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Articles

How to become an employer of choice: transforming employer brand associations into employer first-choice brands

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (3)

Ming-Yu Lin, Chun-Fang Chiang & Kuo-Ping Wu. (2018) How Hospitality and Tourism Students Choose Careers: Influences of Employer Branding and Applicants’ Customer Orientation. Journal of Hospitality & Tourism Education 30:4, pages 229-240.
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Abdullah A. Aldousari, Alan Robertson, Mohd Shukri Ab Yajid & Zafar U. Ahmed. (2017) Impact of employer branding on organization’s performance. Journal of Transnational Management 22:3, pages 153-170.
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Victoria Bellou, Ioannis Chaniotakis, Ioannis Kehagias & Irini Rigopoulou. (2015) Employer Brand of Choice: an employee perspective. Journal of Business Economics and Management 16:6, pages 1201-1215.
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Articles from other publishers (39)

Sofia Panagiotidou, Dimitrios Mihail & Anastasia A. Katou. (2024) Unveiling the power of word-of-mouth in pre-recruitment employer branding strategy during COVID-19. Employee Relations: The International Journal.
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Giacomo Buzzao & Francesco Rizzi. (2023) Who is CSR for in employer branding? Insights on employer branding strategies across industries, educational backgrounds and career styles . Corporate Social Responsibility and Environmental Management 31:2, pages 1123-1141.
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Shubhangi Bharadwaj. (2023) How the interplay of social media usage and online reviews generate intention to apply for a job vacancy: an employer branding-based agenda. Management Research Review 47:3, pages 441-463.
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Antonia Z. Hein, Wim J.L. Elving, Sierdjan Koster & Arjen Edzes. (2024) Is your employer branding strategy effective? The role of employee predisposition in achieving employer attractiveness. Corporate Communications: An International Journal 29:7, pages 1-20.
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Cam-Tu Tran, Isabelle Collin-Lachaud & Hiep Hung Pham. (2023) What do we know and what should we research about employer brand? A bibliometric analysis. Personnel Review.
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Ana Tkalac Verčič & Anja Špoljarić. (2023) Effects of an external crisis: How internal communication influences employer brands. Journal of Contingencies and Crisis Management 31:4, pages 599-609.
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Faiz Ahamad, Gordhan K. Saini & I. M. Jawahar. (2022) Interactive influence of work–life balance benefits, employee recommendation, and job attributes on employer attractiveness and job pursuit intentions: two experiments. Asian Business & Management 22:4, pages 1215-1242.
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Amina Benraïss, Ridouane Messaoudi & Zineb Sanade. (2023) La marque employeur de l’entreprise et son impact sur l’intention de candidater : l’effet modérateur de la familiarité – cas des étudiants des grandes écoles de commerce au Maroc. Question(s) de management n° 45:4, pages 37-52.
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Anja Špoljarić & Đurđana Ozretić Došen. (2023) Employer brand and international employer brand: literature review. Corporate Communications: An International Journal 28:4, pages 671-682.
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Vanja Štokić & Jovana Gardašević-Živanov. (2023) Strategies relevant for positioning the organization as the employer of a choice: A case study of PWC. Pravo - teorija i praksa 40:2, pages 112-123.
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Lan Wang, Jian Han, Bala Ramasamy & Siqing Peng. (2022) Incongruous employer brand signals and organizational attractiveness: Evidence from multinational companies in China. Human Resource Management 61:5, pages 563-584.
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Emre YAŞAR. (2022) The effect of employer brand on workplace selection in the hospitality industry. Journal of Tourism Theory and Research 8:2, pages 29-36.
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Soman Sajid, Natalia Volkova, Joseph Ato Wilson & Emmanuel Opoku‐Asante. (2022) Using text mining and crowdsourcing platforms to build employer brand in the US banking industry. Global Business and Organizational Excellence 41:4, pages 6-27.
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Anuj Saini, Gordhan K. Saini & Shaurya Kumar. (2021) Role of Corporate Social Marketing Campaigns in Employer Branding: A Study of Campus Engagement Initiatives. Social Marketing Quarterly 27:4, pages 324-346.
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Vibhash Kumar, Sonal Jain & Ajay Kumar Singh. (2021) A nomological network study of employer branding with CSR, motivation and intention to stay. Asia-Pacific Journal of Business Administration 13:4, pages 553-573.
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Büşra MÜCELDİLİ, Berivan TATAR & Prof. Dr. Oya ERDİL. (2021) Retaining the Best Talents: The Impact of Employer Branding and Psychological Capital. Journal of Yaşar University 16:63, pages 1414-1429.
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Md Sajjad Hosain, Ping Liu & Mohitul Ameen Ahmed Mustafi. (2021) Social networking information and pre-employment background check: mediating effects of perceived benefit and organizational branding. International Journal of Manpower 42:7, pages 1279-1303.
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Sharon O'Brien & Thomas O'Toole. (2021) The effectiveness of role autonomy in influencing job pursuit intentions of customer‐oriented frontline job seekers. Psychology & Marketing 38:3, pages 504-523.
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George Denny-Smith, Riza Yosia Sunindijo, Martin Loosemore, Megan Williams & Leanne Piggott. (2021) How Construction Employment Can Create Social Value and Assist Recovery from COVID-19. Sustainability 13:2, pages 988.
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Chloé Guillot-Soulez, Sylvie St-Onge, Sébastien Soulez & Wassila Merkouche. (2021) Le modèle coopératif, un atout à valoriser dans l’identité de marque employeur des coopératives financières ?The Cooperative Model, an Asset to Enhance the Employer Brand Identity of Cooperative Banks?¿El modelo cooperativo, un activo para mejorar en la identidad de marca del empleador de las cooperativas financieras?. Management international 25:4, pages 69.
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Branislav Sančanin. (2021) The impact of branding on the efficiency of the process of attracting and retaining talented employees. Trendovi u poslovanju 9:2, pages 107-115.
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Jasmina Ognjanović. (2021) Preferred attributes of employer brand attractiveness among potential employees in the hotel industry. The European Journal of Applied Economics 18:2, pages 146-160.
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Daniel Binder & James William Miller. 2021. Handbook of Research on Human Capital and People Management in the Tourism Industry. Handbook of Research on Human Capital and People Management in the Tourism Industry 152 174 .
Tanja Petry, Corinna Treisch & Bernadette Bullinger. (2020) The logic of attraction: exploring the institutional complexity of job preferences. Employee Relations: The International Journal 42:6, pages 1465-1485.
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Maria Rybaczewska, Leigh Sparks & Łukasz Sułkowski. (2020) Consumers’ purchase decisions and employer image. Journal of Retailing and Consumer Services 55, pages 102123.
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Md Sajjad Hosain, Md Altab Hossin, Yin Xiaohua, Md Aktaruzzaman & Mohitul Ameen Ahmed Mustafi. (2020) Social Networking Information and Pre-Employment Background Checks: The Mediating Role of Sustainable Organizational Reputation. Sustainability 12:8, pages 3090.
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Jasmina Ognjanović. (2020) Research on impact of employer brand dimensions on competitiveness in hotel industry. Skola biznisa:2, pages 35-61.
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Indre Sciukauske. 2020. Eurasian Business Perspectives. Eurasian Business Perspectives 3 14 .
Andranik Tumasjan, Florian Kunze, Heike Bruch & Isabell M. Welpe. (2019) Linking employer branding orientation and firm performance: Testing a dual mediation route of recruitment efficiency and positive affective climate. Human Resource Management 59:1, pages 83-99.
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Gordhan K. Saini & I.M. Jawahar. (2019) The influence of employer rankings, employment experience, and employee characteristics on employer branding as an employer of choice. Career Development International 24:7, pages 636-657.
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Joanna Santiago. (2019) The relationship between brand attractiveness and the intent to apply for a job. European Journal of Management and Business Economics 28:2, pages 142-157.
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Mark Yockey. (2019) The effects of work experience on interpretations of recruitment advertisements and organizational attraction. American Journal of Business 34:2, pages 58-74.
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Faiz Ahamad. (2019) Does Social Media Help in Attracting Talents?. Does Social Media Help in Attracting Talents?.
Andrea Mueller, Alexander Feldberger, Christina Miclau, Philipp Koch, Lena Walter, Sarah Feige, Nicolas Schmidt, Moritz Neth & Oliver Korn. 2019. HCI in Business, Government and Organizations. Information Systems and Analytics. HCI in Business, Government and Organizations. Information Systems and Analytics 393 407 .
Mehmet Tahir Dursun & Engin Deniz Eriş. (2018) KONAKLAMA İŞLETMELERİNDE KUŞAKLAR BAĞLAMINDA İŞVEREN MARKA ALGISI İLE ÇALIŞMA YAŞAM KALİTESİ İLİŞKİSİ. Nevşehir Hacı Bektaş Veli Üniversitesi SBE Dergisi 8:1, pages 160-179.
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Kalina Grzesiuk & Monika Wawer. (2018) EMPLOYER BRANDING THROUGH SOCIAL MEDIA: THE CASE OF LARGEST POLISH COMPANIES. EMPLOYER BRANDING THROUGH SOCIAL MEDIA: THE CASE OF LARGEST POLISH COMPANIES.
Christian P. Theurer, Andranik Tumasjan, Isabell M. Welpe & Filip Lievens. (2016) Employer Branding: A Brand Equity‐based Literature Review and Research Agenda. International Journal of Management Reviews 20:1, pages 155-179.
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Dmitry Kucherov & Violetta Samokish. (2016) Employer brand equity measurement. Strategic HR Review 15:1, pages 29-33.
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Victoria Bellou, Irini Rigopoulou & John Kehagias. (2015) Employer of choice: does gender matter?. Gender in Management: An International Journal 30:8, pages 613-634.
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