Advanced search
Publication Cover
Journal of Marketing Management Volume 32, 2016 - Issue 1-2
Submit an article Journal homepage
1,399
Views
5
CrossRef citations to date
0
Altmetric
Articles

Increasing a brand’s competitive clout: the role of market share, consumer preference, and price sensitivity

Juan Carlos Gázquez-AbadDepartment of Economics and Business, Faculty of Business and Economics, University of Almería, Agrifood Campus of International Excellence (ceiA3), Almería, SpainCorrespondence[email protected]
ORCID Iconhttp://orcid.org/0000-0002-9181-2850 http://orcid.org/0000-0002-9181-2850View further author information
ORCID Icon ORCID Icon &
Francisco J. Martínez-LópezDepartment of Management, University of Granada, Granada, Spain;Department of Economics and Business, Open University of Catalonia, Barcelona, SpainView further author information
Pages 71-99 | Received 11 Jun 2014, Accepted 05 Jun 2015, Published online: 30 Oct 2015

Citations (5)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (2)

Stephen Wilkins & John J. Ireland. (2022) FMCG firms’ margin management: consumer trade-offs among product price, quantity and quality. Journal of Strategic Marketing 30:8, pages 764-781.
Read now
Omid Khosravizadeh, Soudabeh Vatankhah, Najmeh Baghian, Saeed Shahsavari, Mozhgan Sadat Ghaemmohamadi & Bahman Ahadinezhad. (2021) The branding process for healthcare centers: Operational strategies from consumer’s identification to market development. International Journal of Healthcare Management 14:4, pages 956-964.
Read now

Articles from other publishers (3)

Zhang Yuqi. (2022) Big data processing and analysis of transnational trade by fuzzy analysis method and MATLAB. Big data processing and analysis of transnational trade by fuzzy analysis method and MATLAB.
Bernadette J. van Ewijk, Els Gijsbrechts & Jan-Benedict E.M. Steenkamp. (2022) What drives brands’ price response metrics? An empirical examination of the Chinese packaged goods industry. International Journal of Research in Marketing 39:1, pages 288-312.
Crossref
Emma Beacom, Lynsey Elizabeth Hollywood, Christopher McLaughlin, Sinead Furey, Ruth Price, Una McMahon-Beattie & Amy Burns. (2021) Investigating the healthiness of food products on promotion: market brands and own brands. British Food Journal 124:4, pages 1221-1237.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.