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Journal of Marketing Management Volume 10, 1994 - Issue 1-3: Quantitative Methods in Marketing
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Part B—Applications and computing

The new multivariate jungle: Computer intensive methods in database marketing

David Coates Loughborough University Business School, Loughborough University of Technology, Loughborough, LE11 3TU, UK
,
Neil Doherty Loughborough University Business School, Loughborough University of Technology, Loughborough, UK
&
Alan French Loughborough University Business School, Loughborough University of Technology, Loughborough, UK
Pages 207-220 | Published online: 06 May 2010

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Read on this site (3)

John Lewington, Leslie de Chernatony & Ann Brown. (1996) Harnessing the power of database marketing. Journal of Marketing Management 12:4, pages 329-346.
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David Coates, Neil Doherty, Alan French & Malcolm Kirkup. (1995) Neural networks for store performance forecasting: an empirical comparison with regression techniques.. The International Review of Retail, Distribution and Consumer Research 5:4, pages 415-432.
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John Saunders. (1994) Cluster analysis. Journal of Marketing Management 10:1-3, pages 13-28.
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Articles from other publishers (1)

Pierre Desmet. (2016) Comparaison de la prédictivité d'un réseau de neurones à rétropropagation avec celles des méthodes de régression linéaire, logistique et AID pour le calcul des scores en marketing direct. Recherche et Applications en Marketing (French Edition) 11:2, pages 17-27.
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