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Bidit Lal Dey, John M. T. Balmer, Ameet Pandit, Mike Saren & Ben Binsardi. (2017) A quadripartite approach to analysing young British South Asian adults’ dual cultural identity. Journal of Marketing Management 33:9-10, pages 789-816.
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Jeff Hearn & Wendy Hein. (2015) Reframing gender and feminist knowledge construction in marketing and consumer research: missing feminisms and the case of men and masculinities. Journal of Marketing Management 31:15-16, pages 1626-1651.
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Michelle R. Nelson, Sameer Deshpande & Alexandra M. Vilela. (2015) Exploring first- versus third-person perceptions of product placement influence on consumption and fashion in India. Journal of Global Fashion Marketing 6:2, pages 103-119.
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Wendy Hein & Stephanie O’Donohoe. (2014) Practising gender: The role of banter in young men’s improvisations of masculine consumer identities. Journal of Marketing Management 30:13-14, pages 1293-1319.
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Articles from other publishers (7)
Chloe Preece, Athanasia Daskalopoulou & Hope Schau. (2022) Editorial: Troubled times demand heroes: Heroic marketing and marketing heroes. Marketing Theory 23:1, pages 3-9.
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Rohini Vijaygopal. 2020. Global Branding. Global Branding
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Katerina Karanika & Margaret K. Hogg. (2016) Being kind to ourselves: Self-compassion, coping, and consumption. Journal of Business Research 69:2, pages 760-769.
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Prashant Mishra, Madhupa Bakshi & Ramendra Singh. (2021) Impact of Consumption Emotions on WOM in Movie Consumption: Empirical Evidence from Emerging Markets. Australasian Marketing Journal 24:1, pages 59-67.
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Rohini Vijaygopal. 2016. Handbook of Research on Consumerism and Buying Behavior in Developing Nations. Handbook of Research on Consumerism and Buying Behavior in Developing Nations
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Andrew Lindridge, Rohini Vijaygopal & Sally Dibb. (2014) The manifestation of culture in product purchase: A cross-cultural comparison. Journal of Marketing Analytics 2:4, pages 250-263.
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Rohini Vijaygopal & Sally Dibb. (2012) Exploring the role of acculturation in brand choice: A new perspective for targeting Indians living in the United Kingdom. Journal of Targeting, Measurement and Analysis for Marketing 20:1, pages 47-56.
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