Journal of Marketing Management, Volume 31, Issue 11-12 (2015)

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Journal of Marketing Management, Volume 31, Issue 11-12 (2015)

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Articles

Article
Fairness quality: a conceptual model and multiple-item scale for assessing firms’ fairness – an exploratory study
Bang Nguyen, Lyndon Simkin, Phil Klaus & Junsong Chen
Pages: 1181-1206
Published online: 07 Jan 2015
AbstractforFairness quality: a conceptual model and multiple-item scale for assessing firms’ fairness – an exploratory study | Full Text | References | PDF (239.8 KB)
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Article
Multi-stakeholder brand narratives: an analysis of the construction of artistic brands
Chloe Preece & Finola Kerrigan
Pages: 1207-1230
Published online: 07 Jan 2015
AbstractforMulti-stakeholder brand narratives: an analysis of the construction of artistic brands | Full Text | References | PDF (304.8 KB)
  • 2398 Views
  • 35 CrossRef citations
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Article
Do retail alliances enhance customer experience? Examining the relationship between alliance value and customer satisfaction with the alliance
Nacef Mouri, Vishal Bindroo & Jaishankar Ganesh
Pages: 1231-1254
Published online: 04 Mar 2015
AbstractforDo retail alliances enhance customer experience? Examining the relationship between alliance value and customer satisfaction with the alliance | Full Text | References | PDF (330 KB)
  • 1021 Views
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Article
Interact with me on my terms: a four segment Facebook engagement framework for marketers
Monica Alexandra Hodis, Rajendran Sriramachandramurthy & Hemant C. Sashittal
Pages: 1255-1284
Published online: 24 Feb 2015
AbstractforInteract with me on my terms: a four segment Facebook engagement framework for marketers | Full Text | References | PDF (320.6 KB)
  • 4304 Views
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Article
Brands and religious labels: a spillover perspective
Philipp A. Rauschnabel, Marc Herz, Bodo B. Schlegelmilch & Bjoern S. Ivens
Pages: 1285-1309
Published online: 04 Mar 2015
AbstractforBrands and religious labels: a spillover perspective | Full Text | References | PDF (344.6 KB)
  • 1057 Views
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Article
Examining temporary disposition and acquisition in peer-to-peer renting
Heather E. Philip, Lucie K. Ozanne & Paul W. Ballantine
Pages: 1310-1332
Published online: 26 Feb 2015
AbstractforExamining temporary disposition and acquisition in peer-to-peer renting | Full Text | References | PDF (222.8 KB)
  • 1976 Views
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Article
Competition and its influence on consumer decision making in social marketing
Lisa Schuster
Pages: 1333-1352
Published online: 03 Mar 2015
AbstractforCompetition and its influence on consumer decision making in social marketing | Full Text | References | PDF (230.4 KB)
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Article
Political branding: sense of identity or identity crisis? An investigation of the transfer potential of the brand identity prism to the UK Conservative Party
Christopher Pich & Dianne Dean
Pages: 1353-1378
Published online: 05 Mar 2015
AbstractforPolitical branding: sense of identity or identity crisis? An investigation of the transfer potential of the brand identity prism to the UK Conservative Party | Full Text | References | PDF (355.3 KB)
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