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Journal of Marketing Management Volume 31, 2015 - Issue 11-12
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Articles

Brands and religious labels: a spillover perspective

Philipp A. RauschnabelDepartment of Management Studies, College of Business, The University of Michigan-Dearborn, USACorrespondence[email protected]
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,
Marc HerzChair for International Marketing, University of Vienna, AustriaView further author information
,
Bodo B. SchlegelmilchInstitute for International Marketing Management, WU Vienna, AustriaView further author information
&
Bjoern S. IvensDepartment of Marketing, Faculty for Social Sciences, Economics, and Business Administration, Otto-Friedrich-University of Bamberg, GermanyView further author information
Pages 1285-1309 | Published online: 04 Mar 2015

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Alice Audrezet & Béatrice Parguel. (2023) Unpacking nontarget majority consumers’ responses to modest fashion: how market controversy perpetuates marketplace exclusion. Journal of Marketing Management 39:13-14, pages 1302-1330.
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Mohamed M. Mostafa. (2021) Information Diffusion in Halal Food Social Media: A Social Network Approach. Journal of International Consumer Marketing 33:4, pages 471-491.
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Danae Manika & Diana Gregory-Smith. (2021) Advancing spillover research: behavioural, contextual and temporal approaches. Journal of Marketing Management 37:7-8, pages 595-598.
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Yang Lu, Savvas Papagiannidis & Eleftherios Alamanos. (2021) Adding ‘things’ to the internet: exploring the spillover effect of technology acceptance. Journal of Marketing Management 37:7-8, pages 626-650.
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Paolo Antonetti & Carmen Valor. (2021) A theorisation of discrete emotion spillovers: an empirical test for anger. Journal of Marketing Management 37:7-8, pages 599-625.
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Kelly Pemberton & Jennifer Takhar. (2021) A critical technocultural discourse analysis of Muslim fashion bloggers in France: charting ‘restorative technoscapes’. Journal of Marketing Management 37:5-6, pages 387-416.
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Mohamed M. Mostafa. (2020) Global halal food discourse on social media: a text mining approach. The Journal of International Communication 26:2, pages 211-237.
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Stephen Wilkins, Muhammad Mohsin Butt, Farshid Shams & Andrea Pérez. (2019) Product standardisation in the food service industry: post-purchase attitudes and repurchase intentions of non-Muslims after consuming halal food. Journal of Strategic Marketing 27:3, pages 210-226.
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Samira Rahimi Mavi, Sabine A. Einwiller & Ingrid Wahl. Communicating about halal products to non-Muslim consumers – the role of fit and scepticism. Journal of Marketing Communications 0:0, pages 1-15.
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Articles from other publishers (15)

Petra Riefler & Adamantios Diamantopoulos. 2024. Key Developments in International Marketing. Key Developments in International Marketing 347 368 .
Savino Santovito, Raffaele Campo, Pierfelice Rosato & Long Dai Khuc. (2023) Impact of faith on food marketing and consumer behaviour: a review. British Food Journal 125:13, pages 462-481.
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Amy Bleakley, Erin K. Maloney, Dannagal G. Young, Michael Hennessy, John P. Crowley, Kami J. Silk & Jessica B. Langbaum. (2023) Spillover Effects of COVID-19 News Coverage on Willingness to Participate in Medical Research in a Diverse Sample of US Older Adults. Communication Research.
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Denni Arli, Narain Gupta, Deepak Sardana & Piyush Sharma. (2022) Demystifying the evaluation of brands endorsed by religious leaders in the emerging markets. International Marketing Review 40:1, pages 155-175.
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Reto Felix, Xiaojing Sheng & Ai Nhan Ngo. (2022) How political identity and attitudinal spillover matter for consumption of place: Evidence from winter migrants in the United States. Journal of Consumer Behaviour 21:5, pages 1075-1091.
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Mohamed M. Mostafa. (2022) Three decades of halal food scholarly publications: A PubMed bibliometric network analysis . International Journal of Consumer Studies 46:4, pages 1058-1075.
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Lydia Maidl, Ann-Kathrin Seemann, Eckhard Frick, Harald Gündel & Piret Paal. (2022) Leveraging Spirituality and Religion in European For-profit-organizations: a Systematic Review. Humanistic Management Journal 7:1, pages 23-53.
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Bodo B. SchlegelmilchBodo B. Schlegelmilch. 2022. Global Marketing Strategy. Global Marketing Strategy 253 288 .
Chester K.M. To, Agustin Carrilero Castillo, Klaus Jurgen Ulrich Berenguer & K.P. Chau. (2021) Riding on an entrepreneurial intention cycle? Explaining bidirectional spillover between volition and motivation. Technological Forecasting and Social Change 173, pages 121116.
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Ouidade Sabri, Hai Van Doan, Faten Malek & Hager Bachouche. (2020) When is transparent packaging beneficial?. International Journal of Retail & Distribution Management 48:8, pages 781-801.
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Mohamed M. Mostafa. (2020) A knowledge domain visualization review of thirty years of halal food research: Themes, trends and knowledge structure. Trends in Food Science & Technology 99, pages 660-677.
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Lu Zhang, Wei Wei & Nan Hua. (2019) Impact of data breach locality and error management on attitude and engagement. International Journal of Hospitality Management 78, pages 159-168.
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Reto Felix, Chris Hinsch, Philipp A. Rauschnabel & Bodo B. Schlegelmilch. (2018) Religiousness and environmental concern: A multilevel and multi-country analysis of the role of life satisfaction and indulgence. Journal of Business Research 91, pages 304-312.
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Priscilla D'amico, Nicolò Vitelli, Beniamino Cenci Goga, Daniele Nucera, Francesca Pedonese, Alessandra Guidi & Andrea Armani. (2017) Meat from cattle slaughtered without stunning sold in the conventional market without appropriate labelling: A case study in Italy. Meat Science 134, pages 1-6.
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Bodo B. SchlegelmilchBodo B. Schlegelmilch. 2016. Global Marketing Strategy. Global Marketing Strategy 153 176 .

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