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Journal of Marketing Management Volume 27, 2011 - Issue 3-4: Value Marketing in the Health Care Industry
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The impact of perceived innovativeness on maintaining a buyer–seller relationship in health care markets: A cross-cultural study

Christine Falkenreck University of Kassel, GermanyCorrespondence[email protected] [email protected]
&
Ralf Wagner University of Kassel, Germany
Pages 225-242 | Published online: 23 Feb 2011

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Salman Alotaibi, Kiyan Shafieizadeh & Khaled Alsumait. (2022) Customers’ perceptions toward service robots at restaurants: The moderating role of consumer innovativeness and the mediating role of perceived hedonic benefits. Journal of Quality Assurance in Hospitality & Tourism 0:0, pages 1-23.
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Yunxia Han & Guangying Xie. (2019) Determinants of customer perceived online shopping logistics service quality value: an empirical study from China. International Journal of Logistics Research and Applications 22:6, pages 614-637.
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Jialing Lin, Antonio Lobo & Civilai Leckie. (2019) The influence of green brand innovativeness and value perception on brand loyalty: the moderating role of green knowledge. Journal of Strategic Marketing 27:1, pages 81-95.
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Edward Shih-tse Wang & Pei-yi Juan. (2016) Entrepreneurial Orientation and Service Innovation on Consumer Response: A B&B Case. Journal of Small Business Management 54:2, pages 532-545.
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Articles from other publishers (11)

Dongyan Nan, Seungjong Sun, Shunan Zhang, Xiangying Zhao & Jang Hyun Kim. (2024) Analyzing behavioral intentions toward Generative Artificial Intelligence: the case of ChatGPT. Universal Access in the Information Society.
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Elena Higueras‐Castillo, Francisco Liébana‐Cabanillas, Manuel Alonso Dos Santos, Katrin Zulauf & Ralf Wagner. (2024) Do you believe it? Green advertising skepticism and perceived value in buying electric vehicles. Sustainable Development.
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Nele Jacobs & Bernhard Swoboda. (2023) The role of national institutions in the effects of consumers’ perceived customer orientation and firm innovativeness. International Business Review 32:5, pages 102172.
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Bora Min. (2022) Because it is brand new! Recency heuristic for product innovativeness evaluation. International Journal of Consumer Studies 47:3, pages 1023-1041.
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Munyaradzi W. Nyadzayo, Civilai Leckie & Lester W. Johnson. (2022) Customer participation, innovative aspects of services and outcomes. Marketing Intelligence & Planning 41:1, pages 1-15.
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Daniel Hoppe, Helen Keller & Felix Horstmann. (2021) Got Employer Image? How Applicants Choose Their Employer. Corporate Reputation Review 25:2, pages 139-159.
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Rahil Shams, Mark Brown & Frank Alpert. (2021) A Model and Empirical Test of Evolving Consumer Perceived Brand Innovativeness and its two-way Relationship with Consumer Perceived Product Innovativeness. Australasian Marketing Journal 28:4, pages 171-180.
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Jinsoo Hwang, Jin-Soo Lee & Hyunjoon Kim. (2019) Perceived innovativeness of drone food delivery services and its impacts on attitude and behavioral intentions: The moderating role of gender and age. International Journal of Hospitality Management 81, pages 94-103.
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Marco Hubert, Arnd Florack, Rafael Gattringer, Tim Eberhardt, Ellen Enkel & Peter Kenning. (2017) Flag up! – Flagship products as important drivers of perceived brand innovativeness. Journal of Business Research 71, pages 154-163.
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Ossi Pesämaa, Aviv Shoham, Joakim Wincent & Ayalla A. Ruvio. (2013) How a learning orientation affects drivers of innovativeness and performance in service delivery. Journal of Engineering and Technology Management 30:2, pages 169-187.
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Brian D. Smith. (2011) ResearchWatch. Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing 11:2, pages 191-192.
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