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Journal of Marketing Management Volume 29, 2013 - Issue 11-12
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Articles

Interactive effects of marketing strategy formulation and implementation upon firm performance

B. RamaseshanCurtin University, Perth, AustraliaCorrespondence[email protected]
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Asmai IshakUniversitas Islam Indonesia, IndonesiaView further author information
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Russel P. J. KingshottCurtin University, Perth, AustraliaView further author information
Pages 1224-1250 | Published online: 14 Jun 2013

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Read on this site (2)

Josephine Ie Lyn Chan & Rajendran Muthuveloo. (2021) Antecedents and influence of strategic agility on organizational performance of private higher education institutions in Malaysia. Studies in Higher Education 46:8, pages 1726-1739.
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Mehmet Ali Köseoglu, Senem Yazici & Fevzi Okumus. (2018) Barriers to the Implementation of Strategic Decisions: Evidence from Hotels in a Developing Country. Journal of Hospitality Marketing & Management 27:5, pages 514-543.
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Articles from other publishers (7)

Tze Yin Khaw & Ai Ping Teoh. (2023) The influence of big data analytics technological capabilities and strategic agility on performance of private higher education institutions. Journal of Applied Research in Higher Education 15:5, pages 1587-1599.
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Carlos de las Heras-Rosas & Juan Herrera. (2021) Innovation and Competitive Intelligence in Business. A Bibliometric Analysis. International Journal of Financial Studies 9:2, pages 31.
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Geoff A. Goldman & Jonathan Kruger. (2021) Viewing ‘open strategy’ as a viable approach to the management of strategy. Journal of Economic and Financial Sciences 14:1.
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António Pimenta da Gama & Joaquim A. Casaca. (2020) Um “Mapa Estratégico” para o Marketing. Innovar 30:77, pages 77-92.
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Muhammad Anees-ur-Rehman, Ho Yin Wong & Mokter Hossain. (2016) The progression of brand orientation literature in twenty years: A systematic literature review. Journal of Brand Management 23:6, pages 612-630.
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汀汀 王. (2015) The Marketing and Business Performance of Chinese Commercial Banks—Evidence from Listed Banks. Modern Marketing 05:02, pages 17-24.
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Muhammad Anees-ur-Rehman, Ho Yin Wong & Mokter Hossain. (2016) The Progression of Brand Orientation Literature in Twenty Years: A Systematic Literature Review. SSRN Electronic Journal.
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