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Journal of Marketing Management Volume 11, 1995 - Issue 6
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Original Articles

Brands: The asset test

Lisa M. Wood School of Leisure and Food Management, Sheffield Hallam University, Owen Building, Pond Street, Sheffield, S11WB, UK
Pages 547-570 | Published online: 06 May 2010

Citations (12)

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Read on this site (1)

LisaM. Wood. (1996) Added value: Marketing basics?. Journal of Marketing Management 12:8, pages 735-755.
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Articles from other publishers (11)

Michael J Thomas. 2015. Global Perspectives in Marketing for the 21st Century. Global Perspectives in Marketing for the 21st Century 355 358 .
Nevine El‐Tawy & Tony Tollington. (2010) Applying artefact‐based criteria to the recognition of “organisational” assets. Journal of Intellectual Capital 11:4, pages 451-480.
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John E. Hogan, Donald R. Lehmann, Maria Merino, Rajendra K. Srivastava, Jacquelyn S. Thomas & Peter C. Verhoef. (2016) Linking Customer Assets to Financial Performance. Journal of Service Research 5:1, pages 26-38.
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Tony Tollington. (2001) UK Brand Asset Recognition Beyond “Transactions or Events”. Long Range Planning 34:4, pages 463-487.
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Lisa Wood. (2000) Brands and brand equity: definition and management. Management Decision 38:9, pages 662-669.
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Tony Tollington. (1999) The brand accounting side‐show. Journal of Product & Brand Management 8:3, pages 204-218.
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Pervaiz K. Ahmed & Mohamed Zairi. (1999) Benchmarking for brand innovation. European Journal of Innovation Management 2:1, pages 36-48.
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Tony Tollington. (1998) What are assets anyway? Some practical realities. Management Decision 36:7, pages 448-455.
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Tony Tollington. (1998) Separating the brand asset from the goodwill asset. Journal of Product & Brand Management 7:4, pages 291-304.
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Tony Tollington. (1998) Brands: the asset definition and recognition test. Journal of Product & Brand Management 7:3, pages 180-192.
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Nevine El Tawy & Tony Tollington. (2008) Differentiating Brand Assets from Goodwill Assets: The Artefact Based Approach to the Accounting Recognition of Marketing Related Assets. SSRN Electronic Journal.
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