Journal of Marketing Management, Volume 29, Issue 13-14 (2013)

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Journal of Marketing Management, Volume 29, Issue 13-14 (2013)

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Virtual Worlds

Special Issue Editorial

Editorial
Marketing beyond the frontier? Researching the new marketing landscape of virtual worlds
Mike Saren, Tracy Harwood, Janet Ward & Alladi Venkatesh
Pages: 1435-1442
Published online: 07 Nov 2013
First Page PreviewforMarketing beyond the frontier? Researching the new marketing landscape of virtual worlds | Full Text | References | PDF (122.5 KB)
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Special Issue Articles

Article
Exploring real-brand meanings and goods in virtual-world social interaction: Enhanced rewards, rarity, and realism
Sara Steffes Hansen
Pages: 1443-1461
Published online: 07 Nov 2013
AbstractforExploring real-brand meanings and goods in virtual-world social interaction: Enhanced rewards, rarity, and realism | Full Text | References | PDF (197.9 KB) | Supplemental
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Article
Modelling the determinants of a simulated experience in a virtual retail store and users’ product purchasing intentions
Savvas Papagiannidis, Eleonora Pantano, Eric W.K. See-To & Michael Bourlakis
Pages: 1462-1492
Published online: 05 Sep 2013
AbstractforModelling the determinants of a simulated experience in a virtual retail store and users’ product purchasing intentions | Full Text | References | PDF (568 KB)
  • 2626 Views
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Article
Metaverse-retail service quality: A future framework for retail service quality in the 3D internet
Eman Gadalla, Kathy Keeling & Ibrahim Abosag
Pages: 1493-1517
Published online: 07 Nov 2013
AbstractforMetaverse-retail service quality: A future framework for retail service quality in the 3D internet | Full Text | References | PDF (271.8 KB)
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Article
At world’s end: Exploring consumer-marketer tensions in the closure of adverworlds
Daiane Scaraboto, Leah Carter-Schneider & Richard Kedzior
Pages: 1518-1541
Published online: 07 Nov 2013
AbstractforAt world’s end: Exploring consumer-marketer tensions in the closure of adverworlds | Full Text | References | PDF (192.5 KB)
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Article
Electronic sports: A new marketing landscape of the experience economy
Yuri Seo
Pages: 1542-1560
Published online: 21 Aug 2013
AbstractforElectronic sports: A new marketing landscape of the experience economy | Full Text | References | PDF (278.7 KB)
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Article
Redistributed consumer desire in digital virtual worlds of consumption
Janice Denegri-Knott & Mike Molesworth
Pages: 1561-1579
Published online: 06 Sep 2013
AbstractforRedistributed consumer desire in digital virtual worlds of consumption | Full Text | References | PDF (207.5 KB)
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Special Issue Commentary

Article Commentary
Virtuality as place and process
Nikhilesh Dholakia & Ian Reyes
Pages: 1580-1591
Published online: 07 Nov 2013
AbstractforVirtuality as place and process | Full Text | References | PDF (119.6 KB)
  • 839 Views
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Articles

Article
Charting the organisational knowledge-creation process: An innovation-process perspective
Hammad Akbar & Nikolaos Tzokas
Pages: 1592-1608
Published online: 04 Jul 2013
AbstractforCharting the organisational knowledge-creation process: An innovation-process perspective | Full Text | References | PDF (255.7 KB)
  • 625 Views
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Article
Shopping behaviour and satisfaction outcomes
Eric P. Jack & Thomas L. Powers
Pages: 1609-1630
Published online: 03 Jul 2013
AbstractforShopping behaviour and satisfaction outcomes | Full Text | References | PDF (290 KB)
  • 1441 Views
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Article
A modest proposal: A response to the marketing challenges presented by the crisis confronting humanity in respect to the requirement to feed nine billion by 2050
John Desmond
Pages: 1631-1643
Published online: 11 Jul 2013
AbstractforA modest proposal: A response to the marketing challenges presented by the crisis confronting humanity in respect to the requirement to feed nine billion by 2050 | Full Text | References | PDF (134.2 KB)
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Book Reviews

Book Review
How brands grow: What marketers don’t know
Peter Reeves
Pages: 1644-1647
Published online: 07 Nov 2013
First Page PreviewforHow brands grow: What marketers don’t know | Full Text | References | PDF (108.3 KB)
  • 612 Views
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Book Review
Branded male: Marketing to men
Matthew Kearney
Pages: 1647-1648
Published online: 07 Nov 2013
CitationforBranded male: Marketing to men | Full Text | PDF (63.8 KB)
  • 255 Views
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Book Review
Adland: A global history of advertising
Terry O’Sullivan
Pages: 1648-1650
Published online: 07 Nov 2013
First Page PreviewforAdland: A global history of advertising | Full Text | PDF (92.6 KB)
  • 519 Views
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Book Review
Boomer marketing: Selling to a recession resistant market
Margaret K. Hogg
Pages: 1650-1652
Published online: 07 Nov 2013
First Page PreviewforBoomer marketing: Selling to a recession resistant market | Full Text | PDF (86.3 KB)
  • 102 Views
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