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Journal of Marketing Management Volume 30, 2014 - Issue 11-12: JMM 30th Anniversary Special Issue: Pushing the Boundaries, Sketching the Future
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Articles

CCT applied research and the limits of consumers’ heroicisation

Bernard CovaMarketing Department, Kedge Business School, Marseille, FranceCorrespondence[email protected]
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Véronique CovaCERGAM EA 4225 Aix-Marseille Graduate School of Management – IAE, Aix-Marseille University, FranceView further author information
Pages 1086-1100 | Published online: 30 Jun 2014

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George Rossolatos. (2015) Taking the “multimodal turn” in interpreting consumption experiences. Consumption Markets & Culture 18:5, pages 427-446.
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Articles from other publishers (6)

Muhammad Waqas, Zalfa Laili Hamzah & Noor Akma Mohd Salleh. (2021) Customer experience with the branded content: a social media perspective. Online Information Review 45:5, pages 964-982.
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BRUNO MELO MOURA & ANDRÉ LUIZ MARANHÃO DE SOUZA-LEÃO. (2020) Cultural identity in the consumption of the National Football League by Brazilian fans. Cadernos EBAPE.BR 18:3, pages 595-608.
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BRUNO MELO MOURA & ANDRÉ LUIZ MARANHÃO DE SOUZA-LEÃO. (2020) Identidade cultural no consumo de fãs brasileiros da National Football League. Cadernos EBAPE.BR 18:3, pages 595-608.
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Bruno Melo Moura & André Luiz Maranhão de Souza-Leão. (2020) Consumption attachments of Brazilian fans of the National Football League. Innovation & Management Review 17:3, pages 251-266.
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Bernard Cova. 2017. La vie sociale des marques. La vie sociale des marques 83 104 .
Gregorio Fuschillo. 2016. Consumer Culture Theory. Consumer Culture Theory 169 192 .

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