Journal of Marketing Management, Volume 28, Issue 7-8 (2012)

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Journal of Marketing Management, Volume 28, Issue 7-8 (2012)

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Academy of Marketing Early Career Researcher Special Issue

Editorial

Editorial
Academy of Marketing Early Career Researcher special issue
Nina Reynolds
Pages: 755-759
Published online: 16 Jul 2012
First Page PreviewforAcademy of Marketing Early Career Researcher special issue | Full Text | References | PDF (104.3 KB)
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Articles

Article
Cultural pluralism: Uncovering consumption patterns in a multicultural environment
Catherine Demangeot & Kizhekepat Sankaran
Pages: 760-783
Published online: 16 Jul 2012
AbstractforCultural pluralism: Uncovering consumption patterns in a multicultural environment | Full Text | References | PDF (266.1 KB)
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Article
The Don Draper complex: Consuming work, productive leisure and marketer boundary work
Lauren Gurrieri
Pages: 784-808
Published online: 16 Jul 2012
AbstractforThe Don Draper complex: Consuming work, productive leisure and marketer boundary work | Full Text | References | PDF (904.6 KB)
  • 552 Views
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Article
Children's influence strategies in practice: Exploring the co-constructed nature of the child influence process in family consumption
Ben Kerrane, Margaret K. Hogg & Shona M. Bettany
Pages: 809-835
Published online: 16 Jul 2012
AbstractforChildren's influence strategies in practice: Exploring the co-constructed nature of the child influence process in family consumption | Full Text | References | PDF (192.8 KB)
  • 2223 Views
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Article
‘They don't want us to become them’: Brand Local Integration and consumer ethnocentrism
Eva Kipnis, Krzysztof Kubacki, Amanda J. Broderick, Dariusz Siemieniako & Nataliya L. Pisarenko
Pages: 836-864
Published online: 16 Jul 2012
Abstractfor‘They don't want us to become them’: Brand Local Integration and consumer ethnocentrism | Full Text | References | PDF (216.8 KB)
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Article
Investigating Customer-Oriented Deviance (COD) from a frontline employee's perspective
Cheryl Leo & Rebekah Russell-Bennett
Pages: 865-886
Published online: 16 Jul 2012
AbstractforInvestigating Customer-Oriented Deviance (COD) from a frontline employee's perspective | Full Text | References | PDF (220.6 KB)
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Article
Customer-perceived value in business-to-business relationships: A study of software customers
Sara Parry, Jennifer Rowley, Rosalind Jones & Beata Kupiec-Teahan
Pages: 887-911
Published online: 16 Jul 2012
AbstractforCustomer-perceived value in business-to-business relationships: A study of software customers | Full Text | References | PDF (395.2 KB)
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Article
Rich descriptions: Evoking informant self-reflexivity in marketing and consumer research
Amandeep Takhar & Pepukayi Chitakunye
Pages: 912-935
Published online: 16 Jul 2012
AbstractforRich descriptions: Evoking informant self-reflexivity in marketing and consumer research | Full Text | References | PDF (299 KB)
  • 571 Views
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Article
Consumption narratives of extended possessions and the extended self
Phoebe Wong, Margaret K. Hogg & Markus Vanharanta
Pages: 936-954
Published online: 16 Jul 2012
AbstractforConsumption narratives of extended possessions and the extended self | Full Text | References | PDF (250.9 KB)
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Engaging marketing management
Mark Tadajewski & Paul Hewer
Pages: 955-956
Published online: 16 Jul 2012
CitationforEngaging marketing management | Full Text | PDF (52.3 KB)
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Article
The impact of low-price brands on the order of entry advantage
Dean C.H. Wilkie, Lester W. Johnson & Lesley White
Pages: 957-973
Published online: 14 Oct 2011
AbstractforThe impact of low-price brands on the order of entry advantage | Full Text | References | PDF (165 KB)
  • 720 Views
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Article
The measurement of brand orientation, its performance impact, and the role of leadership in the context of destination branding: An exploratory study
Graham Hankinson
Pages: 974-999
Published online: 22 Sep 2011
AbstractforThe measurement of brand orientation, its performance impact, and the role of leadership in the context of destination branding: An exploratory study | Full Text | References | PDF (223.4 KB)
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Article
A framework for optimising the cost and performance of concept testing
Ling Peng, Chunyu Li & Xiang Wan
Pages: 1000-1013
Published online: 17 Oct 2011
AbstractforA framework for optimising the cost and performance of concept testing | Full Text | References | PDF (197.9 KB)
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