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Journal of Marketing Management Volume 28, 2012 - Issue 11-12
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Articles

Fear appeals in anti-smoking advertising: How important is self-efficacy?

Simon Manyiwa Middlesex University, UKCorrespondence[email protected]
&
Ross Brennan University of Hertfordshire, UK
Pages 1419-1437 | Published online: 11 Oct 2012

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Ying Huang. (2024) Fear or humor? The effects of negatively framed visual hyperbole in advertising. International Journal of Advertising 43:4, pages 746-774.
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Enping (Shirley) Mai, Brian J. Taillon & Diana L. Haytko. (2021) The impacts of information factors and health beliefs on attitudes towards social distancing behaviour during COVID-19. Journal of Marketing Management 37:17-18, pages 1933-1953.
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Anna Maria Sherrington, Steve Oakes & Philippa Hunter-Jones. (2021) Advertising healthy eating to young consumers: insights from English and Swedish adolescents. Journal of Marketing Management 37:15-16, pages 1624-1655.
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Lachezar Ivanov, Martin Eisend, Sandra Diehl, Iris M. Wang & Malgorzata Karpinska-Krakowiak. (2021) Lethal versus reproductive disease appeals in preventive health advertising: the moderating effect of life history strategy. International Journal of Advertising 40:4, pages 657-681.
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Danae Manika & Diana Gregory-Smith. (2021) Advancing spillover research: behavioural, contextual and temporal approaches. Journal of Marketing Management 37:7-8, pages 595-598.
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Simon Manyiwa & Zhongqi Jin. (2020) Gender effects on consumers’ attitudes toward comedic violence in advertisements. Journal of Promotion Management 26:5, pages 654-673.
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Sumin Shin, Eyun-Jung Ki & W. Glenn Griffin. (2017) The effectiveness of fear appeals in ‘green’ advertising: An analysis of creative, consumer, and source variables. Journal of Marketing Communications 23:5, pages 473-492.
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Paolo Antonetti, Paul Baines & Lorna Walker. (2015) From elicitation to consumption: assessing the longitudinal effectiveness of negative emotional appeals in social marketing. Journal of Marketing Management 31:9-10, pages 940-969.
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Articles from other publishers (38)

Chih-Ching Yu & Ching Lu. (2023) Reassessing the Impact of Fear Appeals in Sustainable Consumption Communication: An Investigation into Message Types and Message Foci. Sustainability 15:23, pages 16442.
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Afred Suci, Hui-Chih Wang & Her-Sen Doong. (2023) Relax Your Fear—The role of autonomous sensory meridian response (ASMR) in green advertising. Journal of Retailing and Consumer Services 75, pages 103479.
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Ibrahim Lewis Mukattash, Ala' Omar Dandis, Robert Thomas, Mohammad B. Nusair & Tareq Lewis Mukattash. (2021) Social marketing, shock advertising and risky consumption behavior. International Journal of Emerging Markets 18:8, pages 1994-2011.
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Nicole McKenzie, Peter Paprzycki, Amanda Joost, Aaron Kruse-Diehr & Tavis Glassman. (2023) Comparing Message Appeals Employed in Efforts to Prevent E-cigarette Use Among Students in a US University. Journal of Community Health 48:3, pages 458-466.
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Lise van Breda, Marlize Terblanche-Smit & Theuns Pelser. (2023) The effectiveness of sustainability social marketing use of fear and guilt appeals to influence the behavioural intention of millennials. European Business Review 35:2, pages 202-222.
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Xingyu Huang, Xiang (Robert) Li & Lu Lu. (2023) Travel shaming? Re-thinking travel decision making amid a global pandemic. Tourism Management 94, pages 104658.
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Rosemary R. Seva. (2022) Hidden power of affective products and environments. Work 73:s1, pages S5-S14.
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Ha Kyung Lee, Namhee Yoon & Dooyoung Choi. (2022) The effect of touch simulation in virtual reality shopping. Fashion and Textiles 9:1.
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Ronald Conlin & Steven Bauer. (2021) Examining the impact of differing guilt advertising appeals among the Generation Z cohort. International Review on Public and Nonprofit Marketing 19:2, pages 289-308.
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Arvidas Kio Dy, Margarita Lazo, Andreana Gabrielle Santos & Rosemary Seva. 2022. Proceedings of the 21st Congress of the International Ergonomics Association (IEA 2021). Proceedings of the 21st Congress of the International Ergonomics Association (IEA 2021) 20 30 .
Sierra J. Longmire, Eugene Y. Chan & C. Aaron Lawry. (2021) Find me strength in things: Fear can explain materialism. Psychology & Marketing 38:12, pages 2247-2258.
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Cheng Liu, Cheuk-Kwan Sun, Yu-Chia Chang, Shang-Yu Yang, Tao Liu & Cheng-Chia Yang. (2021) The Impact of the Fear of COVID-19 on Purchase Behavior of Dietary Supplements: Integration of the Theory of Planned Behavior and the Protection Motivation Theory. Sustainability 13:22, pages 12900.
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Geah Pressgrove, Robert McKeever & Erik Collins. (2021) Effectiveness of persuasive frames in advocacy videos. Public Relations Review 47:4, pages 102060.
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Iris Gavish & Yossi Gavish. (2021) Using COVID-19 Symbols in Anti-Smoking Fear Appeal Advertisements for Encouraging Smoking Cessation among Israeli Smokers. International Journal of Environmental Research and Public Health 18:20, pages 10839.
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Elizabeth A. Minton & Paige Gardiner. (2021) The missing role of moral values in anti‐vaping messaging. Journal of Consumer Affairs 55:3, pages 1040-1061.
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Patrick van Esch, Yuanyuan (Gina) Cui & Shailendra P. Jain. (2021) Self‐efficacy and callousness in consumer judgments of AI‐enabled checkouts. Psychology & Marketing 38:7, pages 1081-1100.
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H. Andaç Demirtaş-Madran. (2021) Accepting Restrictions and Compliance With Recommended Preventive Behaviors for COVID-19: A Discussion Based on the Key Approaches and Current Research on Fear Appeals. Frontiers in Psychology 12.
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Márcia Maurer Herter, Adilson Borges & Diego Costa Pinto. (2021) Which emotions make you healthier? The effects of sadness, embarrassment, and construal level on healthy behaviors. Journal of Business Research 130, pages 147-158.
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Anjali Gopalan, Maruta A. Blatchins, Andrea Altschuler, Pranita Mishra, Issa Fakhouri & Richard W. Grant. (2021) Disclosure of New Type 2 Diabetes Diagnoses to Younger Adults: a Qualitative Study. Journal of General Internal Medicine 36:6, pages 1622-1628.
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Janet Ho. (2019) Heroes or criminals: discursive representation of cancer patients in health awareness advertisements. Visual Communication 20:2, pages 159-183.
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Sanghak Lee & Young Ik Suh. (2020) The severity of a sports-related accident and sponsorship effects: focusing on the fear appeal theory. International Journal of Sports Marketing and Sponsorship 22:2, pages 293-311.
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Lacey N. Wallace. (2020) Perceptions of Active Shooter Prevention and Preparation Strategies in Pennsylvania: Links to Self-Protective Behavior. The Journal of Primary Prevention 42:1, pages 5-25.
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Jérôme Blondé & Juan Manuel Falomir-Pichastor. (2019) Smoker identity and resistance to antismoking campaigns: The role of group entitativity. Group Processes & Intergroup Relations 24:1, pages 160-176.
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Selin TÜRKEL, Sema MİSCİ KİP & Feyza Elif YASDIMAN. (2020) Use of Fear Appeal in Work Safety Messages: An Experimental Studyİş Güvenliği İletişim Mesajlarında Korku Çekiciliğinin Kullanımı: Deneysel Bir Çalışma. Türkiye İletişim Araştırmaları Dergisi:36, pages 253-267.
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Johnny Graham & Yuvay M. Ferguson. (2020) The case of the “This Is Not A Game” campaign in Zambia: An analysis of the messaging strategies used to deter illegal bushmeat consumption. Psychology & Marketing 37:12, pages 1696-1702.
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Narasimha Paravastu, Claire A. Simmers & Murugan Anandarajan. 2020. Research Anthology on Artificial Intelligence Applications in Security. Research Anthology on Artificial Intelligence Applications in Security 1689 1714 .
Eduardo Silva Reis, Patrícia Paula Lourenço e Arriaga & Octavian Adrian Postolache. (2019) Fear or Humour in anti-smoking campaigns? Impact on perceived effectiveness and support for tobacco control Policies. Ciência & Saúde Coletiva 24:12, pages 4727-4738.
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James Pokrywczynski, Robert J. Griffin & Gregory J. Calhoun. (2018) Information Seeking Among Women Aged 18 to 25 About the Risk of Sexual Aggression. Journalism & Mass Communication Quarterly 96:1, pages 239-263.
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Jérôme Blondé & Fabien Girandola. (2018) Self-Relevant Threatening Messages Promote Vigilance Toward Coping Information: Evidence of Positive Processing at Attentional Level. Social Cognition 36:4, pages 411-441.
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Caner ÇAKI & Emel MAZICI. (2018) ADOLF HİTLER’İN KORKU ÇEKİCİLİĞİ BAĞLAMINDA KAMU SPOTU REKLAMLARINDA KULLANIMITHE USE OF ADOLF HITLER IN PUBLIC SERVICE ADVERTISING IN THE CONTEXT OF FEAR APPEAL. Erciyes İletişim Dergisi 5:3, pages 290-306.
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Narasimha Paravastu, Claire A. Simmers & Murugan Anandarajan. (2018) Non-Compliant Mobile Device Usage and Information Systems Security: A Bystander Theory Perspective. International Journal of Information Systems and Social Change 9:1, pages 1-25.
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Christo Boshoff & Lucea Toerien. (2017) Subconscious responses to fear-appeal health warnings: An exploratory study of cigarette packaging. South African Journal of Economic and Management Sciences 20:1.
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Viktorija Grigaliunaite & Lina Pileliene. (2016) Emotional or Rational? The Determination of the Influence of Advertising Appeal on Advertising Effectiveness. Scientific Annals of Economics and Business 63:3, pages 391-414.
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Beatriz Casais & João F. Proença. 2015. Advances in Advertising Research (Vol. V). Advances in Advertising Research (Vol. V) 15 27 .
Narasimha Paravastu & Murugan Anandarajan. 2014. Encyclopedia of Information Science and Technology, Third Edition. Encyclopedia of Information Science and Technology, Third Edition 4310 4316 .
M Sims, T Langley, S Lewis, S Richardson, L Szatkowski, A McNeill & A B Gilmore. (2014) Effectiveness of tobacco control television advertisements with different types of emotional content on tobacco use in England, 2004–2010. Tobacco Control, pages tobaccocontrol-2013-051454.
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Songpol Kulviwat, Gordon C. Bruner II & James P. Neelankavil. (2014) Self-efficacy as an antecedent of cognition and affect in technology acceptance. Journal of Consumer Marketing 31:3, pages 190-199.
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Graham Ferguson & Ian Phau. (2013) Adolescent and young adult response to fear appeals in anti‐smoking messages. Young Consumers 14:2, pages 155-166.
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