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Journal of Marketing Management Volume 11, 1995 - Issue 6
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Original Articles

A marketing revolution in museums?

Fiona McLean Department of Marketing, School of Management, University of Stirling, Stirling, FK9 4LA, UK
Pages 601-616 | Published online: 06 May 2010

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Emma Dresler. (2022) Dark souveniring: just a souvenir or something more complex. Journal of Marketing Management 38:17-18, pages 2114-2134.
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C. Aaron Price, Jana Nicole Greenslit, Lauren Applebaum, Natalie Harris, Gloria Segovia, Kimberly A. Quinn & Sheila Krogh-Jespersen. (2021) Awe & Memories of Learning in Science and Art Museums. Visitor Studies 24:2, pages 137-165.
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Anna E. Bülow, Jessica Stitt & Agnes W. Brokerhof. (2018) I Can See Further Now: Preventive Conservation in a Changing Heritage World. Studies in Conservation 63:sup1, pages 35-42.
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Catherine Harbor. (2017) ‘At the desire of several persons of quality and lovers of Musick’: pervasive and persuasive advertising for public commercial concerts in London 1672–1749. Journal of Marketing Management 33:13-14, pages 1170-1203.
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Michal Plaček, Milan Jan Půček & Vladimíra Šilhánková. (2017) New trends in the strategic management of museums in the Czech Republic. Museum Management and Curatorship 32:4, pages 302-318.
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Babak Taheri, Kevin O’Gorman & Ian Baxter. (2016) Contemporary issues in museums and heritage marketing management: introduction to the special issue. Journal of Marketing Management 32:15-16, pages 1387-1391.
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Derek Bryce & Senija Čaušević. (2016) Domesticating fears and fantasies of ‘the East’: integrating the Ottoman legacy within European heritage. Journal of Marketing Management 32:15-16, pages 1419-1440.
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Te-Lin Chung, Sara Marcketti & Ann Marie Fiore. (2014) Use of social networking services for marketing art museums. Museum Management and Curatorship 29:2, pages 188-205.
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Belem Barbosa & Pedro Quelhas Brito. (2012) Do open day events develop art museum audiences?. Museum Management and Curatorship 27:1, pages 17-33.
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Kim Lehman & Gemma Roach. (2011) The strategic role of electronic marketing in the Australian museum sector. Museum Management and Curatorship 26:3, pages 291-306.
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Michael L. Silk. (2007) Come Downtown & Play. Leisure Studies 26:3, pages 253-277.
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Gayle McPherson. (2006) Public memories and private tastes: The shifting definitions of museums and their visitors in the UK. Museum Management and Curatorship 21:1, pages 44-57.
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Manuel Cuadrado, Irene Gil & Alejandro Mollá. (2001) Empirical Evidence of Marketing Practices in the Nonprofit Sector: The Case of Performing Arts. Journal of Nonprofit & Public Sector Marketing 8:3, pages 15-24.
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JamesA. Fitchett & Michael Saren. (1998) Baudrillard in the museum: The value of Dasein. Consumption Markets & Culture 2:3, pages 311-335.
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Articles from other publishers (24)

Hajer Kefi, Ekaterina Besson, Yue Zhao & Sali Farran. (2024) Toward museum transformation: From mediation to social media-tion and fostering omni-visit experience. Information & Management 61:1, pages 103890.
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Rocco Palumbo, Rosalba Manna & Mauro Cavallone. (2021) The managerialization of museums and art institutions: perspectives from an empirical analysis. International Journal of Organizational Analysis 30:6, pages 1397-1418.
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Milan Jan Půček, František Ochrana & Michal PlačekMilan Jan Půček, František Ochrana & Michal Plaček. 2021. Museum Management. Museum Management 17 44 .
Milan Jan Půček, František Ochrana & Michal PlačekMilan Jan Půček, František Ochrana & Michal Plaček. 2021. Museum Management. Museum Management 1 15 .
Seda SÖKMEN, Medet YOLAL & Çağıl Hale ÖZEL. (2020) Does Museum Marketing Meet Postmodern Conditions?. Advances in Hospitality and Tourism Research (AHTR) 8:2, pages 288-313.
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Maria Logkizidou, Paul Bottomley, Rob Angell & Heiner Evanschitzky. (2019) Why Museological Merchandise Displays Enhance Luxury Product Evaluations: An Extended Art Infusion Effect. Journal of Retailing 95:1, pages 67-82.
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Heng Zhang, Po-Chien Chang & Ming-Fong Tsai. (2018) How Physical Environment Impacts Visitors’ Behavior in Learning-Based Tourism—The Example of Technology Museum. Sustainability 10:11, pages 3880.
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James Manley & Joyce Garczynski. (2018) Better with coffee: Synergies and library patronage. International Journal of Nonprofit and Voluntary Sector Marketing 23:3, pages e1611.
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Eda Gurel & Axel Nielsen. 2018. Tourist Behavior. Tourist Behavior 141 155 .
Gökçe ÖZDEMİR & Duygu ÇELEBİ. (2017) A Social Media Framework of Cultural Museums. Advances in Hospitality and Tourism Research (AHTR) 5:2, pages 101-119.
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Giuseppe Vito, Alessandra Sorrentini, Davide Di Palma, Vincenzo Raiola & Maria Tabouras. (2017) New Frontiers of Online Communication of Small and Medium Museums in Campania Region, Italy. American Journal of Industrial and Business Management 07:09, pages 1058-1078.
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Zoe-Charis Belenioti, George Tsourvakas & Chris A. Vassiliadis. 2017. Strategic Innovative Marketing. Strategic Innovative Marketing 229 234 .
Zoe-Charis Belenioti & Chris A. Vassiliadis. 2017. Strategic Innovative Marketing. Strategic Innovative Marketing 115 121 .
Piergiorgio Re, Bernardo Bertoldi, Fabrizio Mosca, Margherita Stupino & Chiara Giachino. (2016) Cultural assets. New opportunities for the region. MERCATI E COMPETITIVITÀ:2, pages 13-40.
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Rodoula H. Tsiotsou & Eleni P. Mavragani. 2013. Best Practices in Marketing and their Impact on Quality of Life. Best Practices in Marketing and their Impact on Quality of Life 45 62 .
Alessia ZorloniAlessia Zorloni. 2013. The Economics of Contemporary Art. The Economics of Contemporary Art 21 33 .
Jody Evans, Kerrie Bridson & Ruth Rentschler. (2012) Drivers, impediments and manifestations of brand orientation. European Journal of Marketing 46:11/12, pages 1457-1475.
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Rémi Mencarelli & Mathilde Pulh. (2012) Museoparks and re‐enchantment of the museum visits: an approach centred on visual ethnology. Qualitative Market Research: An International Journal 15:2, pages 148-164.
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Michael L. Silk & Jessica Francombe. 2011. Myths and Milestones in the History of Sport. Myths and Milestones in the History of Sport 262 286 .
Eda Gürel & Bahtışen Kavak. (2010) A conceptual model for public relations in museums. European Journal of Marketing 44:1/2, pages 42-65.
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Candice R. Hollenbeck, Cara Peters & George M. Zinkhan. (2008) Retail Spectacles and Brand Meaning: Insights from a Brand Museum Case Study. Journal of Retailing 84:3, pages 334-353.
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Federica Codignola. (2006) Global Markets and Contemporary Art. Symphonya. Emerging Issues in Management:2.
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Alexandros Apostolakis. (2003) The convergence process in heritage tourism. Annals of Tourism Research 30:4, pages 795-812.
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Christine L Sundt. 1998. Advances in Librarianship. Advances in Librarianship 87 107 .

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