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An exploratory study of existential guilt appeals in charitable advertisements

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Junbum Kwon, Hanyi Lin, Lichen Deng, Tanya Dellicompagni & Moon Young Kang. (2022) Computerized emotional content analysis: empirical findings based on charity social media advertisements. International Journal of Advertising 41:7, pages 1314-1337.
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Paolo Antonetti, Paul Baines & Lorna Walker. (2015) From elicitation to consumption: assessing the longitudinal effectiveness of negative emotional appeals in social marketing. Journal of Marketing Management 31:9-10, pages 940-969.
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Dilnaz SAYBAĞ & Betül ÖZKAYA. (2023) Kamu Spotlarında Negatif Duygu Çekiciliklerinin Kullanımı: Türkiye ve Çin Üzerine Karşılaştırmalı Bir AnalizNegative Emotional Appeals in Public Service Announcements: A Comparative Study of Turkey and China. Middle Black Sea Journal of Communication Studies 8:2, pages 219-245.
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Karina Adomaviciute & Sigitas Urbonavicius. (2023) Does the intention to purchase cause‐related products compared to charity donations indicate higher morality?. Journal of Philanthropy and Marketing 28:4.
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Jing Wang, Emmanuel Nketiah, Xiang Cai, Bright Obuobi, Gibbson Adu-Gyamfi & Mavis Adjei. (2023) What establishes citizens' household intention and behavior regarding municipal solid waste separation? A case study in Jiangsu province. Journal of Cleaner Production 423, pages 138642.
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Moslem Arian, Mohammad Saeed Khanjani, Abbas Ebadi, Seyyed Jalal Younesi, Manoochehr Azkhosh, Samaneh Hosseinzadeh & Alireza Nikoofar. (2023) Existential Guilt in Cancer Patients: A Concept Analysis. International Journal of Cancer Management 16:1.
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Ou Li & Han Qiu. (2023) Virtual Reality in Supporting Charitable Giving: The Role of Vicarious Experience, Existential Guilt, and Need for Stimulation. Virtual Reality in Supporting Charitable Giving: The Role of Vicarious Experience, Existential Guilt, and Need for Stimulation.
Thi Phuong Linh Nguyen, Nhat Minh Tran, Thi Thanh Hoa Phan, Trong Nghia Vu, Manh Linh Tran & Thi Dao Nguyen. (2022) Intention and behavior towards bringing your own shopping bags when shopping instead of using plastic bags in Vietnam: an investigation using the theory of interpersonal behavior. Management of Environmental Quality: An International Journal 33:6, pages 1439-1456.
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Fabienne Bünzli, Martin J. Eppler, Katarina Stanoevska-Slabeva & Alena Hofer. (2022) Expressing Demands or Offers: How to Promote Volunteering Using Visual and Verbal Appeals. International Journal of Business Communication, pages 232948842211047.
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Ronald Conlin & Steven Bauer. (2021) Examining the impact of differing guilt advertising appeals among the Generation Z cohort. International Review on Public and Nonprofit Marketing 19:2, pages 289-308.
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Nizar Souiden, Walid Chaouali, Joaquín Aldás‐Manzano & Dima Rachid Jamali. (2022) Blame and culpability in explaining changes in perceptions of corporate social responsibility and credibility. Business Ethics, the Environment & Responsibility 31:2, pages 363-385.
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Jinghua Gao & Pengfei Zhang. (2021) Philanthropic Motives of China’s Celebrities in Media Representation: From an Impression Management Perspective. Frontiers in Psychology 12.
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Renata Klafke, Claudia T. Picinin & Diego G. Chevarria. (2021) Considerations Regarding Donation and Value Co-Creation in Times of COVID-19 Pandemic. Global Journal of Flexible Systems Management 22:4, pages 357-376.
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Paul Blaise Issock Issock, Mercy Mpinganjira & Mornay Roberts-Lombard. (2021) Trying to recycle domestic waste and feelings of guilt: a moderated mediation model applied to South African households. Sustainable Production and Consumption 27, pages 1286-1296.
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Frida Bahja & Murat Hancer. (2021) Eco-guilt in tourism: Do tourists intend to behave environmentally friendly and still revisit?. Journal of Destination Marketing & Management 20, pages 100602.
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Hoang Sinh NguyenDaniel Laufer & Krisjanous Jayne. (2021) The Effectiveness of Guilt and Shame Appeals on Health Communications: The Moderating Role of Self-construal and Personal Cultural Orientation. Australasian Marketing Journal 28:4, pages 310-324.
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Leonilde Conceição da Silva, Emerson Wagner Mainardes, Arilda Magna Campagnaro Teixeira & Lindemberg Costa Júnior. (2020) Brand orientation of nonprofit organizations and its relationship with the attitude toward charity and donation intention. International Review on Public and Nonprofit Marketing 17:3, pages 353-373.
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Jaywant Singh, Benedetta Crisafulli & La Toya Quamina. (2020) How Intensity of Cause-Related Marketing Guilt Appeals Influences Consumers. Journal of Advertising Research 60:2, pages 148-162.
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Paul Blaise Issock Issock, Mornay Roberts-Lombard & Mercy Mpinganjira. (2020) Understanding household waste separation in South Africa. Management of Environmental Quality: An International Journal 31:3, pages 530-547.
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Yanyan Chen & Dirk C. Moosmayer. (2018) When Guilt is Not Enough: Interdependent Self-Construal as Moderator of the Relationship Between Guilt and Ethical Consumption in a Confucian Context. Journal of Business Ethics 161:3, pages 551-572.
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Sigitas Urbonavicius, Karina Adomaviciute, Ieva Urbutyte & Joseph Cherian. (2019) Donation to charity and purchase of cause-related products: The influence of existential guilt and experience. Journal of Consumer Behaviour 18:2, pages 89-96.
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Jo En Yap, Nives Zubcevic-Basic, Lester W Johnson & Michaela A Lodewyckx. (2019) Mental health message appeals and audience engagement: Evidence from Australia. Health Promotion International 34:1, pages 28-37.
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Rebecca Mardon, Mike Molesworth & Georgiana Grigore. (2018) YouTube Beauty Gurus and the emotional labour of tribal entrepreneurship. Journal of Business Research 92, pages 443-454.
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Sidharth Muralidharan & Kim Sheehan. (2018) The Role of Guilt in Influencing Sustainable Pro-Environmental Behaviors among Shoppers. Journal of Advertising Research 58:3, pages 349-362.
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Kristina Stuhler. 2018. Back to the Future: Using Marketing Basics to Provide Customer Value. Back to the Future: Using Marketing Basics to Provide Customer Value 597 610 .
Min Teah, Michael Lwin & Isaac Cheah. (2014) Moderating role of religious beliefs on attitudes towards charities and motivation to donate. Asia Pacific Journal of Marketing and Logistics 26:5, pages 738-760.
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Yomna ohsen Hussein Abi El Hassan & Abeer A. Mahrous. (2021) A Qualitative Investigation on the Impact of Positive vs Negative Charitable Advertisement Appeals on the Prosocial Behavior and Donation Behavior Using Neuroscientific Techniques. SSRN Electronic Journal.
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