, FL, USAORCID Iconhttps://orcid.org/0000-0002-1885-3103
ORCID Icon,
Cen Wangb School of Journalism and Communication, Shandong University, Jinan, Shandong, ChinaORCID Iconhttps://orcid.org/0000-0002-7878-3493
ORCID Icon &
Vaibhav Shwetangbhai Diwanjic William Allen White School of Journalism and Mass Communications, University of Kansas, Lawrence, KS, USAORCID Iconhttps://orcid.org/0000-0003-0542-1704
ORCID Icon
Pages 97-124 | Received 13 Jul 2022, Accepted 24 Apr 2023, Published online: 11 May 2023

Citations (7)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (5)

Shelly Rathee. (2024) Introduction to the special issue on the role of sustainability in advertising. International Journal of Advertising 43:1, pages 1-6.
Read now
Ariadne Neureiter, Melanie Hirsch, Jörg Matthes & Brigitte Naderer. Sustainable Flying? The Effects of Greenwashed Claims in Airline Advertising on Perceived Greenwashing, Brand Outcomes, and Attitudes Toward Flying. Environmental Communication 0:0, pages 1-18.
Read now
Tyler Milfeld, Matthew Pittman & Charles R. Taylor. Green with Arrogance: Dominant Brands Benefit from Arrogant Appeals. Journal of Current Issues & Research in Advertising 0:0, pages 1-23.
Read now
Vaibhav Shwetangbhai Diwanji, Annalise Frances Baines, Finnegan Bauer & Kaitlin Clark. Green Consumerism: A Cross-Cultural Linguistic and Sentiment Analysis of Sustainable Consumption Discourse on Twitter (X). Journal of Current Issues & Research in Advertising 0:0, pages 1-28.
Read now
Sanjukta Pookulangara, Arlesa Shephard & Sidharth Muralidharan. Organization Sustainability Communication by Fashion Brands: A Qualitative Analysis of Messaging and Engagement on Facebook and Instagram. Journal of Promotion Management 0:0, pages 1-27.
Read now

Articles from other publishers (2)

Kyeongwon Kwon, Jaejin Lee & Cen Wang. (2024) Message Framing in CSR Advertising on Social Media during the COVID-19 Pandemic. Journal of Sustainable Marketing, pages 1-16.
Crossref
Yan Zhang, Jiaqi Liu & Xiaoyong Li. (2024) Value delivery in green consumption: the effect of advertisement value proposition on consumer perception and purchase intention. Frontiers in Psychology 15.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.