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Research Article
The vampire effect of smartphone swiping: how atypical motor actions increase ad attention but impair brand recall
Stefan RohrbachSchumpeter School of Business and Economics, University of Wuppertal, Wuppertal, GermanyCorrespondence[email protected]
https://orcid.org/0009-0003-6631-5523View further author information
https://orcid.org/0009-0003-6631-5523View further author information, Daniel BrunsSchumpeter School of Business and Economics, University of Wuppertal, Wuppertal, Germanyhttps://orcid.org/0000-0002-0199-9990View further author information
https://orcid.org/0000-0002-0199-9990View further author information & Tobias LangnerSchumpeter School of Business and Economics, University of Wuppertal, Wuppertal, Germanyhttps://orcid.org/0000-0002-6582-1702View further author information
https://orcid.org/0000-0002-6582-1702View further author information