Citations (4)
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Read on this site (3)
Dean C. H. Wilkie & Lester W. Johnson. (2017) The existence of double jeopardy within the order of entry effect. Journal of Strategic Marketing 25:4, pages 334-341.
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Dean C.H. Wilkie, Lester W. Johnson & Lesley White. (2015) Overcoming late entry: the importance of entry position, inferences and market leadership. Journal of Marketing Management 31:3-4, pages 409-429.
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Vanessa Quintal & Ian Phau. (2014) Examining Consumer Risk Perceptions of Prototypical Brands Versus Me-Too Brands. Journal of Promotion Management 20:2, pages 115-135.
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Articles from other publishers (1)
Percy Marquina & Vincent Charles. (2021)
A Bayesian resampling approach to estimate the difference in effect sizes in consumer social responses to
CSR
initiatives versus corporate abilities
. Corporate Social Responsibility and Environmental Management 28:6, pages 1680-1699.
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