Journal of Marketing Management, Volume 10, Issue 1-3 (1994)

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Journal of Marketing Management, Volume 10, Issue 1-3 (1994)

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Quantitative Methods in Marketing

Miscellany

Foreword
Michael J. Baker Editor
Pages: 1-2
Published online: 06 May 2010
CitationforForeword | PDF (104.2 KB)
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Part A—Theory focus

Article
Quantitative methods in marketing: The multivariate jungle revisited introduction and overview to special edition
Graham J. Hooley & Michael K. Hussey
Pages: 3-12
Published online: 06 May 2010
AbstractforQuantitative methods in marketing: The multivariate jungle revisited introduction and overview to special edition | References | PDF (699.8 KB)
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Article
Cluster analysis
John Saunders
Pages: 13-28
Published online: 06 May 2010
AbstractforCluster analysis | References | PDF (952.7 KB)
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Article
Logit model analysis for multivariate categorical data
David Jobber
Pages: 29-35
Published online: 06 May 2010
AbstractforLogit model analysis for multivariate categorical data | References | PDF (426.7 KB)
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Article
Solving marketing problems with conjoint analysis
Marco Vriens
Pages: 37-55
Published online: 06 May 2010
AbstractforSolving marketing problems with conjoint analysis | References | PDF (1.4 MB)
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Article
Using the AHP in marketing decision‐making
Mark A. P. Davies
Pages: 57-73
Published online: 06 May 2010
AbstractforUsing the AHP in marketing decision‐making | References | PDF (1.1 MB)
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Article
Attitude survey data reduction using Chaid: An example in shopping centre market research
Steve Baron & Dianne Phillips
Pages: 75-88
Published online: 06 May 2010
AbstractforAttitude survey data reduction using Chaid: An example in shopping centre market research | References | PDF (855.5 KB)
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Article
Regression type techniques and small samples: A guide to good practice
Richard Speed
Pages: 89-104
Published online: 06 May 2010
AbstractforRegression type techniques and small samples: A guide to good practice | References | PDF (1 MB)
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Article
Modelling with LISREL: A guide for the uninitiated
A. Diamantopoulos
Pages: 105-136
Published online: 06 May 2010
AbstractforModelling with LISREL: A guide for the uninitiated | References | PDF (2 MB)
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Part B—Applications and computing

Article
Measuring consumer involvement with grocery brands: Model validation and scale‐reliability test procedures
Simon Knox, David Walker & Charles Marshall
Pages: 137-152
Published online: 06 May 2010
AbstractforMeasuring consumer involvement with grocery brands: Model validation and scale‐reliability test procedures | References | PDF (947.7 KB)
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Article
Individual attitude variations over time
S. B. Castleberry, N. R. Barnard, T. P. Barwise, A. S. C. Ehrenberg & F. Dall'Olmo Riley
Pages: 153-162
Published online: 06 May 2010
AbstractforIndividual attitude variations over time | References | PDF (690.4 KB)
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Article
A factor analytic study of consumers' location specific values: A traditional high street and a modern shopping mall
Paul M. W. Hackett & Gordon R. Foxall
Pages: 163-178
Published online: 06 May 2010
AbstractforA factor analytic study of consumers' location specific values: A traditional high street and a modern shopping mall | References | PDF (1,009.3 KB)
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Article
On the derivation of a common space of competing leisure attraction types
Andreas H. Zins
Pages: 179-190
Published online: 06 May 2010
AbstractforOn the derivation of a common space of competing leisure attraction types | References | PDF (817.5 KB)
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Article
Consumer perceptions of ATMS: An application of neural networks
Luiz Moutinho & Bruce Curry
Pages: 191-206
Published online: 06 May 2010
AbstractforConsumer perceptions of ATMS: An application of neural networks | References | PDF (1 MB)
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Article
The new multivariate jungle: Computer intensive methods in database marketing
David Coates, Neil Doherty & Alan French
Pages: 207-220
Published online: 06 May 2010
AbstractforThe new multivariate jungle: Computer intensive methods in database marketing | References | PDF (1,015.5 KB)
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Article
End‐user computing in marketing
Melvyn Hirst
Pages: 221-246
Published online: 06 May 2010
AbstractforEnd‐user computing in marketing | References | PDF (1.7 MB)
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Article
Using Chernoff faces to portray service quality data
Deon Nel, Leyland Pitt & Trevor Webb
Pages: 247-255
Published online: 06 May 2010
AbstractforUsing Chernoff faces to portray service quality data | References | PDF (510 KB)
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Miscellany

About the authors
Pages: 257-263
Published online: 06 May 2010
First Page PreviewforAbout the authors | PDF (353.8 KB)
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