Citations (8)
Keep up to date with the latest research on this topic with citation updates for this article.
Read on this site (2)
Tony Woodall & Alex Hiller. (2022) Marketer behaviour: a case for making this socially real. Journal of Marketing Management 38:13-14, pages 1369-1400.
Read now
Read now
Chloe Preece & Finola Kerrigan. (2015) Multi-stakeholder brand narratives: an analysis of the construction of artistic brands. Journal of Marketing Management 31:11-12, pages 1207-1230.
Read now
Read now
Articles from other publishers (6)
Stefan Scheidt, Raymond Loohuis & Jörg Henseler. (2023) Top Managers’ Personal Branding in a Corporate World: Strategizing and Overcoming Dualities Along the Career Path. Corporate Reputation Review.
Crossref
Crossref
Blake E. Ashforth, Beth S. Schinoff, Kristie M. Rogers & Donald Lange. (2023) Being Dr. Jekyll and Mr. Hyde: Role-Based Identity Foils in Organizational Life. Organization Science.
Crossref
Crossref
Margareta Serder. (2023) Knowledge for sale: The construction of desired knowledge and identities in edu-marketing. European Educational Research Journal, pages 147490412211482.
Crossref
Crossref
Tony Woodall, Christopher Pich, Guja Armannsdottir, Seamus Allison, Richard Howarth & Mojtaba Poorrezaei. (2022) To be a marketer or to do what marketers do? Using a mixed methods approach to explore the aspiring marketer mind-set. Journal of Vocational Behavior 135, pages 103716.
Crossref
Crossref
Jessica Darveau & Mustapha Cheikh‐Ammar. (2021) The interplay between liminality and consumption: A systematic literature review with a future research agenda. International Journal of Consumer Studies 45:4, pages 867-888.
Crossref
Crossref
Sumati Ahuja, Natalia Nikolova & Stewart Clegg. (2017) Paradoxical identity: The changing nature of architectural work and its relation to architects’ identity. Journal of Professions and Organization, pages jow013.
Crossref
Crossref