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Articles

Web-based social movements contesting marketing strategy: The mobilisation of multiple actors and rhetorical strategies

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Benjamin Rosenthal, Flavia Cardoso & Jose Henrique Bortoluci. (2022) Playing on a moving pitch: foregrounding the impact of sociocultural contexts on social movements and brands. Journal of Marketing Management 38:9-10, pages 1014-1041.
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Articles from other publishers (4)

Marie-Georges Fayn, Véronique des Garets & Arnaud Rivière. (2019) Mieux comprendre l’ empowerment du consommateur . Revue Française de Gestion 45:278, pages 121-145.
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Daud Isa & Itai Himelboim. (2018) A Social Networks Approach to Online Social Movement: Social Mediators and Mediated Content in #FreeAJStaff Twitter Network. Social Media + Society 4:1, pages 205630511876080.
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Sarah Quinton & Lyndon Simkin. (2017) The Digital Journey: Reflected Learnings and Emerging Challenges. International Journal of Management Reviews 19:4, pages 455-472.
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Mario Campana, Andreas Chatzidakis & Mikko Laamanen. (2017) Introduction to the Special Issue. Journal of Macromarketing 37:2, pages 125-130.
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