Journal of Marketing Management, Volume 30, Issue 3-4 (2014)

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Journal of Marketing Management, Volume 30, Issue 3-4 (2014)

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Articles

Article
Linking employee and customer misbehaviour: The moderating role of past misdemeanours
Kate L. Daunt & Lloyd C. Harris
Pages: 221-244
Published online: 05 Aug 2013
AbstractforLinking employee and customer misbehaviour: The moderating role of past misdemeanours | Full Text | References | PDF (256.1 KB)
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Article
Are innovative consumers emotional and prestigiously sensitive to price?
Lukman Aroean & Nina Michaelidou
Pages: 245-267
Published online: 01 Aug 2013
AbstractforAre innovative consumers emotional and prestigiously sensitive to price? | Full Text | References | PDF (278.2 KB)
  • 822 Views
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Article
The effects of the external environment on marketing decision-maker uncertainty
Nicholas J. Ashill & David Jobber
Pages: 268-294
Published online: 30 Jul 2013
AbstractforThe effects of the external environment on marketing decision-maker uncertainty | Full Text | References | PDF (267.7 KB)
  • 4138 Views
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Article
Referral types and peer activation: Who to ask?
Priscilla Cheung, Luke Greenacre & Lynne Freeman
Pages: 295-311
Published online: 11 Jul 2013
AbstractforReferral types and peer activation: Who to ask? | Full Text | References | PDF (189 KB)
  • 284 Views
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Article
Pirating Pirates of the Caribbean: The curse of cyberspace
Ian Phau, Min Teah & Michael Lwin
Pages: 312-333
Published online: 10 Jul 2013
AbstractforPirating Pirates of the Caribbean: The curse of cyberspace | Full Text | References | PDF (221.9 KB)
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Article
Moving beyond fan typologies: The impact of social integration on team loyalty in football
Ian Fillis & Craig Mackay
Pages: 334-363
Published online: 05 Jul 2013
AbstractforMoving beyond fan typologies: The impact of social integration on team loyalty in football | Full Text | References | PDF (298.1 KB)
  • 4970 Views
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Article
Comparing retailer purchase patterns and brand metrics for in-store and online grocery purchasing
John Dawes & Magda Nenycz-Thiel
Pages: 364-382
Published online: 04 Jul 2013
AbstractforComparing retailer purchase patterns and brand metrics for in-store and online grocery purchasing | Full Text | References | PDF (194.8 KB)
  • 4491 Views
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Article
Web-based social movements contesting marketing strategy: The mobilisation of multiple actors and rhetorical strategies
Mark Palmer, Geoff Simmons & Katy Mason
Pages: 383-408
Published online: 01 Aug 2013
AbstractforWeb-based social movements contesting marketing strategy: The mobilisation of multiple actors and rhetorical strategies | Full Text | References | PDF (221.9 KB)
  • 1771 Views
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Article
Trustworthiness and trust: influences and implications
Harjit Sekhon, Christine Ennew, Husni Kharouf & James Devlin
Pages: 409-430
Published online: 05 Mar 2014
AbstractforTrustworthiness and trust: influences and implications | Full Text | References | PDF (256.4 KB)
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Book Reviews

Book Review
Branded lives: The production and consumption of meaning at work
Matthew Kearney
Pages: 431-432
Published online: 05 Mar 2014
CitationforBranded lives: The production and consumption of meaning at work | Full Text | PDF (99.4 KB)
  • 202 Views
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Book Review
The economy of brands
Matthew Kearney
Pages: 432-433
Published online: 05 Mar 2014
CitationforThe economy of brands | Full Text | PDF (48.8 KB)
  • 185 Views
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Book Review
Private label: Turning the retail brand threat into your biggest opportunity
Matthew Kearney
Pages: 433-434
Published online: 05 Mar 2014
CitationforPrivate label: Turning the retail brand threat into your biggest opportunity | Full Text | PDF (47 KB)
  • 261 Views
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