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Journal of Marketing Management Volume 28, 2012 - Issue 7-8: Academy of Marketing Early Career Researcher Special Issue
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Articles

The measurement of brand orientation, its performance impact, and the role of leadership in the context of destination branding: An exploratory study

Graham Hankinson London Metropolitan University, UKCorrespondence[email protected]
Pages 974-999 | Published online: 22 Sep 2011

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David Amani. (2023) The role of destination brand-oriented leadership in shaping tourism destination brand ambassadorship behavior among local residents in Tanzania. Cogent Social Sciences 9:2.
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Saila Saraniemi & Raija Komppula. (2019) The development of a destination brand identity: a story of stakeholder collaboration. Current Issues in Tourism 22:9, pages 1116-1132.
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Mujahid Mohiuddin Babu, Hongfei Liu, Chanaka Jayawardhena & Bidit Lal Dey. (2019) Impact of market orientation on firm’s customer-based performance: the moderating role of employee orientation. Journal of Marketing Management 35:7-8, pages 662-692.
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Florian Lückenbach, Carsten Baumgarth, Holger J. Schmidt & Jörg Henseler. (2019) To perform or not to perform? How strategic orientations influence the performance of Social Entrepreneurship Organizations. Cogent Business & Management 6:1.
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Wu Mei & Zhao Ying. (2017) Symbolic Repertoires for City Branding Beyond Casinos: The Case of Macau. International Journal of Strategic Communication 11:5, pages 415-433.
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Sylvie Laforet. (2017) Effects of organisational culture on brand portfolio performance. Journal of Marketing Communications 23:1, pages 92-110.
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Tommi Laukkanen, Sasu Tuominen, Helen Reijonen & Saku Hirvonen. (2016) Does market orientation pay off without brand orientation? A study of small business entrepreneurs. Journal of Marketing Management 32:7-8, pages 673-694.
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Young-joo Ahn, Sunghyup Sean Hyun & Insin Kim. (2016) City Residents’ Perception of MICE City Brand Orientation and Their Brand Citizenship Behavior: A Case Study of Busan, South Korea. Asia Pacific Journal of Tourism Research 21:3, pages 328-353.
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Chiara Rinaldi & Sue Beeton. (2015) Success in Place Branding: The Case of the Tourism Victoria Jigsaw Campaign. Journal of Travel & Tourism Marketing 32:5, pages 622-638.
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Riza Casidy. (2014) Brand Orientation and Service Quality in Online and Offline Environments: Empirical Examination in Higher Education. Services Marketing Quarterly 35:3, pages 236-254.
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Riza Casidy. (2014) Linking Brand Orientation with Service Quality, Satisfaction, and Positive Word-of-Mouth: Evidence from the Higher Education Sector. Journal of Nonprofit & Public Sector Marketing 26:2, pages 142-161.
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Saku Hirvonen & Tommi Laukkanen. (2014) Brand orientation in small firms: an empirical test of the impact on brand performance. Journal of Strategic Marketing 22:1, pages 41-58.
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Sonya Hanna & Jennifer Rowley. (2013) A practitioner-led strategic place brand-management model. Journal of Marketing Management 29:15-16, pages 1782-1815.
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Carsten Baumgarth, Bill Merrilees & Mats Urde. (2013) Brand orientation: Past, present, and future. Journal of Marketing Management 29:9-10, pages 973-980.
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Margaret Jekanyika Matanda & Nelson Oly Ndubisi. (2013) Internal marketing, internal branding, and organisational outcomes: The moderating role of perceived goal congruence. Journal of Marketing Management 29:9-10, pages 1030-1055.
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Articles from other publishers (43)

Swapnarag Swain, Charles Jebarajakirthy, Bhuvanesh Kumar Sharma, Haroon Iqbal Maseeh, Amee Agrawal, Jinal Shah & Raiswa Saha. (2023) Place Branding: A Systematic Literature Review and Future Research Agenda. Journal of Travel Research 63:3, pages 535-564.
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Parul Chhibber, Hardeep Chahal & Rahul Pratap Singh Kaurav. (2024) Is brand commitment the missing link in the internal branding and brand citizenship behaviours relationship in services sector: a meta-analysis. Management Review Quarterly.
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Víctor Temprano-García, Hector Pérez-Fernández, Javier Rodríguez-Pinto, Ana Isabel Rodríguez-Escudero & Ismael Barros-Contreras. (2023) How to build a brand-oriented family firm: The impact of socioemotional wealth (SEW) dimensions. Journal of Business Research 163, pages 113929.
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Linda Narh, Raphael Odoom, Mahmoud Abdulai Mahmoud & Ernest Yaw Tweneboah-Koduah. (2023) The symbiotic effect of market orientation and brand orientation on performance of service firms in Ghana. Journal of Brand Management 30:4, pages 318-332.
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Alberte Tøttenborg, Can-Seng Ooi & Anne Hardy. (2021) Place branding through public management lenses: supplementing the participatory agenda. Place Branding and Public Diplomacy 19:1, pages 114-127.
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Sen Li, Yingying Shi, Lingling Wang & Enjun Xia. (2023) A Bibliometric Analysis of Brand Orientation Strategy in Digital Marketing: Determinants, Research Perspectives and Evolutions. Sustainability 15:2, pages 1486.
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Dmitry G. Kucherov, Victoria S. Tsybova, Antonina Yu. Lisovskaia & Olga N. Alkanova. (2022) Brand orientation, employer branding and internal branding: Do they effect on recruitment during the COVID-19 pandemic?. Journal of Business Research 151, pages 126-137.
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Alberte Tøttenborg, Can-Seng Ooi & Anne Hardy. (2022) Giving and taking ownership of a destination brand: mechanisms of stakeholder engagement. Journal of Place Management and Development 15:4, pages 511-532.
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Irene Samanta. (2022) Examining relationship marketing and strategic branding in b2b Greek SMEs: A family business development. Innovative Marketing 18:3, pages 110-120.
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Nicole A. Hay, P. Monica Chien & Lisa Ruhanen. (2021) Tell me your story: Branding destinations through residents’ (place) stories. Journal of Vacation Marketing 28:3, pages 319-334.
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Marzanna K. Witek-Hajduk & Piotr Zaborek. (2022) Social media use in international marketing: Impact on brand and firm performance. International Journal of Management and Economics 58:2, pages 121-142.
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Bernd Eisenstein & Knut ScherhagBernd Eisenstein. 2022. Images, Branding und Reputation von Destinationen. Images, Branding und Reputation von Destinationen 237 286 .
Bernd Eisenstein & Knut ScherhagAnne Köchling & Constanze Höfinghoff. 2022. Images, Branding und Reputation von Destinationen. Images, Branding und Reputation von Destinationen 147 162 .
Lamprini Piha, Karolos Papadas & Vasileios Davvetas. (2021) Brand orientation: Conceptual extension, scale development and validation. Journal of Business Research 134, pages 203-222.
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Mahdieh Zahmatkesh saredorahi, Fatemeh Mohammadpour Shirazi, Aram Ardian, Mohammad Siadatan & Seyede Noshin Hashemi. (2021) Factors Affecting the Promotion of Yazd Brand as a Health Tourism Destination with a Fuzzy Cognitive Mapping Approach. Depiction of Health 12:1, pages 24-33.
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Magdalena Florek, Marta Hereźniak & Anna Augustyn. (2021) Measuring the effectiveness of city brand strategy. In search for a universal evaluative framework. Cities 110, pages 103079.
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Mohammad Zarei Mahmoudabadi, Mohammad Keshtidar & Seyed Mohammad Javad Razavi. (2019) The Impact of Sport Financial Sponsorship on Brand Equity and Performance: Structural Equation Modeling (SEM) Approach. Annals of Applied Sport Science 7:3, pages 0-0.
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Mohammad Zarei Mahmoudabadi, Seyed Mohammad Javad Razavi & Hossein Abdolmaleki. (2019) A structural model for investigating the role of relationship marketing and brand equity in the development of the business performance of private sport clubs. International Sports Studies 41:1, pages 40-53.
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James A. Busser, Lenna V. Shulga, Hee Jung (Annette) Kang & Denise Holly Ramirez Molintas. (2019) The effect of hospitality conference messaging on employee job responses. International Journal of Hospitality Management 78, pages 284-292.
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Hitoshi Iwashita. (2019) A Comprehensive Review and Future Issues for Alternative Orientations in Marketing:マーケティングにおける代替的志向性の包括的理解と今後の展望. Japan Marketing Journal 38:4, pages 63-79.
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Raphael Odoom & Ernest Y. Tweneboah-Koduah. 2019. Finding New Ways to Engage and Satisfy Global Customers. Finding New Ways to Engage and Satisfy Global Customers 233 250 .
Gail M. Dludla & Siphiwe Dlamini. (2018) Does brand orientation lead to brand loyalty among senior and top management in a South African business-to-business organisation?. South African Journal of Business Management 49:1.
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Nicole M. Hodge, Cathi McMullen & Jodie Kleinschafer. (2018) Taking a deliberate approach: the enactment of brand orientation in an SME context. Journal of Brand Management 25:4, pages 395-408.
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Bernd Eisenstein. (2018) Markenführung von Destinationen – Zwischen ökonomischem Nutzen, sozialer Konstruktion und Machbarkeit. Zeitschrift für Tourismuswissenschaft 10:1, pages 67-95.
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Carsten Baumgarth & Marco Schmidt. 2018. B-to-B-Markenführung. B-to-B-Markenführung 375 396 .
Henrik Gert Larsen & LeAnn G. DeHoff. 2017. Advertising and Branding. Advertising and Branding 111 139 .
Henrik Gert Larsen & LeAnn G. DeHoff. 2017. Global Place Branding Campaigns across Cities, Regions, and Nations. Global Place Branding Campaigns across Cities, Regions, and Nations 132 160 .
Muhammad Anees-ur-Rehman, Ho Yin Wong & Mokter Hossain. (2016) The progression of brand orientation literature in twenty years: A systematic literature review. Journal of Brand Management 23:6, pages 612-630.
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Bang Nguyen, Xiaoyu Yu, T.C. Melewar & Jane Hemsley-Brown. (2016) Brand ambidexterity and commitment in higher education: An exploratory study. Journal of Business Research 69:8, pages 3105-3112.
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Jane Hemsley-Brown, T.C. Melewar, Bang Nguyen & Elizabeth J. Wilson. (2016) Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education: A special section. Journal of Business Research 69:8, pages 3019-3022.
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Nathaniel Boso, Paige S Carter & Jonathan Annan. (2016) When is brand orientation a useful strategic posture?. Journal of Brand Management 23:4, pages 363-382.
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Milad Kalantari Shahijan, Sajad Rezaei & Muslim Amin. (2015) International students’ course satisfaction and continuance behavioral intention in higher education setting: an empirical assessment in Malaysia. Asia Pacific Education Review 17:1, pages 41-62.
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Jing Zhang, Yanxin Jiang, Rizwan Shabbir & Miao Zhu. (2016) How brand orientation impacts B2B service brand equity? An empirical study among Chinese firms. Journal of Business & Industrial Marketing 31:1, pages 83-98.
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Helen Reijonen, Saku Hirvonen, Gábor Nagy, Tommi Laukkanen & Mika Gabrielsson. (2015) The impact of entrepreneurial orientation on B2B branding and business growth in emerging markets. Industrial Marketing Management 51, pages 35-46.
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Marta Herezniak & Justyna Anders-Morawska. (2015) City brand strategy evaluation: in search of effectiveness indicators. Journal of Place Management and Development 8:3, pages 187-205.
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Henrik Gert Larsen. (2015) A hypothesis of the dimensional organization of the city construct. A starting point for city brand positioning. Journal of Destination Marketing & Management 4:1, pages 13-23.
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Ulla Hakala. 2015. Harnessing Place Branding through Cultural Entrepreneurship. Harnessing Place Branding through Cultural Entrepreneurship 229 242 .
Şahin Danişman, Şule Betül Tosuntaş & Engin Karadağ. 2015. Leadership and Organizational Outcomes. Leadership and Organizational Outcomes 143 168 .
T C Melewar & Bang Nguyen. (2014) Five areas to advance branding theory and practice. Journal of Brand Management 21:9, pages 758-769.
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Natasha Cox, Richard Gyrd-Jones & Sarah Gardiner. (2014) Internal brand management of destination brands: Exploring the roles of destination management organisations and operators. Journal of Destination Marketing & Management 3:2, pages 85-95.
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Riza Casidy. (2013) The role of brand orientation in the higher education sector: a student-perceived paradigm. Asia Pacific Journal of Marketing and Logistics 25:5, pages 803-820.
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Tommi Laukkanen, Gábor Nagy, Saku Hirvonen, Helen Reijonen & Mika Pasanen. (2013) The effect of strategic orientations on business performance in SMEs. International Marketing Review 30:6, pages 510-535.
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Muhammad Anees-ur-Rehman, Ho Yin Wong & Mokter Hossain. (2016) The Progression of Brand Orientation Literature in Twenty Years: A Systematic Literature Review. SSRN Electronic Journal.
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