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Original Articles

Assessing the Role of e-Marketing in Contemporary Marketing Practice

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Pages 857-881 | Published online: 23 Mar 2012

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Roger Palmer & Jaqueline Pels. (2005) Marketing Practice and Market Orientation: An Exploratory International Study. Journal of Euromarketing 14:1-2, pages 59-86.
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Salah Naji Taher Sanad, Nawar A. S. AL-Shameri & Shaima Saleh Mohammed Al-Radai. (2023) MOVING TOWARDS DIGITALIZATION: UNVEILING CHALLENGES AND PROSPECTS OF E-MARKETING IN LEAST DEVELOPED ECONOMIES – THE CASE OF YEMEN. International Journal of Research -GRANTHAALAYAH 11:8.
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Edna Mngusughun Denga. 2022. Advancing SMEs Toward E-Commerce Policies for Sustainability. Advancing SMEs Toward E-Commerce Policies for Sustainability 88 110 .
Peng Gao, Fanchen Meng, Mário Nuno Mata, José Moleiro Martins, Shahid Iqbal, Anabela Batista Correia, Rui Miguel Dantas, Abdul Waheed, João Xavier Rita & Muhammad Farrukh. (2021) Trends and Future Research in Electronic Marketing: A Bibliometric Analysis of Twenty Years. Journal of Theoretical and Applied Electronic Commerce Research 16:5, pages 1667-1679.
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Daisy Lee & Peggy M. L. Ng. (2020) The role of organizational culture, capabilities, and adoption of e‐marketing on nonprofits' organizational performance . Journal of Philanthropy and Marketing 26:2.
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Neeta Baporikar & Rosalia Fotolela. 2021. Research Anthology on Small Business Strategies for Success and Survival. Research Anthology on Small Business Strategies for Success and Survival 867 886 .
Neeta Baporikar & Rosalia Fotolela. 2020. Start-Ups and SMEs. Start-Ups and SMEs 1385 1403 .
Полина Старова & Дарья Вейлер. (2020) Качественное исследование маркетинговой деятельности и современной маркетинговой практики компаний в России. Маркетинговые коммуникации Marketing Communications 2, pages 86-105.
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Adam Lindgreen, C. Anthony Di Benedetto, Roderick J. Brodie & Peter Naudé. (2019) How to build great research groups. Industrial Marketing Management 81, pages 1-13.
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Neeta Baporikar & Rosalia Fotolela. (2018) E-marketing for SMEs. International Journal of Applied Management Sciences and Engineering 5:1, pages 11-28.
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Sally Dibb, Cláudia Simões & Robin Wensley. (2014) Establishing the scope of marketing practice: insights from practitioners. European Journal of Marketing 48:1/2, pages 380-404.
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Roderick J. BrodieMichael Saren & Jaqueline Pels. (2011) Theorizing about the service dominant logic: The bridging role of middle range theory. Marketing Theory 11:1, pages 75-91.
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Victoria Little, Richard Brookes & Roger Palmer. (2008) Research‐informed teaching and teaching‐informed research: the Contemporary Marketing Practices (CMP) living case study approach to understanding marketing practice. Journal of Business & Industrial Marketing 23:2, pages 124-134.
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Mairead Brady, Martin R. Fellenz & Richard Brookes. (2008) Researching the role of information and communications technology (ICT) in contemporary marketing practices. Journal of Business & Industrial Marketing 23:2, pages 108-114.
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Roderick J. Brodie, Nicole E. Coviello & Heidi Winklhofer. (2008) Contemporary Marketing Practices research program: a review of the first decade. Journal of Business & Industrial Marketing 23:2, pages 84-94.
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Richard W. Brookes. (2021) The Service-Dominant Logic of Marketing: A Logical and Evidential Case for Multiple Logics?. Australasian Marketing Journal 15:1, pages 89-96.
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Roderick J. Brodie, Heidi Winklhofer, Nicole E. Coviello & Wesley J. Johnston. (2007) Is e-marketing coming of age? An examination of the penetration of e-marketing and firm performance. Journal of Interactive Marketing 21:1, pages 2-21.
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