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Journal of Marketing Management Volume 29, 2013 - Issue 13-14: Virtual Worlds
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Special Issue Articles

Exploring real-brand meanings and goods in virtual-world social interaction: Enhanced rewards, rarity, and realism

Sara Steffes HansenUniversity of WisconsinOshkosh, Wisconsin, USACorrespondence[email protected]
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Pages 1443-1461 | Published online: 07 Nov 2013

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Read on this site (2)

Finola Kerrigan & Andrew Hart. (2016) Theorising digital personhood: a dramaturgical approach. Journal of Marketing Management 32:17-18, pages 1701-1721.
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Jan Breitsohl, Werner H. Kunz & David Dowell. (2015) Does the host match the content? A taxonomical update on online consumption communities. Journal of Marketing Management 31:9-10, pages 1040-1064.
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Articles from other publishers (5)

Sakshi Yadav, Shivendra Kumar Pandey & Dheeraj Sharma. (2024) Marketing beyond reality: a systematic literature review on metaverse. Management Research Review.
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Sara Steffes Hansen. 2016. Social Media and Networking. Social Media and Networking 446 465 .
Sara Steffes Hansen. 2015. Enhancing Qualitative and Mixed Methods Research with Technology. Enhancing Qualitative and Mixed Methods Research with Technology 288 307 .
Christian Reimann, Elena Vitkauskaite, Thiemo Kastel & Michael Reiner. 2015. Systems, Software and Services Process Improvement. Systems, Software and Services Process Improvement 276 283 .
Jayasankar Ramanathan & Keyoor Purani. (2014) Brand extension evaluation: real world and virtual world. Journal of Product & Brand Management 23:7, pages 504-515.
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