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Journal of Marketing Management Volume 31, 2015 - Issue 11-12
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Articles

Political branding: sense of identity or identity crisis? An investigation of the transfer potential of the brand identity prism to the UK Conservative Party

Christopher PichMarketing Division, Nottingham Trent University, UKCorrespondence[email protected]
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Dianne DeanBusiness School, University of Hull, UKView further author information
Pages 1353-1378 | Published online: 05 Mar 2015

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Maria Naureen Shahid, Waseem Hassan & Lubaba Sadaf. (2024) Exploring the Political Co-Brand Image & Positioning from External Stakeholder’s Perspective in Pakistan. Journal of Political Marketing 23:2, pages 93-122.
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Louise Spry, Carley Foster, Christopher Pich & Sheine Peart. (2020) Managing higher education brands with an emerging brand architecture: the role of shared values and competing brand identities. Journal of Strategic Marketing 28:4, pages 336-349.
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Guja Armannsdottir, Stuart Carnell & Christopher Pich. (2020) Exploring Personal Political Brands of Iceland’s Parliamentarians. Journal of Political Marketing 19:1-2, pages 74-106.
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Ihwan Susila, Dianne Dean, Raja Nerina Raja Yusof, Anton Agus Setyawan & Farid Wajdi. (2020) Symbolic Political Communication, and Trust: A Young Voters’ Perspective of the Indonesian Presidential Election. Journal of Political Marketing 19:1-2, pages 153-175.
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Varsha Jain & Ganesh B. E.. (2020) Understanding the Magic of Credibility for Political Leaders: A Case of India and Narendra Modi. Journal of Political Marketing 19:1-2, pages 15-33.
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Jaigris Hodson & Brigitte Petersen. (2019) Diversity in Canadian election-related Twitter discourses: Influential voices and the media logic of #elxn42 and #cdnpoli hashtags. Journal of Information Technology & Politics 16:3, pages 307-323.
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Alexander Ewan MacDonald, Roger Sherlock & John Hogan. (2019) Using Cognitive Mapping to Longitudinally Examine Political Brand Associations. Journal of Political Marketing 18:3, pages 267-302.
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Articles from other publishers (13)

Parul Yadav, Bhawna Agarwal & Jones Mathew. (2024) Indian voters’ attitude and behavior toward a political brand for producing green products: a mediation model. Future Business Journal 10:1.
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İsmet Anıl YILMAZ. (2023) Liderlikte algı yönetimi stratejileri: Donald Trump örneğiPerception management strategies in leadership: The case of Donald Trump. Uluslararası Liderlik Çalışmaları Dergisi: Kuram ve Uygulama 6:2, pages 115-123.
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Sibel ORHAN. (2023) Siyaset Markalamasının Türkiye’deki Örnekleri Üzerine Bir AraştırmaA Research on the Examples of Political Branding in Türkiye. İktisadi İdari ve Siyasal Araştırmalar Dergisi, pages 746-758.
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Mifahul Khairiyah, Achmad Nurmandi, Misran & Dimas Subekti. 2023. Social Computing and Social Media. Social Computing and Social Media 212 222 .
Bilge Nur ÖZTÜRK & Serdar BÜLBÜL. (2022) Mobil Oyun Pazarında Marka Kimliği İncelemesi: Tencent Games ÖrneğiBrand Identity in The Mobile Games Market: The Case of Tencent Games. Alanya Akademik Bakış 6:3, pages 2885-2912.
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Alexander Murphy. (2021) Political Rhetoric and Hate Speech in the Case of Shamima Begum. Religions 12:10, pages 834.
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Guja Armannsdottir, Christopher Pich & Louise Spry. (2019) Exploring the creation and development of political co-brand identity. Qualitative Market Research: An International Journal 22:5, pages 716-744.
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Dominic Appiah, Kerry E. Howell, Wilson Ozuem & Geoff Lancaster. (2019) Building resistance to brand switching during disruptions in a competitive market. Journal of Retailing and Consumer Services 50, pages 249-257.
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Christopher Pich, Guja Armannsdottir & Louise Spry. 2017. Marketing at the Confluence between Entertainment and Analytics. Marketing at the Confluence between Entertainment and Analytics 339 346 .
Louise Spry, Christopher Pich & Guja Armannsdottir. 2017. Marketing at the Confluence between Entertainment and Analytics. Marketing at the Confluence between Entertainment and Analytics 329 337 .
Akhmad FarhanPHDPHD & Azhar AhmadPHDPHD. (2016) A Review of Political Branding Research. GATR Global Journal of Business Social Sciences Review 4:2, pages 22-29.
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Vincent Campbell & Benjamin Lee. 2016. Political Marketing and the 2015 UK General Election. Political Marketing and the 2015 UK General Election 49 65 .
Ewan MacDonald, Roger Sherlock & John Hogan. (2018) Using Cognitive Mapping to Longitudinally Measure Political Brand Associations. SSRN Electronic Journal.
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