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Journal of Marketing Management Volume 29, 2013 - Issue 5-6: Academy of Marketing Conference 2012 - Marketing: Catching the Technology Wave
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Original Articles

Storying marketing research: The twisted tale of a consumer profiled

Lee Quinn University of Liverpool Management School, UKCorrespondence[email protected]
&
Anthony Patterson University of Liverpool Management School, UK
Pages 720-733 | Published online: 04 Mar 2013

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Read on this site (2)

Richard L. Gruner & Damien Power. (2017) What’s in a crowd? Exploring crowdsourced versus traditional customer participation in the innovation process. Journal of Marketing Management 33:13-14, pages 1060-1092.
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Teresa Heath & Matthew Heath. (2016) Once upon a time there was a consumer…: stories of magic and the magic of stories. Journal of Marketing Management 32:9-10, pages 811-826.
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Articles from other publishers (3)

Barry Ardley, Jialin Hardwick, Lauriane Delarue & Nick Taylor. 2019. Brand Culture and Identity. Brand Culture and Identity 643 660 .
Catherine Glover. (2018) Rapha and its embedded storytelling. Journal of Fashion Marketing and Management: An International Journal 22:1, pages 17-34.
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Rachel Ashman & Anthony Patterson. (2015) Seeing the big picture in services marketing research: infographics, SEM and data visualisation. Journal of Services Marketing 29:6/7, pages 613-621.
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