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Luciano Batista, Sally Dibb, Maureen Meadows, Matt Hinton & Mathew Analogbei. (2020) A CRM-based pathway to improving organisational responsiveness: an empirical study. Journal of Strategic Marketing 28:6, pages 494-521.
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Soumya Sarkar & Prashant Mishra. (2017) Market orientation and customer-based corporate brand equity (CBCBE): a dyadic study of Indian B2B firms. Journal of Strategic Marketing 25:5-6, pages 367-383.
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Pamela Wicker & Paul Downward. (2017) Exploring spillovers between government quality and individual health production through sport and physical activity. European Sport Management Quarterly 17:2, pages 244-264.
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John R. Tower & Jo An M. Zimmermann. (2016) Setting the scene for the World Leisure Journal special edition on leisure management. World Leisure Journal 58:1, pages 3-11.
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Emanuel Said, Emma K. Macdonald, Hugh N. Wilson & Javier Marcos. (2015) How organisations generate and use customer insight. Journal of Marketing Management 31:9-10, pages 1158-1179.
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Articles from other publishers (4)
Ian R. Hodgkinson, Paul Hughes, Higor Leite & Younggeun Lee. (2023) Entrepreneurial orientation, proactive market orientation and society: evidence from public service organizations in Brazil. International Journal of Entrepreneurial Behavior & Research.
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James M. Crick & Dave Crick. 2022. Oceania Entrepreneurship. Oceania Entrepreneurship
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Catherine Ravix-Antelmi & Alain Jolibert. (2018) L’orientation marché : une application aux Offices de tourisme des stations de montagne. Management & Avenir N° 98:8, pages 85-102.
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